Client focus - libraries
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Client focus - libraries
Libraries , special libraries keeping client focus in digital library environment
Curated by Angela Vilkins
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Future of News: Google Living Stories Still a Great Model for the News To Be

Living Stories provide a new, experimental way to consume news, developed by a partnership between Google, the New York Times, and the Washington Post. In Li...

Via Robin Good
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Robin Good's curator insight, November 26, 2013 10:46 AM


Google Living Stories is an experimental project by Google that showcased (over a brief period between 2009 and 2010) how technology could be used effectively to provide a new, richer and more effective way to organize, serve and present news stories online.


In the Living Stories model, each story is a stream that is continuously updated over time with new updates, additional stories, images, and other multimedia resources that are published over time. 


These are organized on the page in a way that provides maximum accessibility to the reader, allowing him to skim, explore, filter or dig in depth into any category or specific item.


Nonetheless abandoned by Google, Living Stories remains a very inspiring example of how automated news aggregation and manual curation, both required in heavy doses to achieve this type of results, could provide a truly innovative mode of producing and offering access to news information.

The greatest news of all is that Google has left the model, examples and infrastructure for using and improving upon it available to everyone for free.


"The Living Stories code is available as open-source for anyone to use on their own sites at: http://code.google.com/p/living-stories/


Must see. 9/10

Free to study, use and adopt.



More info and examples: http://livingstories.googlelabs.com/ 


WordPress plugin: https://code.google.com/p/living-stories/wiki/WordpressInstallation 










Therese Torris's curator insight, November 27, 2013 5:19 AM

Google extends strengthens its grip on news. Goog luck to small players!

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How does a company prove digital media's effectiveness?

How does a company prove digital media's effectiveness? | Client focus - libraries | Scoop.it

My client's objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness.

 

...There are four stages to follow. Initiation, Integration, Intelligence, and Value Creation.

 

Every action my client takes – from answering the phone at the front desk to the most complex product installation – makes a statement about how that company values customers. These moments in time are when a brand comes to life, when promises made are either kept or broken. Jan Carlzon, former President of Scandinavian Airline Services called these instances “moments of truth”. He defined them as “any time a customer comes into contact with any aspect of your business, however remote, the customer has an opportunity to form an impression.

 

”Moments of truth, when repeatedly resulting in positive outcomes and experiences, lead to customer loyalty. Customer loyalty is a state of being that is defined by behaviors and experiences on BOTH sides of the relationship – vendor and customer – that lead to a state of value creation for both parties. Loyalty can’t be measured by repeating business alone...


Via Jeff Domansky
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malek's curator insight, November 23, 2013 7:25 AM

How to measure what's going on with your campaign. 

A lengthy article, but the job is in the details.

Ali Anani's curator insight, November 24, 2013 12:21 AM

"Moments of Truth" shape up your customers' impressions about your businesses

Gordon Kraft's curator insight, November 24, 2013 12:00 PM

Digital Media company has the ability to create your Digital image for the Interent, Social Media via video...