There is a evil side of Google which revealed itself in the Filter Bubble, invasion of privacy, the lack of transparency, in the monopoly induction of behavior and especially in what is happening in the search environment.
Lauren Fisher wrote this great post for Simple Zesty. She emphasizes that content is still king but it goes hand and hand with social search strategy Here's what caught my attention:
Making the most of social search
Content is the number one currency online. Whether it’s text, photo, or video, it’s what people trade in. Good content provides you with entertainment, it gets you noticed by your followers and will probably get you new followers. Brands can benefit from this by providing people with the ‘stock’ that they want to trade in.
What you need to recognise however, is that you need to make this content available in increasingly changing and developing formats. Now that Twitter has embedded images and videos in its search results for example, it’s important to include more of this type of content in your Twitter feed, to increase the likelihood of you getting found. A good social search strategy needs to look at how Google works, as well as the social networks themselves. Both are indicators of – and pointers to – good content.
Steve Rosenbaum, author of Curation Nation, wrote this post. I have very little to say here, the article is really amazing. All of us who are curating content are on the leading edge of something very powerful.
Future of Media follows changes, evolution and trends in media and journalism. Future of Media is a DigitalJournal.com project.
I have a confession to make. I’m a content crook. A newspaper thief.
I’m pretty sure that Rupert Murdoch would say I stole intellectual property.
I started at a very young age. I was nine years old, and as a young man, I always seemed to want to be an entrepreneur. I remember clear as day the first time I noticed all that valuable content just sitting there. Waiting to be repurposed. It was pure gold, and no one seemed to see it but me. Up and down my suburban street, piles and piles of almost brand new newspapers set out by the curb to be picked up by the town’s recycling truck.
I knew they were valuable, because my mom and dad read them eagerly each day. On Sundays they were part of a family tradition that included bagels and lox. Newspapers were valuable; after all, people paid for them. And these slightly used copies were simply stacked in neat, crisp piles, there for the taking.
Now, I understood that they weren’t worth the full price. They were a day old. But they couldn’t be worth nothing. Surely someone would be willing to buy day-old newspapers at a discount!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.