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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | library and social media | Scoop.it

“ One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.”This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy. It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss, David Simpson
Harkrisyati Kamil's insight:

the use of infographic in library works will increase library perception and attract more people to visit and use library.

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Sybille Pierru's curator insight, January 4, 2014 7:05 AM

Une infographie claire pour réviser votre stratégie social media et démarrer votre année 2014 avec une vision précise de vos objectifs et moyens.

Perrine Clobus's curator insight, January 6, 2014 4:24 AM

Little infographics! 

Michelle Gilstrap's curator insight, January 15, 2014 11:39 AM

When you know where you are going, you know how to begin. This is a great way to plan. Good Infographic.

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Shareaholic: Facebook still drives the most traffic, but Pinterest is a contender - The Next Web

Shareaholic: Facebook still drives the most traffic, but Pinterest is a contender - The Next Web | library and social media | Scoop.it

Year over year, Facebook’s influence grew 115 percent and Pinterest 50 percent, while Twitter decreased 24 percent. Despite having the most established user base, Facebook continues to drive more traffic due to a general increase in social media traffic referrals – people rely less on search engines and other sources to get the news they care about now....


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Jeff Domansky's curator insight, October 28, 2014 2:48 AM
Facebook still leads social media traffic but pinterest is coming up fast.
Dean Ryan G. Martin's curator insight, October 28, 2014 10:19 AM

I seem to understand why Pinterest gets more traffic than Twitter. Pinterest focuses on visual contents with descriptions + attached links whereas Twitter focuses on texts and hashtags. Most users will tweet without attaching photos and links. 

Michele McGraw's curator insight, October 30, 2014 12:20 PM

I see more traffic from Pinterest than Facebook, but then I don't put much effort into Facebook because I like Pinterest much better.

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How a Lead Becomes a Customer #infographic

How a Lead Becomes a Customer #infographic | library and social media | Scoop.it
The lead generation company ReachLocal recently came out with an infographic titled “How a Lead Becomes a Customer.” If you’ve never put yourself in the shoes of a potential customer to try to visualize and understand their decision-making process, this infographic will be enlightening for you.

Via Brian Yanish - MarketingHits.com
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Dean Ryan G. Martin's curator insight, October 30, 2014 10:46 PM

Recommended read for every one. 

Lydia Kyriakidou's curator insight, October 31, 2014 5:25 AM

Very powerful article...I highly recommend it 

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5 Tips You Need to Know to Improve Your Twitter Strategy #infographic

5 Tips You Need to Know to Improve Your Twitter Strategy #infographic | library and social media | Scoop.it
If you haven’t already heard, Twitter is a popular customer service channel. Across the world, customers are using Twitter to publicly voice their pleasure or frustrations with a brand. It provides a great opportunity for brands.

Via Brian Yanish - MarketingHits.com
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M. Philip Oliver's curator insight, July 23, 2014 11:51 AM

Thanks to Rand Fishkin and Malek!

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Why You Should Size Up Your Social Media Strategy | Social Media Today

It’s no secret that the key to a successful social media strategy is to show, not tell. Not only is our audience 4x more likely to remember visual content than they are text, they’re quicker to click on it, too; adding an image link to your tweet can increase engagement by a whopping 200%.

 

People have always been visual learners, but with numbers like that, marketers are starting to do something about it. Luckily, it’s never been easier to get visual on social. The popularity of image-based networks like Instagram and Pinterest has forced more traditional platforms like Twitter and Facebook to accommodate for visual content.

 

Now, most platforms have the option to directly attach an image to your tweet, status update, or post, making it seamless for marketers to boost social activity. But while marketers are embracing visual content in their social media efforts, their approach doesn't always fit the bill. Literally..


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Jeff Domansky's curator insight, July 17, 2014 1:46 AM

When it comes to social marketing, Mike Volpe says size matters.

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The Five Social Media Tools You Can't Do Without | Furlong PR

The Five Social Media Tools You Can't Do Without | Furlong PR | library and social media | Scoop.it
As a small business embarking on social media marketing, it’s all too easy to feel like a small fish in a vast digital pond.

