"Google Alert allows you to create alerts around topics you are interested in and start receiving emails with updates about your search query. For instance as a doctoral student with a research interest in emerging literacies , I have created an alert with the name " emerging literacies" and each time something new published online with those key words in it I get an email with a link to it. This keeps me abreast of the latest releases in my area of research. I also use Google Alert to track down authors and scholars whose works are related to my research areas. I simply create a Google Alert with their names as the alert titles and next time they publish something I get it first. Another way to use Google Alert is to create an alert about yourself by using your full name and anytime somebody mentions you somewhere online you will instantly receive an email with a link to it."
Via John Evans, O'Connor Barb