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Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

Instagram Success: These Types of Images Drive the Most Engagement (Infographic) | leveraging social media for small business | Scoop.it

A new study unlocks the secrets to what's most shared on the popular social network.

Curalate, a visual analytics and marketing firm, created algorithms to determine how over 30 factors -- including color, lightness and saturation -- affect an Instagram post's performance. The company analyzed more than 8 million images from the photo-sharing platform.

The findings share are some tips to help businesses kick their Instagram presence into high-gear, including:

 

Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.

Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don't.

With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today's overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts.


Via Brian Yanish - MarketingHits.com, Lauren Moss
Sarah Greenaway's insight:

light, blue, depth, monochrome, low saturation, texture. fun

more...
Erick Hostachy's curator insight, November 15, 2013 12:08 AM

J'adore le dernier point : les autoportraits montrant une duck face génère 1 % de "J'aime" en plus sur Instagram... Autant dire rien... ou autant parler du temps qu'il fait.

Louise Robinson-Lay's curator insight, November 15, 2013 12:52 PM

Interesting to see what people prefer to see on Instagram and how they like their images to appear.

Blake Hawley's curator insight, November 18, 2013 11:56 AM

A lesson in humility.  The data did not support my own notion of what a "good" instagram photo is.  Proof that data speaks louder than intuition (when you have the data!)....insert duck face.

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Making online work for your brand

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Sarah Greenaway's insight:

it's really all about empathy

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Rescooped by Sarah Greenaway from visualizing social media
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Social Media Infographic 2013 : Which platform is growing the fastest?

Social Media Infographic 2013 : Which platform is growing the fastest? | leveraging social media for small business | Scoop.it

What is the most popular social network and which platform is growing the fastest? Find more of the latest facts infographic and figures about social media in 2013.


Via Lauren Moss
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Halina Ostańkowicz-Bazan's curator insight, December 8, 2013 7:08 AM

Thank you for sharing.

Stéphane Hardel's curator insight, December 15, 2013 3:15 AM

C'est qui qui score le mieux ? Back to le monde impitoyable des médias sociaux

Brian S's curator insight, March 21, 2:55 AM

Things are definitely changing with respect to how people use the World Wide Web!

Rescooped by Sarah Greenaway from visualizing social media
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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | leveraging social media for small business | Scoop.it
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.

This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.

It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss
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deb talbot's curator insight, December 4, 2013 1:54 PM

I attended on the 7 Habits of Highly Effective People Course 10 years ago, and its still relevant even in todays online world, probably more so these days!

Kwang Hyun's curator insight, December 12, 2013 10:46 PM

Quick guide to how to do the social media marketing. The companies all over the world are following this guide and they have been successful. I think this is a great article to describe how we use social media as our business tool.

Stéphane Hardel's curator insight, December 15, 2013 3:48 AM

Social marketing

Rescooped by Sarah Greenaway from visualizing social media
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Infographic: All About How People Share On Pinterest

Infographic: All About How People Share On Pinterest | leveraging social media for small business | Scoop.it

“Pinterest is one of the hot social media sites to emerge over the past year or so. Need a stat rundown on who uses it (hint: moms are big), how they use it (think iPads), when and what they share?”


Via John van den Brink, Lauren Moss
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Intriguing Networks's curator insight, November 18, 2013 4:34 AM

Patterns of play and ladies come first on this powerful referral network

Joseph K. Levene's curator insight, December 8, 2013 1:30 AM

These days, no marketer can ignore the power of Pinterest for qualified traffic. 

 

For more Pinterest Tips, follow Pinterest FAQ Pins on Pinterest curated by Joseph K. Levene Fine Art, Ltd. 
http://pinterest.com/jklfa/pinterest-faq/ ;

Stéphane Hardel's curator insight, December 15, 2013 3:13 AM

Pour ceux qui show de l'interest pour Pinterest

Rescooped by Sarah Greenaway from visualizing social media
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Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

Instagram Success: These Types of Images Drive the Most Engagement (Infographic) | leveraging social media for small business | Scoop.it

A new study unlocks the secrets to what's most shared on the popular social network.

