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Rescooped by Geraldine lebel from Book Promotion and Marketing
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Doorways That Lead To More Readers For Your Books | Bestseller Labs

Doorways That Lead To More Readers For Your Books | Bestseller Labs | library | Scoop.it
Four Proven Steps For Finding Fiction Readers And Persuading Them to To Buy Your Books

Via Penelope
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Penelope's curator insight, February 6, 2014 3:01 PM

 

Remember this classic marketing formula. AIDA. It works for all types of marketing--including book promotion.

 

A =  ATTENTION

I  =  INTEREST

D =  DESIRE

A =  ACTION

 

Are you wondering why the action is at the end? As an author you need to ENGAGE with people. This has been true forever, and people will not care what you have to say, or what you have to sell, until you GET TO KNOW THEM. Read the full article fo details on how you can engage with your audience.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://bestsellerlabs.com/doorways-to-readers/#more-17931

 

Rescooped by Geraldine lebel from The Future Librarian
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Major Announcement Could Change How You Buy Books

Major Announcement Could Change How You Buy Books | library | Scoop.it
Print-on-demand (POD) books could soon be everywhere, according to a major announcement made today.

 

On Demand, the makers of the POD Espresso Book Machine currently installed in fewer than a hundred bookstores nationwide, have announced new partnerships with Eastman Kodak and ReaderLink Distribution Services.

 

The Kodak connection will allow customers to create and print their own photo books in store, as well as printing self-published titles and any of the 7 million titles currently available through their system. "You should be able to walk into a store, pick a title, [and then] pick it up after you're done shopping...We like to think of this as digital-to-print in retail locations."

 

Read more here: http://www.huffingtonpost.com/2012/09/13/print-on-demand-books-espresso_n_1882616.html


Via Fe Angela M. Verzosa
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Rescooped by Geraldine lebel from Affiliate Marketing
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THE BOOK STORE - Books

THE BOOK STORE - Books | library | Scoop.it

Via Andrew Williams
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Andrew Williams's curator insight, February 4, 2013 3:19 PM

Arts & Photography
Biographies & Memoirs
Business & Investing
Calendars
Children's Books
Christian Books & Bibles
Comics & Graphic Novels
Computers & Technology
Cookbooks, Food & Wine
Crafts, Hobbies & Home
Education & Reference
Gay & Lesbian
Health, Fitness & Dieting
History
Humor & Entertainment
Law
Literature & Fiction
Medical Books
Mystery, Thriller & Suspense
Parenting & Relationships
Politics & Social Sciences
Professional & Technical
Religion & Spirituality
Romance
Science & Math
Science Fiction & Fantasy
Self-Help
Sports & Outdoors
Teens
Travel

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Scooped by Geraldine lebel
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Does anybody read books the right way any more? - io9

LeftLion
Does anybody read books the right way any more?
io9
And I'm not talking about paper versus digital. I'm talking about curling up with a good book, for hours. Sitting in a hammock, or in a chair by the fire, just totally pulled into a book.
Geraldine lebel's insight:

this is cool

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