12-week Asynchronous Advanced eCourse beginning February 2, 2015 An ALA Editions and SJSU iSchool Advanced eCourse facilitated by Sean Gaffney Estimated Hours of Learning: 72 Full participants earn the SJSU iSchool/ALA Publishing Advanced Certificate of Completion. Libraries are facing many challenges, and librarians must learn to address them strategically. Fortune 500 companies address challenges using a business-intelligence/competitive-advantage approach that employs a wide variety of techniques to analyze and solve problems, but few librarians have the type of business background or training that teaches these concepts and how to apply the skills associated with them. In this new 12-week course, you can become proficient in business intelligence, competitive advantage and other strategic approaches without going to business school. Sean Gaffney, a lecturer at the San José State University School of Information and librarian and manager in the Research and Analysis team at PricewaterhouseCoopers, will teach you how to use social media and web-based resources combined with business-intelligence strategies currently used by Fortune 500 companies to create a smarter, leaner, more strategic library, while increasing engagement and user satisfaction.The challenges are diverse, and it’s difficult to find the type of training that can prepare you or your staff to address them using a comprehensive, integrated approach like this course offers. This course will equip you to apply such an approach, addressing various questions such as: How do you learn about and market to your community within and making the most of the rapidly changing social environment? How do you manage your staff and services to keep up with increasing demand and decreasing budgets? With local governments slashing services across the board, how can you ensure that your library’s value is clear to your community? You’ll start with social media and free web-based resources. Gaffney will show you how the business community uses the major social networks (including Facebook and LinkedIn) as a rich source of community, demographic, and marketing data while simultaneously using them as a marketing and outreach tool. He will then take you through a variety of business concepts, and demonstrate how the Fortune 500 approach can apply productively to your library. Along the way, you’ll work through assignments by applying them to your own community and gain real-world experience with these strategies. Participants who complete this course will gain a new set of skills that can be applied in just about any type of information environment. Don’t miss this opportunity to learn key strategies that will put you at the top of your game! Learning outcomes Through your participation in this course, you will: Learn how you can use social media as a means of gathering community and marketing data Understand how business strategies like intelligence gathering, driving value and searching for competitive advantage work and how they can be applied to libraries Learn how to increase your own financial literacy and how to help fellow staff members build their own Learn how to analyze, understand and connect with your local business community and how to work to build library/business community partnerships Learn how you can help patrons who are part of the small business community Learn how to synthesize the skills developed through this course into a broad set of strategies that can be used across the full spectrum of tasks and responsibilities surrounding librarianship Participants who complete this Advanced eCourse will receive a SJSU iSchool/ALA Publishing Advanced Certificate of Completion. This certificate will affirm your status as having completed all the steps of an Advanced eCourse on business intelligence and will provide proof of your participation that you can add to your resume.Advanced eCourses—a new format in which faculty from the SJSU iSchool will help you dig deep into cutting-edge topics during 12-week online courses, equipping you with potentially transformative knowledge and skills, and taking you from introductory through high-level content. eCourse Outline The course will be divided into three four-week modules.Module One: What is social media and how can I harness this to drive value? Week One – Introduction to Social Media Week Two – Facebook Week Three – LinkedIn Week Four – Other PlatformsModule Two: What is Business Intelligence/Competitive Intelligence/Competitive Advantage? Week One – Business Intelligence Week Two – Competitive Intelligence Week Three – Competitive Advantage Week Four – Pulling It All TogetherModule Three: Applying the Tools and Skills Week One – Marketing Applications Week Two – Finance Applications Week Three – Strategy Applications Week Four – ConclusionReadings and Assignments There will be weekly PowerPoint lectures and supplementary readings (provided). Materials will focus on resources that will aid in understanding and using these platforms to drive business and competitive intelligence. There will be weekly discussion questions with instructor feedback. These discussions will focus on readings and web applications. There will be OPTIONAL conference calls or online meetings to allow extended discussion of topics of interest. There will be an OPTIONAL case study on a topic of interest as we learn to put the tools to use. If you choose to prepare a case study (it is not required), the instructor will schedule mutually agreeable times to discuss your project. Within the week-by-week format, you will be able to work at your own pace and interact with the instructor through emails and message boards without the constraints of attending a live session at a specific time. Optional conference calls/online meetings will be available to allow extended discussions of topics of interest. How this eCourse WorksThe eCourse begins on February 2, 2015. Your participation will require approximately six hours a week, at times that fit your schedule. All activities take place on the website, and you will be expected to: Read, listen to or view online content Post to online discussion boards Complete weekly assignments or activitiesInstructor Sean Gaffney will monitor discussion boards regularly during the 12-week period, lead group discussions, and will also answer individual questions. All interaction will take place on the eCourse site, which will be available 24 hours a day, 7 days a week. It's recommended that participants log into the site on February 2 or within a few days for an overview of the content and to begin the first lesson.User Requirements Participants will need regular access to a computer with an internet connection for online message boards participation, viewing online video, listening to streaming audio (mp3 files), and downloading and viewing PDFs and PowerPoint files. ALA Editions eCourses are fully compatible with Windows and MacOs.About the InstructorSean Gaffney is a Manager in the Research and Analysis team at PricewaterhouseCoopers. He covers companies in the Industrial Products sector with an emphasis on Chemicals and Metals. Prior to joining PwC, he worked for Archer Daniels Midland in a variety of roles, including Head Research Librarian, Manager of Information Services and Senior Information Scientist. Gaffney holds an MBA in Accounting from Saint Leo University, an MLIS from Kent State University and a Certificate of Advanced Study in LIS from the University of Illinois. Gaffney is a part-time faculty member at San José State University School of Information and is also a CPA and a CMA. Please note: Your purchase at the ALA Store is only Step 1 of a 2-Step Registration process! Upon purchase you will receive a registration PDF in the form of a digital download. This PDF contains a link to our registration page and a password. You must download this PDF and follow the instructions in order to complete the registration. The download link can be found on the final confirmation screen after you complete your purchase, and may also be accessed from your Account History. Confirmation with login instructions, reminders, and alerts will go to the email address used in the registration. This eCourse is licensed for a single user. For pricing and more information on bulk purchases in excess of $1,000, please contact us.
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