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Rescooped by Liane Patrazza from MarketingHits
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Content Analytics for Dummies: The Metrics That Matter

Content Analytics for Dummies: The Metrics That Matter | Liane | Scoop.it

Often, content marketers know how to create great content and tell stories —  but they don’t really self-describe as “numbers people.” Only 27% of B2B marketers say they are effectively tracking content utilization metrics.


We know you’re not a statistician, but don’t let analytics become the monster under your bed. 


This post will cover the necessary analytics to track. You can get a more in-depth version by downloading the Content Marketing Analytics presentation, a deck walking you through everything you need to know to measure the right numbers.

The 4 Key Areas of Content Analytics


Via Brian Yanish - MarketingHits.com
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Rescooped by Liane Patrazza from Digital Presentations in Education
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5 Cool PowerPoint Slide Design Tools

5 Cool PowerPoint Slide Design Tools | Liane | Scoop.it
Tired of the same-old presentations? These five free tools can help you add visual oomph to your PowerPoint slides.

Via Baiba Svenca
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Cynthia Day's curator insight, July 30, 2014 2:47 PM

pp

Athena Catedral's curator insight, August 6, 2014 3:52 AM

Because a good idea will go to waste if you can't present it right. 

becool's curator insight, August 21, 2014 7:51 AM
Voor wie nog graag ppt presentaties maakt, kan dit een manier zijn om er meer variatie in te integreren. Leve Prezi :)
Rescooped by Liane Patrazza from Pinterest
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5 Ways to Use Pinterest to Plan Your Budget - US News

5 Ways to Use Pinterest to Plan Your Budget - US News | Liane | Scoop.it
From dinners to your child's birthday party, Pinterest boards can help you save.

Via Kelly Lieberman
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Rescooped by Liane Patrazza from Pinterest for Business
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Using Pinterest To Promote Your Business

Using Pinterest To Promote Your Business | Liane | Scoop.it
With over 70 million users in a little over 3 years, Pinterest is a social media network that is growing rapidly. This social network is a g

Via Peg Corwin
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Peg Corwin's curator insight, October 23, 2013 9:09 AM

Promoting your business with PINTEREST


- "Take a Look At What’s Popular
- Interact with Others
- Post Original Content
- Use Content Found on Pinterest For Blog Posts"


TIP:  "Find an interesting infographic, photograph, or image and write a blog post based on the pin. Make sure you get permission from the original poster and give them credit. This can be a great way to connect with other users and share content."

If you like this scoop, please consider a thumbs up or share.

Rescooped by Liane Patrazza from visualizing social media
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Responsive Email Design: Five Case Studies & An Infographic

Responsive Email Design: Five Case Studies & An Infographic | Liane | Scoop.it

Mobile email is a major challenge for businesses as studies have shown that as much as 50% of marketing messages are opened on mobile devices.

Obviously the precise figure varies drastically from company to company, so the need to optimise for mobile will be less important for some businesses. Even so, it’s an issue that all businesses will have to deal with at some point in the next year or so.

One option for dealing with mobile email is responsive design, which uses one set of code that renders an email differently when viewed on a desktop, tablet or smartphone...


Via Lauren Moss
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malek's curator insight, October 24, 2013 7:12 AM

A bit awkward!

- A large number of companies do not have any strategy in place for optimising email for mobile devices.

- To optimize, all you need is a few simple media queries in the code of an email

Rescooped by Liane Patrazza from MarketingHits
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[Cheat Sheet] What and How Often Should You Post on Social Media?

[Cheat Sheet] What and How Often Should You Post on Social Media? | Liane | Scoop.it
When I’m hosting Constant Contact’s social media webinars, I get a lot of questions from small businesses and nonprofits on social media best practices.

Via Brian Yanish - MarketingHits.com
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Ivo Kleber's curator insight, August 4, 2014 10:42 AM

When I’m hosting Constant Contact’s social media webinars, I get a lot of questions from small businesses and nonprofits on social media best practices.

Rescooped by Liane Patrazza from Public Relations & Social Marketing Insight
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Top Ways to Measure Social Media Like a Pro

Top Ways to Measure Social Media Like a Pro | Liane | Scoop.it

If you’re eager to  wrangle your social media  measurement once and for all, then read on. Below you will find six actionable ways you can begin to track, measure and measure your social media results....


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Jeff Domansky's curator insight, July 29, 2014 10:53 AM

Practical tips to help you get your social media measurement mojo working.

Rhina Belle's curator insight, July 29, 2014 11:22 AM

Social Media like a pro

Rescooped by Liane Patrazza from Sassy USA Citizen
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The Top 5 SEO Lies Revealed

The Top 5 SEO Lies Revealed | Liane | Scoop.it
One of the most challenging concepts in content marketing these days seems to be the world of search engine optimization - SEO. It seems that everyone and their brother has an opinion about how to tweak pages to get them to the top of Google search!

Via Agi Anderson
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Agi Anderson's curator insight, October 23, 2013 7:06 AM

"Sure, getting ranked on Google increases the odds that someone will see your website.  However, if your content isn't interesting enough to get visitors to click through to your website or to keep peoples' attention once they arrive on your website, it won't provide any benefit whatsoever."

Rescooped by Liane Patrazza from Pinterest
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How Free People Is Using Big Data And Social Commerce For Bigger Sales

How Free People Is Using Big Data And Social Commerce For Bigger Sales | Liane | Scoop.it
While some retailers continue to wring their hands and fret that their customers are only browsing in stores but buying online, smart merchants are making moves to maximize every sales channel they have.

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Kelly Lieberman's curator insight, October 23, 2013 8:39 PM

Recent data from BloomReach indicates that Pinterest users spent 60 percent more than Facebook’s and Pinterest traffic converted to a sale 22 percent more than Facebook

Rescooped by Liane Patrazza from Public Relations & Social Marketing Insight
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Social Media Editorial Calendar – Tips For Creating One

Social Media Editorial Calendar – Tips For Creating One | Liane | Scoop.it

Once you’ve selected the right social media channels for your company’s online communication strategy, it’s time to think about the type of content you want to share. Keeping your channels regularly updated with fresh and interesting content will be important going forward, as those channels will serve as the hub for your content marketing activity.Let me preface that content creation is a major undertaking that requires a lot of time, energy and thoughtful input—especially when you have several social media accounts to manage. If you want to be at the top of your social media game, I suggest creating a social media editorial calendar for each channel you operate. This simple, yet effective tool will serve as the playbook for your social media success...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 24, 2013 9:20 AM

Here's how to set up an effective social media calendar.