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The search for reinvention of libraries from the deepest belief in the social relevance of a save harbour in the public domain
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The Future of Search May Not Be About Google: It's You In The End Who Will Decide

The Future of Search May Not Be About Google: It's You In The End Who Will Decide | Librarysoul | Scoop.it
There is a evil side of Google which revealed itself in the Filter Bubble, invasion of privacy, the lack of transparency, in the monopoly induction of behavior and especially in what is happening in the search environment.

Via Robin Good
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Stephen Dale's curator insight, January 13, 2014 5:58 AM

People who use Google are given the impression that they are interacting with the data out there, but they are actually interacting with Google and its view of the world.

 

"They are prediction engines that constantly refine a theory about who you are and what you are going to do or want next. Together, they create an universe of data for each one of us."

"In a 2010 paper published in the Scientific American journal, Tim Berners-Lee warned about companies developing ever more “closed” products and “data islands”.

"Morville, in his book Search Patterns, says that the first and second results receive 80% of attention. The vertical approach suggests to the user the idea of a single result that fully answers the question, enclosing possibilities and preventing alternative realization."


Or in other words, is our acceptance of what we see in search results eroding our ability (or willingness) to consider alternatives and employ critical thinking?

Lucy Beaton's curator insight, January 16, 2014 8:21 PM

This is alarming.  We, as Teacher Librarians, need to be aware of the ramifications of this.

Mrs. Dilling's curator insight, February 13, 2014 11:52 AM

My favorite statement, "we must always be aware and well informed about the intentions of companies, and never stop having multiple options for any service."

 

This article was an eye opener for me. I had never questioned Google before.

Rescooped by Trudy Raymakers from Curation, Social Business and Beyond
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Developing a social search strategy – content reigns supreme

Developing a social search strategy – content reigns supreme | Librarysoul | Scoop.it

Lauren Fisher wrote this great post for Simple Zesty. She emphasizes that content is still king but it goes hand and hand with social search strategy Here's what caught my attention:

 

Making the most of social search

 

Content is the number one currency online. Whether it’s text, photo, or video, it’s what people trade in. Good content provides you with entertainment, it gets you noticed by your followers and will probably get you new followers. Brands can benefit from this by providing people with the ‘stock’ that they want to trade in.

 

What you need to recognise however, is that you need to make this content available in increasingly changing and developing formats. Now that Twitter has embedded images and videos in its search results for example, it’s important to include more of this type of content in your Twitter feed, to increase the likelihood of you getting found. A good social search strategy needs to look at how Google works, as well as the social networks themselves. Both are indicators of – and pointers to – good content.

 

http://www.simplyzesty.com/google/search/developing-a-social-search-strategy-content-reigns-supreme/

 

 


Via janlgordon
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Rescooped by Trudy Raymakers from Curation, Social Business and Beyond
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Curation Nation: The Rise of Content Entrepreneurs (Part 1)

Curation Nation: The Rise of Content Entrepreneurs (Part 1) | Librarysoul | Scoop.it

Steve Rosenbaum, author of Curation Nation, wrote this post. I have very little to say here, the article is really amazing. All of us who are curating content are on the leading edge of something very powerful.

 

Intro:

 

Future of Media follows changes, evolution and trends in media and journalism. Future of Media is a DigitalJournal.com project.

 

I have a confession to make. I’m a content crook. A newspaper thief.

I’m pretty sure that Rupert Murdoch would say I stole intellectual property.

 

 

I started at a very young age. I was nine years old, and as a young man, I always seemed to want to be an entrepreneur. I remember clear as day the first time I noticed all that valuable content just sitting there. Waiting to be repurposed. It was pure gold, and no one seemed to see it but me. Up and down my suburban street, piles and piles of almost brand new newspapers set out by the curb to be picked up by the town’s recycling truck.

 

I knew they were valuable, because my mom and dad read them eagerly each day. On Sundays they were part of a family tradition that included bagels and lox. Newspapers were valuable; after all, people paid for them. And these slightly used copies were simply stacked in neat, crisp piles, there for the taking.

 

Now, I understood that they weren’t worth the full price. They were a day old. But they couldn’t be worth nothing. Surely someone would be willing to buy day-old newspapers at a discount!

[read full amazing article http://j.mp/qvcrPd]


Via Giuseppe Mauriello, janlgordon
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