If you're still on the fence about the signifigance of content curation and how it can propel your business, this piece from Search Engine People addresses the 7 most common B2B content curation myths and offers bulletproof answers to them.
B2B content curation is not a fad! It's a fact. According to a recent study conducted by MarketingSherpa:
**84% of the surveyed B2B buyers indicated that they are very likely to click through industry news and articles from vendor sources.
****Still, many B2B businesses fall prey to some ethical and SEO related myths that force some of them to avoid content curation altogether!
Here is one myth and the real truth that caught my attention:
B2B Content Curation Myth 2: Content Curation Is Unethical
****There is a huge difference between curating content and "pirating" content!
****Here are some ethical guidelines to help you out:
**Give tribute to the original content owners by mentioning their names linking to their content sources
**Do NOT republish an entire third party story and make it your own. Simply quote few paragraphs or summarize parts of the content, making a clear reference to the content owners
****ALWAYS create DO FOLLOW links to their content and rest assured that your SEO will remain intact
****Intelligently building on curated content makes your final output authentically yours. I love that thought!
****More B2B businesses are starting to realize the questionable significance of content curation to their overall marketing strategy.
****If done right, content curation can create massive branding and SEO rewards for your business.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/rrE3VO]
Are libraries thinking about content curation for their patrons in this way? Are we 'bothering' to extend our curation business into the online environment? Extending our reach and building trust in our Library Brand might be the best possible reason to begin curating online... DW