But libraries, as we know, do not exist for free. They cost their communities—whether composed of taxpayers, tuition-payers, donors, or a combination—a substantial amount of money. It’s well-intentioned to emphasize that libraries provide materials and services without exacting immediate payment from users for each transaction. But today it is at best a mistake and at worst self-destructive to underrepresent the considerable ongoing investment that the members of a community make to have library collections, technology, personnel, and facilities available to them...The best messaging promotes our real-world value.
-D. J. Hoek