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Jessica Kelly's curator insight, July 16, 2014 7:54 PM

You may know that I tend to avoid these kinds of lists -- except when they list things I actually use. Of the five listed here, I use 'em all, and four of them daily.

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Social Media Branding Rule #2: Develop Your Social Media Voice

Social Media Branding Rule #2: Develop Your Social Media Voice | library and social media | Scoop.it

What is Your Social Media Voice?

 

Branding is not all about your logo, your avatar, your design etc. Although it’s important to think about that, remember that every single thing you choose to post on social media is building your brand! What you post, and the way you post it, is ultimately going to stick in people’s minds more than your design or tagline!

What Makes Your Business Unique?

 


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The Glossary of Social Marketing ROI | Gigya's Blog

The Glossary of Social Marketing ROI | Gigya's Blog | library and social media | Scoop.it

Although still largely considered the baby of the marketing family, with Facebook just recently ringing in its 10th birthday, social marketing has already grown up and undergone some major changes over the years. Modern marketers’ push toward more measurable, data-driven initiatives has shifted social focus from cultivating shares and engagement to driving valuable behaviors that translate into KPIs.

 

This new social marketing landscape requires a fresh outlook and fully developed strategy, so we’ve put together an A-Z guide of the key social marketing terms you need to know to achieve real social ROI.


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Jeff Domansky's curator insight, June 9, 2014 9:26 PM

Really useful glossary of ROI terminology from Rachel Serpa.

Beri Creative's curator insight, June 10, 2014 3:24 AM

Handy info - thanks! :)

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Print Books Are Far From Dead #infographic

Print Books Are Far From Dead #infographic | library and social media | Scoop.it
A new infographic reveals some statistics about the plateauing of e-books and the triumph of hardcover sales that should warm the hearts of bibliophiles.
In 2012, Amazon.com began selling more e-books than print books for the first time ever.

Via Brian Yanish - MarketingHits.com
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10 Tips for a Successful Mobile Email Campaign [Infographic]

10 Tips for a Successful Mobile Email Campaign [Infographic] | library and social media | Scoop.it
In the Email Marketing world, mobile is the latest and biggest improvement in the last decade, at least.
The rest of the world is still on the fence, most trying to figure out how to approach it.

Via Brian Yanish - MarketingHits.com
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Lisa Rathjens's curator insight, January 19, 2014 12:19 PM

About Content Marketing more than Content Strategy, but I still like the infographic

aanve's curator insight, January 19, 2014 9:41 PM

www.aanve.com

 

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The Social Media Wars [INFOGRAPHIC]

The Social Media Wars [INFOGRAPHIC] | library and social media | Scoop.it

Social media has become an essential part of our daily lives, but, with so many networks out there fighting for our attention which networks are we really using? Overall, 72% of adults over the age of 18 used a social network in 2012. Currently Facebook is still the most popular site with 62% of adult global Internet users actively logging in, with nearly half of these users active on Twitter too...


Via Lauren Moss
Harkrisyati Kamil's insight:

Make sure that you understand the target audience and i dentify the social media they prefer. In Indonesia, the total internet user reach 23,% out of the total population and mostly are young people, 15-19 years old.Recently, we have seen the growth of Twitter users . This is an opportunity for librarians to  a good opportunity for librarian to reach more audience

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Arnaud d'Haen's curator insight, January 7, 2014 5:55 AM

I don't know if social media has become essential in someone's life, for sure it's an essential part of life for marketeers and communication wizzards {full.stop}

Greg Bonsib's curator insight, January 15, 2014 9:26 AM

Big changes from 2005 to 2012.  Betting on bigger shifts in future years...

Siri Anderson's curator insight, January 26, 2014 2:20 PM

I find it interesting to note parallels and contrasts between use of social networks in f2f environments and online environments.  In some instances the online version works better for those who flounder in person. In some cases people who love the real world interactions disparage the online ones. But for most of us, there seems to be a parallel in our patterns and style it would seem. Where should children "learn" how to do this, or is that lesson beside the point at this time?

 

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What Does a Day in Social Media Look Like? [Infographic]

What Does a Day in Social Media Look Like? [Infographic] | library and social media | Scoop.it

Of the world's roughly 7 billion people, 40% use social media daily. So, what are those folks doing on the major social platforms?

