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Leveraging Information
21st Century information fluency
Curated by Tim Scholze
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Rescooped by Tim Scholze from visualizing social media
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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Leveraging Information | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss
Tim Scholze's insight:

Can we really get more social? Predictions are predictions, but we should always have an eye on the future. Social media is definitely necessary but where do you draw the line or do you?

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Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

Rescooped by Tim Scholze from visualizing social media
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Different Social Networks: personal vs. professional use [INFOGRAPHIC]

Different Social Networks: personal vs. professional use [INFOGRAPHIC] | Leveraging Information | Scoop.it

The Mindset Divide – how people use different social networks is extremely interesting. In this infographic, we compare the use of personal and professional networks, and gain knowledge as to what some of the key differences are between how people engage, interact and use social media, whether for personal or business purposes.

A few key takeaways:

 

The emotions portrayed on personal networks include nostalgia, having fun and distraction – professional networks are concentrated on achievement, aspiration and success. People spend time on personal networks, where-as they invest time on professional networks. People use personal networks to socialise, whereas professional networks are used to search for career opportunities and stay in touch. Users expect personal updates on personal networks, and more career-based and current affairs updates on professional networks.

 

View the complete infographic for a better understanding of how personal and professional social networks compare and tips on how to optimize your social profiles to maximize results...


Via Lauren Moss
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