McDonald's golden opportunity in Russia | LGBT | Scoop.it

Good thing there isn't anything important happening there soon, like a worldwide convergence of athletic talent in Sochi, Russia, for the 2014 Winter Olympics. It's safe to say that some of those athletes will be gays or lesbians. I can practically guarantee that several of them will not be silent about their orientation, either — nor should they. It's a toxic mixture of intolerance with extremely high visibility that must be hugely unsettling for a major sponsor of the Olympics, such as Oak Brook-based McDonald's Corp. If that weren't enough, McDonald's will get a reminder of this challenge right outside its headquarters tomorrow afternoon, when an LGBT rights group protests the company's involvement in the Olympics and urges it to pull its sponsorship.


Via Matt Skallerud