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Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

Instagram Success: These Types of Images Drive the Most Engagement (Infographic) | leveraging social media for small business | Scoop.it

A new study unlocks the secrets to what's most shared on the popular social network.

Curalate, a visual analytics and marketing firm, created algorithms to determine how over 30 factors -- including color, lightness and saturation -- affect an Instagram post's performance. The company analyzed more than 8 million images from the photo-sharing platform.

The findings share are some tips to help businesses kick their Instagram presence into high-gear, including:

 

Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.

Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don't.

With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today's overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts.


Via Brian Yanish - MarketingHits.com, Lauren Moss
Mosami's insight:

light, blue, depth, monochrome, low saturation, texture. fun

more...
Erick Hostachy's curator insight, November 15, 2013 3:08 AM

J'adore le dernier point : les autoportraits montrant une duck face génère 1 % de "J'aime" en plus sur Instagram... Autant dire rien... ou autant parler du temps qu'il fait.

Louise Robinson-Lay's curator insight, November 15, 2013 3:52 PM

Interesting to see what people prefer to see on Instagram and how they like their images to appear.

Blake Hawley's curator insight, November 18, 2013 2:56 PM

A lesson in humility.  The data did not support my own notion of what a "good" instagram photo is.  Proof that data speaks louder than intuition (when you have the data!)....insert duck face.

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Making online work for your brand

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Mosami's insight:

it's really all about empathy

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Social Media Infographic 2013 : Which platform is growing the fastest?

Social Media Infographic 2013 : Which platform is growing the fastest? | leveraging social media for small business | Scoop.it

What is the most popular social network and which platform is growing the fastest? Find more of the latest facts infographic and figures about social media in 2013.


Via Lauren Moss
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Halina Ostańkowicz-Bazan's curator insight, December 8, 2013 10:08 AM

Thank you for sharing.

Stéphane Hardel's curator insight, December 15, 2013 6:15 AM

C'est qui qui score le mieux ? Back to le monde impitoyable des médias sociaux

Brian S's curator insight, March 21, 2014 5:55 AM

Things are definitely changing with respect to how people use the World Wide Web!

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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | leveraging social media for small business | Scoop.it
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.

This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.

It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss
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deb talbot's curator insight, December 4, 2013 4:54 PM

I attended on the 7 Habits of Highly Effective People Course 10 years ago, and its still relevant even in todays online world, probably more so these days!

Kwang Hyun's curator insight, December 13, 2013 1:46 AM

Quick guide to how to do the social media marketing. The companies all over the world are following this guide and they have been successful. I think this is a great article to describe how we use social media as our business tool.

Stéphane Hardel's curator insight, December 15, 2013 6:48 AM

Social marketing

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Infographic: All About How People Share On Pinterest

Infographic: All About How People Share On Pinterest | leveraging social media for small business | Scoop.it

“Pinterest is one of the hot social media sites to emerge over the past year or so. Need a stat rundown on who uses it (hint: moms are big), how they use it (think iPads), when and what they share?”


Via John van den Brink, Lauren Moss
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Intriguing Networks's curator insight, November 18, 2013 7:34 AM

Patterns of play and ladies come first on this powerful referral network

Joseph K. Levene's curator insight, December 8, 2013 4:30 AM

These days, no marketer can ignore the power of Pinterest for qualified traffic. 

 

For more Pinterest Tips, follow Pinterest FAQ Pins on Pinterest curated by Joseph K. Levene Fine Art, Ltd. 
http://pinterest.com/jklfa/pinterest-faq/ ;

Stéphane Hardel's curator insight, December 15, 2013 6:13 AM

Pour ceux qui show de l'interest pour Pinterest

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Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

Instagram Success: These Types of Images Drive the Most Engagement (Infographic) | leveraging social media for small business | Scoop.it

A new study unlocks the secrets to what's most shared on the popular social network.

Curalate, a visual analytics and marketing firm, created algorithms to determine how over 30 factors -- including color, lightness and saturation -- affect an Instagram post's performance. The company analyzed more than 8 million images from the photo-sharing platform.

The findings share are some tips to help businesses kick their Instagram presence into high-gear, including:

 

Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.

Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don't.

With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today's overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts.


Via Brian Yanish - MarketingHits.com, Lauren Moss
Mosami's insight:

light, blue, depth, monochrome, low saturation, texture. fun

more...
Erick Hostachy's curator insight, November 15, 2013 3:08 AM

J'adore le dernier point : les autoportraits montrant une duck face génère 1 % de "J'aime" en plus sur Instagram... Autant dire rien... ou autant parler du temps qu'il fait.

Louise Robinson-Lay's curator insight, November 15, 2013 3:52 PM

Interesting to see what people prefer to see on Instagram and how they like their images to appear.

Blake Hawley's curator insight, November 18, 2013 2:56 PM

A lesson in humility.  The data did not support my own notion of what a "good" instagram photo is.  Proof that data speaks louder than intuition (when you have the data!)....insert duck face.

Rescooped by Mosami from visualizing social media
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Scoop.It for SEO – A New World of Curation [Infographic]

Scoop.It for SEO – A New World of Curation [Infographic] | leveraging social media for small business | Scoop.it

For almost everyone who is a part of the online world coming up with fresh content consistently is a big challenge. Practically every guideline advises that content should be engaging, informative and relevant every single time. Consequently, content curation has taken off in a big way.

Simply put, content curation is the process of curating relevant and interesting content from various sources on the web and putting them together and publishing them on a personal site or blog. As a result of the popularity of the content curation process, a number of content marketing tools have been introduced. These tools are meant to help in the process of content marketing and SEO and facilitate the process of curation...


Via Lauren Moss
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Dillon Thomas's curator insight, February 1, 2014 5:55 PM

SCOOPS --  I began using Scoop when I was defining myself a LITE FEET DANCER.  There was no single source of info about Lite Feet dance, a NYC Born Battle dance phenom and YouTube Sensation.  I created LITE FEET SCOOP TO reference for my own resume but also to provide anyone interested a link to the multitude of YOUTUBE Channels, Sound Cloud and personal sites dedicated to this unique art form and the talented dancers who participate. 

 

 

Annie 's curator insight, December 5, 2014 8:18 PM

Scoop.it helps with the process of curating content. This is a must for your social media.

Linda Buckmaster's curator insight, July 27, 11:01 PM

Anyone who is a part of the online world will know that coming up with fresh content consistently is a big challenge.  We're advised that content should be engaging, informative and relevant. Consequently, content curation has taken off in a big way.