内陆卡卡的Multiscreen 世界
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内陆卡卡的Multiscreen 世界
Multiscreen Advertising ,Marketing,
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Fraunhofer FOKUS at IFA 2014, Fraunhofer FOKUS

Fraunhofer FOKUS at IFA 2014, Fraunhofer FOKUS | 内陆卡卡的Multiscreen 世界 | Scoop.it
IFA 2014 Fraunhofer FOKUS (Day 1: Be invited to our booth at @IFA_Berlin hall 11.1/22 http://t.co/Zj3Di6j8UM #Multiscreen #IFA2014 #SmartTV http://t.co/2uWgdAJVbw)...
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Are You A Multiscreen User?

Are You A Multiscreen User? | 内陆卡卡的Multiscreen 世界 | Scoop.it
We live in a multiscreen world. What's a multiscreen world, you ask? Have you ever browsed Facebook or Twitter on your smartphone while watching television? Perhaps you've used a tablet and laptop at the same time?
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IBC Content Everywhere - Managing multiscreen: ...

IBC Content Everywhere - Managing multiscreen: ... | 内陆卡卡的Multiscreen 世界 | Scoop.it
Managing multiscreen: How to get TV, Everywhere, By Braxton Jarratt, CEO, Clearleap Thanks to the internet and the advent of television 2.0, today’s<< (IBC Content Everywhere - Managing multiscreen: How to get TV, Everywhere | @scoopit
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Pay-TV operator revenues predicted flat to 2020, multiscreen services the path to growth

Pay-TV operator revenues predicted flat to 2020, multiscreen services the path to growth | 内陆卡卡的Multiscreen 世界 | Scoop.it
According to a new report from TDG, The Future of TV Monetization, total TV and video revenue over the next five years will be running primarily flat.“Overall TV and video spending has seen (Survey: 75% of respondents very likely to use ...
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Delivering the multi-screen vision - Xaxis UK MD Nicolas Bidon - The Drum

Delivering the multi-screen vision - Xaxis UK MD Nicolas Bidon - The Drum | 内陆卡卡的Multiscreen 世界 | Scoop.it
Delivering the multi-screen vision - Xaxis UK MD Nicolas Bidon The Drum Ahead of the Drum's first Digital Trading Awards next week Nicolas Bidon, managing director for UK, Xaxis, argues that data and programmatic technologies will bring truly...
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Inside Edge: Digital Video, Advertising and Multiscreen Gaming

Inside Edge: Digital Video, Advertising and Multiscreen Gaming | 内陆卡卡的Multiscreen 世界 | Scoop.it
Inside Edge: Digital Video, Advertising and Multiscreen Gaming - http://t.co/6Vr0Gc80Bq #emergingtv
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RIP Flash: Why HTML5 Will Finally Take Over Video and Web in 2014 - The Next Web

RIP Flash: Why HTML5 Will Finally Take Over Video and Web in 2014 - The Next Web | 内陆卡卡的Multiscreen 世界 | Scoop.it
RIP Flash: Why HTML5 Will Finally Take Over Video and Web in 2014 The Next Web The growth of mobile engagement; the rise of Interactive Video for entertainment, advertising and shopping; and HTML5's open structure all combine to create the future...
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Engaging reality audiences through social TV

Engaging reality audiences through social TV | 内陆卡卡的Multiscreen 世界 | Scoop.it
No matter what your opinion is on certain reality TV shows (cough, Keeping Up with the Kardashians, cough), chances are you’re still watching the genre in one way or another.
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Multichannel Retail Sales in The World of Multiscreen [INFOGRAPHIC] - Infographics & Data Visualization

Multichannel Retail Sales in The World of Multiscreen [INFOGRAPHIC] - Infographics & Data Visualization | 内陆卡卡的Multiscreen 世界 | Scoop.it
This info-graph created by Syncline team revolves around some of the key stats about the leading ecommerce websites and online shopping behavior.
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WPP's Xaxis to Sync TV And Mobile Ads | Digital - Advertising Age

@Xaxistweets @adage @watchwith is in sync. Connecting mobile + TV ads delivers true #multiscreen advertising. http://t.co/jdzAP1gwv1
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Marketing in a multiscreen world | ogilvydo.com

Millward Brown's AdReaction 2014 report explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
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Celtra launches adCreator 4 – Introduces first cross-screen HTML5 technology for brand advertising | dotRising

Celtra launches adCreator 4 – Introduces first cross-screen HTML5 technology for brand advertising | dotRising | 内陆卡卡的Multiscreen 世界 | Scoop.it
Celtra Inc., today unveiled the new AdCreator, industry first HTML5 technology developed for mobile, unifying display advertising across all screens.
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Civolution and Xaxis Link Broadcast Television and Mobile Device Advertising ... - APP Market

Civolution and Xaxis Link Broadcast Television and Mobile Device Advertising ... - APP Market | 内陆卡卡的Multiscreen 世界 | Scoop.it
Civolution and Xaxis Link Broadcast Television and Mobile Device Advertising ...
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{Core Analysis}: Strategies for multiscreen mon...

