34 Outrageous Safe Sex Promos, Ads and PSAs - There are billions of reasons to enjoy the pleasures of sex safely, including the millions of people living with AIDS, and apparently less than one...
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Four Seasons Condoms have partnered with Gary Eck to create a campaign aimed at normalising condom usage with Australian youth and young adults – a generation that is perceived to have forgotten about the safe sex message. The spot is currently being advertised in cinemas and is accompanied by a social media campaign to ask the public whether or not the spot should be shown on TV.
The spots featuring in the campaign have been written and directed by Australian comedian Gary Eck, and are based around the sexual adventures of characters, ‘Raquel and Tyson’.
“The idea behind the ad was to make buying condoms like buying a pair of shoes. If you’re not sure of your size, well, just try one on. Have sex. Make sure it’s fits perfectly. Naked Condoms come in four sizes, so of course our heroes Raquel and Tyson had to try on all them to make sure,” says Eck.
Via Paula Maria Tinoco Trindade
It has long been a mystery to me why more mainstream products that are sold to porn-watching adults are afraid to advertise on porn websites. Porn advertising is dirt cheap, and so you’d think that any brand that’s not afraid to admit its customers also like porn would be all over the porn website world with huge ad campaigns. Whiskey and cigarette advertisers used to buy endless full-page ads in PlayBoy and Hustler back in the day; why don’t they now?
Thus I was both heartened and pleased to see that one of the online food-delivery startups has not only taken to porn site advertising, they’ve blogged in detail about why they did it and how well it worked:
The Advertising Standards Board has dismissed complaints from the public against an Ella Baché ad depicting three smiling naked models.
The decision vindicates advice from the Outdoor Media Association which said that the smiling version of the campaign would be acceptable to the ASB but warned that a version with more serious expressions could be seen as overly-sexualised.
As a result of the OMA advice, outdoor media owners told Ella Baché they could not run the serious faced version. The beauty brand got around this by featuring it in a light box installation around Circular Quay in Sydney in the run up to The Fleet Review.
Via Paula Maria Tinoco Trindade
Gracie Passette's insight:
Serious face = sexy. Got it?
Curated by Gracie Passette
The Valiant Gnostic Of Sexuality
Let's Get Sex Positive
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