Ok I admit I am a little late to the party — the obligatory marketing predictions for the coming year party that is. Hey, I like to look at it as being fashionably late and trust me this may be the only time any derivation of the word "fashion" and yours [...]
Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. In reality, more features will more likely make the product confusing and less usable to all. Focus is the art of limiting your [...]
Organic marketing, often referred to as green marketing, is the act of using environmentally-friendly practices when manufacturing, distributing, or advertising a business’s product. As the awareness of the hazards of environmental waste, chemical use, and greenhouse gases continues to increase, more and more companies are turning to organic marketing. What does [...]
As the economic recession of 2008 set domestic automakers scrambling to adjust to the financial repercussions of the mortgage crisis, the industry made bold moves to embrace online marketing. Pioneers in online advertising, the auto industry has been one of the most successful innovators in spreading their marketing message across [...]
It is not often one gets to speak to a brand icon. And not just any icon. Oh no, I'm talking about an icon who just celebrated their 100th birthday, making them a marketing, advertising and branding phenomenon, not to mention that aforementioned 4-letter word: icon. Care to guess which icon I am referring [...]
Getting into the heads of Venture Capitalists (VCs) can be a tricky proposition for founders, but it’s essential for raising large amounts of money successfully. This is especially true when approaching rock star VCs like Kevin Kinsella, founder of Avalon Ventures — most famous for investing in Zynga among others. But Kevin [...]
User experience, or UX, is one of the most important facets of any technology-focused product or marketing approach, including an e-commerce site or business website. Referring to the way that a customer interacts with a brand and the brand’s technology, focusing on creating a high-quality and engaging UX is essential [...]
A lot has been written lately about entrepreneurial failure, and a growing number of investors are embracing the value of Silicone Valley’s failure culture. Today’s entrepreneurs are being encouraged to “fail fast, fail often” — and to consider the lessons that can be learned from failure and applied to their [...]
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