At Google's annual I/O developer conference, an important new feature to Google Analytics was announced that's going to turn mobile marketing on its head.
Built on the back of the new Universal Analytics platform and its baked-in ability to track users across sessions and devices, Cross Device Measurement is like Multi-Channel Funnels for devices.
And it's huge....
The new features were unveiled by Nick Mihailovski, Pete Frisella and Andrew Wales in a session titled Optimize Web and Mobile Apps, Across Devices, Using Google Analytics.
You can watch the whole presentation here, and I recommend you do: it's forty minutes well-spent, and covers some additional stuff that isn't covered in this post. (It's embedded at the foot of this post).
What is covered in this post is, in my opinion, the most significant part of the session as far as digital marketing is concerned. Let's get stuck in.
Via Russ Merz, Ph.D.