liblog
16 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Vincent lee from Integrated Brand Communications
Scoop.it!

Cross Device Measurement in Google Analytics will turn mobile marketing on its head

Cross Device Measurement in Google Analytics will turn mobile marketing on its head | liblog | Scoop.it

At Google's annual I/O developer conference, an important new feature to Google Analytics was announced that's going to turn mobile marketing on its head.

 

Built on the back of the new Universal Analytics platform and its baked-in ability to track users across sessions and devices, Cross Device Measurement is like Multi-Channel Funnels for devices.

 

And it's huge....

 

The new features were unveiled by Nick Mihailovski, Pete Frisella and Andrew Wales in a session titled Optimize Web and Mobile Apps, Across Devices, Using Google Analytics.

 

You can watch the whole presentation here, and I recommend you do: it's forty minutes well-spent, and covers some additional stuff that isn't covered in this post. (It's embedded at the foot of this post). 

 

What is covered in this post is, in my opinion, the most significant part of the session as far as digital marketing is concerned. Let's get stuck in. 


Via Russ Merz, Ph.D.
Vincent lee's insight:

This is one of the great piece I recently read. Question: is technology the key to propel the measurement? 

more...
Russ Merz, Ph.D.'s curator insight, May 20, 2013 5:17 PM

Significant development in audience measurement.

Rescooped by Vincent lee from Blended_Approach_to_Teaching_and_Learning
Scoop.it!

Awesome possibilities with Indoor Positioning System - Think GPS is cool? IPS will blow your mind.

Awesome possibilities with Indoor Positioning System - Think GPS is cool? IPS will blow your mind. | liblog | Scoop.it
For all of its awesome applications, GPS has two fundamental flaws: It doesn't work indoors, and it can't really detect altitude. An Indoor Positioning System would fix that -- and introduce some seriously awesome applications.

Via Chet Chua
more...
No comment yet.
Rescooped by Vincent lee from Public Relations & Social Media Insight
Scoop.it!

Mobile Marketing, How to Get Started | Social Media Examiner

Mobile Marketing, How to Get Started | Social Media Examiner | liblog | Scoop.it

Social media marketing podcast 41, in this episode Jamie Turner shares how to start with mobile marketing and why your mobile customers matter.... Do you use mobile marketing for business? Are you wondering how to get started? To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast. It’s designed to help busy marketers and business owners discover what works with social media marketing....


Via Jeff Domansky
more...
Elsie Whitelock's curator insight, May 17, 2013 10:13 AM

good info here..worth a read..

Jeff Domansky's curator insight, May 18, 2013 3:20 PM

Really good starter kit.