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Marketing with Video: It’s Now Essential, and Easier Than You Might Think

Marketing with Video: It’s Now Essential, and Easier Than You Might Think | LibraryLinks LiensBiblio | Scoop.it
Are you video-marketing your library yet? If you are, you probably already know how effective it can be; if you aren’t, by the end of this column I hope to have convinced you that it’s not just essential but infinitely achievable.

-Ned Potter
Karen du Toit's curator insight, December 19, 2012 2:24 AM

Practical tips for making and using videos!

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How to kill a library, By Kitty Pope

How to kill a library, By Kitty Pope | LibraryLinks LiensBiblio | Scoop.it

"[...]there are more than a few ways to kill a library.

For example:

√ Stop believing in the libraries mission. Do we really believe in the freedom to read, learn and discover?

√ Spend less time with the board. The ideal public library board would meet 4 times per year and agrees with everything the CEO recommended.

√ Stop talking to your customers. What do they know any way? And on the same topic, stop consulting staff. It is a huge time waster.

√ Don’t worry about the future and how you will get there. Sustainability is not an issue with which libraries need to be concerned. After all, we’ve have survived for hundreds of years.

√ Stop telling the library story. Everyone has heard our story.

√ Accept that the library building is old and you don’t need to keep renovating, painting, and updating it. It is what it is.

√ Accept that just like instant coffee killed the coffee bean, the e-book will kill the printed book.

√ Stop promoting the product; everyone knows about literacy and lifelong learning.

√ Stop empowering staff, and stop training them. They should come to us fully trained.

√ Stop all this talk about innovation. It just makes for more work.

√ And, for heaven’s sake, stop changing the rules and our traditions. It’s annoying!"


Via Karen du Toit, Patrick Provencher
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