Curalate, a visual analytics and marketing firm, created algorithms to determine how over 30 factors -- including color, lightness and saturation -- affect an Instagram post's performance. The company analyzed more than 8 million images from the photo-sharing platform.

The findings share are some tips to help businesses kick their Instagram presence into high-gear, including:

 

Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.

Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don't.

With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today's overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts.


Via Brian Yanish - MarketingHits.com, Lauren Moss
Sarah Greenaway's insight:

light, blue, depth, monochrome, low saturation, texture. fun

more...
Erick Hostachy's curator insight, November 15, 2013 12:08 AM

J'adore le dernier point : les autoportraits montrant une duck face génère 1 % de "J'aime" en plus sur Instagram... Autant dire rien... ou autant parler du temps qu'il fait.

Louise Robinson-Lay's curator insight, November 15, 2013 12:52 PM

Interesting to see what people prefer to see on Instagram and how they like their images to appear.

Blake Hawley's curator insight, November 18, 2013 11:56 AM

A lesson in humility.  The data did not support my own notion of what a "good" instagram photo is.  Proof that data speaks louder than intuition (when you have the data!)....insert duck face.

Rescooped by Sarah Greenaway from visualizing social media
Scoop.it!

Scoop.It for SEO – A New World of Curation [Infographic]

Scoop.It for SEO – A New World of Curation [Infographic] | leveraging social media for small business | Scoop.it

For almost everyone who is a part of the online world coming up with fresh content consistently is a big challenge. Practically every guideline advises that content should be engaging, informative and relevant every single time. Consequently, content curation has taken off in a big way.

Simply put, content curation is the process of curating relevant and interesting content from various sources on the web and putting them together and publishing them on a personal site or blog. As a result of the popularity of the content curation process, a number of content marketing tools have been introduced. These tools are meant to help in the process of content marketing and SEO and facilitate the process of curation...


Via Lauren Moss
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Dillon Thomas's curator insight, February 1, 8:25 AM

HOW SCOOP IT CHANGED MY SOCIAL MEDIA MARKETING STRATEGY BY ACCIDENT

 

As I began this process of building my "brand" .. creating my online image and my professional presentation, I had a lot to figure out.  I created my first website, facebook and Linked In account.  I made the decision to "market" myself a Lite Feet dancer, if you read my bio it is one of the accomplishments in my life for which I am very proud.  The problem there was no single source of information of LITE FEET DANCE.   My introduction to Scoop It was perfect timing, it gave me an opportunity to create a LITE FEET SCOOP -- I had been dancing since I was 14 and I had come to know all the founders and the main Lite Feet websites, the history of Lite Feet dance,  the multitude of YouTube Channels, websites, facebook pages and Lite Feet Sound Cloud accounts, and I felt a great responsibility to curate and create the first and only LITE FEET SCOOP.  Creating this scoop gave me a link to provide as a reference to my own "LIte Feet Dancer" identity but also was a unique opportunity to curate, what I believe to be, an important, relevent and for the most part unnoticed dance phenom and YouTube Sensation that is  Lite Feet Dance.  My efforts to high lite the incredible talent of these young dancers has been an honor and I will continue to add to scoop as new content becomes available. 

DLite Scoops Lite Feet Dance:

http://www.scoop.it/t/lite-feet-dance ;


 

I then created several other relevent scoops for my story, and I created them in the hopes that sharing my journey would hopefully help others with similar journeys.

 

@Dillon Thomas  

 

+Maximizing social media and SEO for self Promotion

+How to become a Male Model - My humble journey shared

 

Dillon Thomas2.0K | +3@Dillon ThomasNew Scoop
Nine0Media's curator insight, February 1, 8:33 AM

#DIYSEO #Nine0Media

Dillon Thomas's curator insight, February 1, 2:55 PM

SCOOPS --  I began using Scoop when I was defining myself a LITE FEET DANCER.  There was no single source of info about Lite Feet dance, a NYC Born Battle dance phenom and YouTube Sensation.  I created LITE FEET SCOOP TO reference for my own resume but also to provide anyone interested a link to the multitude of YOUTUBE Channels, Sound Cloud and personal sites dedicated to this unique art form and the talented dancers who participate.