The following infographic by Saxum shows the daily activity on Facebook, Twitter, LinkedIn, Pinterest, Vine, Google+, and Tumblr, measured against each platform's total user base.

On Facebook, some 23% of users check newsfeed more than five times a day, 2.7 billion people give Facebook posts a Like, and Twitter's active users contribute 400 million tweets a day...


Via Lauren Moss
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Victor Juarez's curator insight, January 31, 2014 2:43 PM

Muy interesante! datos de trafico en RRSS a nivel mundial, 7 Billones de personas conectadas y el Prime Time a las 15h ! 

Nine0Media's curator insight, February 1, 2014 11:31 AM

#DIYSEO #Nine0Media

Heather Koroll's curator insight, March 19, 2014 9:28 PM

add your insight...

 
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HOLIDAY SHOPPING: Facebook Is More Popular than Pinterest, But Olds Don't Care

HOLIDAY SHOPPING: Facebook Is More Popular than Pinterest, But Olds Don't Care | library and social media | Scoop.it
With the holiday shopping season already upon us (notice how quickly Halloween decorations magically morph into Christmas décor these days?), we’re all surfing online and/or standing in line. And social media remains a major consumer resource. The good news is that Facebook is more popular than YouTube or Pinterest when it comes to holiday shopping preferences. The bad news that if you’re “old” (think baby boomer), you’re probably not using either, anyway.

According to a recent report by PunchTab, social media remains a primary resource for most holiday shoppers — at least for the coveted generation X and millennial age groups. The same survey claims that 70 percent of those stubborn boomers will completely ignore social media this holiday season, at least while playing Santa. They still may drop frequent free ‘n’ friendly season’s greetings on various friends and family members’ profile pages, if only to save the cost of postage. But when it comes to shopping, they’ll most likely let their tired old legs (that trudged both ways uphill through snow to get to school) do the walking — and they’re headed right to the local mall.

Via Brian Yanish - MarketingHits.com
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The Dead Zones: When Not to Post on Social Media

The Dead Zones: When Not to Post on Social Media | library and social media | Scoop.it
Now that everyone knows the best times to post on social media we started thinking about the flip side to the golden hours: the dead zones.

Via Jennifer G. Hanford, Brian Yanish - MarketingHits.com
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5 Tips You Need to Know to Improve Your Twitter Strategy #infographic

5 Tips You Need to Know to Improve Your Twitter Strategy #infographic | library and social media | Scoop.it
If you haven’t already heard, Twitter is a popular customer service channel. Across the world, customers are using Twitter to publicly voice their pleasure or frustrations with a brand. It provides a great opportunity for brands.

Via Brian Yanish - MarketingHits.com
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M. Philip Oliver's curator insight, July 23, 2014 11:51 AM

Thanks to Rand Fishkin and Malek!

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How to Increase Conversations via Social Media - GetResponse Blog

How to Increase Conversations via Social Media - GetResponse Blog | library and social media | Scoop.it

An infographic from SproutSocial suggests that only 1 out of 5 customer inquiries on Twitter and Facebook get any sort of response. This is a huge shortfall and for a business the consequences can be a loss of custom, poor audience retention rates, and reputation damage for that brand’s customer care approach.

 

Currently, the average response time to a customer query is a terrible 11 hours. That’s more than enough time for a customer to take their custom elsewhere and plenty of time for that customer to develop a negative opinion of a brand. People like to be heard and acknowledged, so a business should use social media tools to facilitate that....


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Jeff Domansky's curator insight, July 17, 2014 1:38 AM

When average customer response time to problems or service requests is more than 11 hours, marketing has a problem.

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10 Social Media Myths That Need To Be Busted - SocialBro

10 Social Media Myths That Need To Be Busted - SocialBro | library and social media | Scoop.it

Social media myths have been casting a ghastly light on its use in marketing for too long. It's time to bust these myths and embrace the bird.

 

Too many twits tweet twaddle! If you’ve stopped believing in ogres, orcs, and kissing frogs, maybe it’s time to stop believing these social media myths too? Tales of trolls lurking in cyberspace and leads on Twitter being as elusive the Loch Ness Monster circulate the marketing profession like a game of Chinese whispers.