{Core Analysis}: Strategies for multiscreen mon... | 内陆卡卡的Multiscreen 世界 | Scoop.it
Pay TV and OTT providers are increasingly difficult to tell apart. Both are engaged in a battle to capture retain our interest. Many multiscreen strategies are being enacted on both sides to secure this $400 billion market.
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ACCESS Provides Operators with Blueprint for Mu...

ACCESS Provides Operators with Blueprint for Mu... | 内陆卡卡的Multiscreen 世界 | Scoop.it
This week sees ACCESS showcase its innovative solutions facilitating true TV Everywhere at IBC 2014 (stand 14.D14).
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OTT & Multiscreen • Web Seminar • #7 • An ROI Case Study for Video Streaming

OTT & Multiscreen • Web Seminar • #7 • An ROI Case Study for Video Streaming | 内陆卡卡的Multiscreen 世界 | Scoop.it
• Web Seminar '14 • #7 • An ROI Case Study for Video Streaming • Welcome to our seventh web seminar from our '14 series.  This presentation is also the third part of our "Getting your ROI from Vide...
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Turn passive viewers into active auto shoppers with interactive video

Turn passive viewers into active auto shoppers with interactive video | 内陆卡卡的Multiscreen 世界 | Scoop.it
While consumers in general are spending more time online and with mobile devices, auto shoppers on average are more likely to own smartphones, stream video, and to watch digital video commercials than non-auto shoppers.
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Cloud Based Multiscreen Workflows To Become A Billion Dollar ...

Cloud Based Multiscreen Workflows To Become A Billion Dollar Market Over Time. Dan Rayburn | Monday April 7, 2014 | 01:28 PM | Comments (0). As NAB kicks off, we're seeing a number of exciting deployments of cloud-based digital media ...
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TV Everywhere 2.0: The Next Steps in Multiscreen - iWantPop

TV Everywhere 2.0: The Next Steps in Multiscreen - iWantPop | 内陆卡卡的Multiscreen 世界 | Scoop.it
TV Everywhere 2.0: The Next Steps in Multiscreen
iWantPop
As TV Everywhere / multiscreen services have become more common, operators and vendors are pushing multiscreen into its next stage of evolution.
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ARRIS Acquires SeaWell for ABR Streaming Technology - Converge Network Digest

ARRIS Acquires SeaWell for ABR Streaming Technology - Converge Network Digest | 内陆卡卡的Multiscreen 世界 | Scoop.it
Multichannel News
ARRIS Acquires SeaWell for ABR Streaming Technology
Converge Network Digest
This combined portfolio – of IP video, multiscreen, and ad insertion solutions – will be the enabler for next-gen TV and advertising services.
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Brass Monkey: Reinventing Multiscreen Gaming Experiences-Intel Sponsored: Inside Innovation-WIRED - YouTube

Infrared5 co-founders Chris and Rebecca Allen are revolutionizing the multi-screen experience. With their popular computer game Brass Monkey they're bringing... (Brass Monkey: Reinventing Multiscreen Gaming Experiences...
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AdRoll Secures $70M to Go Global and Multi-Screen With Ad Re-targetting - Dow Jones Bankruptcy & Debt (registration)

AdRoll Secures $70M to Go Global and Multi-Screen With Ad Re-targetting - Dow Jones Bankruptcy & Debt (registration) | 内陆卡卡的Multiscreen 世界 | Scoop.it
AdRoll Secures $70M to Go Global and Multi-Screen With Ad Re-targetting
Dow Jones Bankruptcy & Debt (registration)
Advertising technology company Semantic Sugar Inc.
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New Book Reveals Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets and Mobile Phones

New Book Reveals Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets and Mobile Phones | 内陆卡卡的Multiscreen 世界 | Scoop.it
Market to people, not devices and other lessons learned in new book.

It seems like only yesterday that my colleague Kelly Jones and I set out to create a thought-leadership program at Microsoft Advertising to help marketers better understand...
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Marketing Trend: Shift to Native Advertising Explained (Infographic)

Here's why marketers have come to value native ads. (RT @comassar: Marketing Trend: Shift to Native...
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Innovid promises better multiscreen advertising results with Atom platform | VideoNet

Innovid promises better multiscreen advertising results with Atom platform | VideoNet | 内陆卡卡的Multiscreen 世界 | Scoop.it
Innovid has unveiled its end-to-end video platform, Atom, an open video ad serving platform that allows brands and agencies to combine Innovid technology with other preferred third-party technologi (Innovid promises better multiscreen advertising ...
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