 

Don’t be afraid, social media can be awesome for your brand (especially if there are cute animal GIFs involved) and give your marketing a fresh spin. Show these myths the door and rid them from your marketing strategies for good.


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Jeff Domansky's curator insight, July 4, 2014 4:50 AM

You must see the skit with Jimmy Fallon and Justin Timberlake about hash tags.

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How to Generate Leads with Social Media [INFOGRAPHIC]

How to Generate Leads with Social Media [INFOGRAPHIC] | library and social media | Scoop.it
This infographic features an 8-step social media strategy to generate high quality leads.

Via Rose Marie DeSousa, Brian Yanish - MarketingHits.com
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How to Know if Your Social Media Strategy is working

How to Know if Your Social Media Strategy is working | library and social media | Scoop.it
Use the data in Facebook Insights, TweetReach, Buffer, Followerwonk and Tailwind to improve your social media content delivery and reach.

Via Zbynek Kysela ✔, Robin Martin
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The Word Science Behind Shareable Social Media Posts [INFOGRAPHIC]

The Word Science Behind Shareable Social Media Posts [INFOGRAPHIC] | library and social media | Scoop.it
Want to know, what to share in your blog post's title and what to say in your social media post that people really like and share.

Via Brian Yanish - MarketingHits.com
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Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC]

Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC] | library and social media | Scoop.it

Perhaps you’re looking to maximise visibility and brand awareness of your exciting new startup, and (wisely) feel that social media could be the best and most efficient way to do this. But with Twitter, Facebook, Instagram, Pinterest and so many platforms to choose from, where do you get started?

Which network is right for you?

Help is at hand, courtesy of this infographic from Leverage, which provides a snapshot of key statistics data for Pinterest, Twitter *, Facebook, Instagram, Google+ and LinkedIn.


Via Justin Menard, Lauren Moss
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ConfluenceSocialMarketing's curator insight, January 25, 2014 10:34 AM

Great infographics on the various networks.

Ewa Sulima's curator insight, January 28, 2014 5:34 AM

Brief and clear! Worth taking a glance!

Siri Anderson's curator insight, February 1, 2014 9:14 AM

What if these were stats instead about "number of children immunized," "mentoring hours," "released prisoners education opportunities." sigh

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Infographic: The Demographics of Social Media Users

Infographic: The Demographics of Social Media Users | library and social media | Scoop.it

Understanding the demographics of social media users is critical to effective, well-targeted social media marketing.

Luckily, a new infographic from DocStoc and the Pew Research Center is bestowing on marketers today a wealth of invaluable information that marketers can use.

From Pinterest’s primary appeal to rural residents, to Instagram’s resounding appeal to urban residents and 18-29 year olds, learn more about the demographics driving today’s top social networks at this graphic.


Via Lauren Moss, David Simpson
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Charlie Dare's curator insight, August 22, 2013 11:05 PM

Which demographic are you dealing with..Pinterest has more rural people Facebook lots of younger women..and so forth no big surprises.LinkedIn of interest growing I,d think ..Instigram never used or tumbler !

Dawn Matheson's curator insight, August 27, 2013 11:40 AM

This is an interesting breakdown. Pew has done it again with great research.

Andrew Earnshaw's curator insight, September 20, 2013 3:28 PM

Must admit I don't dabble much with Pinterest, its never seemed Pinteresting to me !! Need to saw at up, I think.

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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | library and social media | Scoop.it

“ One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.”This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy. It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss, David Simpson
Harkrisyati Kamil's insight:

the use of infographic in library works will increase library perception and attract more people to visit and use library.

more...
Sybille Pierru's curator insight, January 4, 2014 7:05 AM

Une infographie claire pour réviser votre stratégie social media et démarrer votre année 2014 avec une vision précise de vos objectifs et moyens.

Perrine Clobus's curator insight, January 6, 2014 4:24 AM

Little infographics! 

Michelle Gilstrap's curator insight, January 15, 2014 11:39 AM

When you know where you are going, you know how to begin. This is a great way to plan. Good Infographic.