Lessons in the Digital Age
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The Doctor’s Digital Path to Treatment: A Study by Google and Manhattan Research

The Doctor’s Digital Path to Treatment: A Study by Google and Manhattan Research | Lessons in the Digital Age | Scoop.it

Recently, Google and Manhattan Research collaborated on a study that took a fresh look at physicians’ digital adoption patterns across digital devices and media channels and the resulting impact. The study was conducted online in February and March of 2012 and included 506 U.S. practicing physicians.

From the study, the main findings were:

The Internet is integral to clinical practice Search is the doctor’s digital stethoscope Medicine is mobile Online video is an educational tool The Internet is Integral to Clinical Practice

The study uncovered that physicians prefer online resources. In fact, when making clinical decisions, physicians spend twice as much time using online resources than they do print resources. This includes search, professional websites, drug references, mobile apps and several other sources. The print resources most often included journals and reference materials.

The study also broke down the data into two age groups: physicians under the age of 45 and physicians who were 55 and older.

 

 


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8 Ideas, 10 Guides, And 17 Tools For A Better Professional Learning Network

8 Ideas, 10 Guides, And 17 Tools For A Better Professional Learning Network | Lessons in the Digital Age | Scoop.it
Personal learning networks are a great way for educators to get connected with learning opportunities, access professional development resources, and to build camaraderie with other… (8 Ideas, 10 Guides, And 17 Tools For A Better Professional Learning...
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13 Prophecies of Internet Marketing | Social Media Today

13 Prophecies of Internet Marketing | Social Media Today | Lessons in the Digital Age | Scoop.it
By Asif Anwar When people realized the potential of email marketing, they thought that this is the future of internet marketing. Then came in Search Engine Marketing (SEM) with more liberal approach.
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Digital Curation: A Comprehensive Resource Guide

Digital Curation: A Comprehensive Resource Guide | Lessons in the Digital Age | Scoop.it

Robin Good: Excellent guide to digital curation resources by Charles W. Bailey, Jr.. It includes alphabetically organized lists of digital-curation related resources from academic programs to file formats, guidelines, organizations, blogs, and a very rich list of digital curation software tools.  

 

From the site: "This resource guide presents selected English-language websites and documents that are useful in understanding and conducting digital curation. It is also available as an EPUB file (see How to Read EPUB Files)."

 

Excellent. 9/10

 

Full guide: http://digital-scholarship.org/dcrg/dcrg.htm

 

(Image credit: GroupPartners)


Via Robin Good, RPattinson-Daily, Paul Rawlinson, catspyjamasnz, THE OFFICIAL ANDREASCY
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slararos's comment, October 25, 2012 3:45 AM
Thanks!
Duan van der Westhuizen's curator insight, February 20, 2013 6:13 AM

Learn all about curation here

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"Patient Engagement is the Blockbuster Drug of the Century" - The Doctor Weighs In

"Patient Engagement is the Blockbuster Drug of the Century" - The Doctor Weighs In | Lessons in the Digital Age | Scoop.it

The insight of the year goes to Leonard Kish, a health IT strategy consultant, for making that statement regarding patient engagement. The corollary to this statement is a game changer: What happens when effective patient engagement becomes the Standard of Care?

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Patient Engagement Is A Physician-Patient Communication Challenge…Not A Health Information Technology Challenge

Patient Engagement Is A Physician-Patient Communication Challenge…Not A Health Information Technology Challenge | Lessons in the Digital Age | Scoop.it

Physicians, hospitals and other providers are being misled by  industry pundits claiming that more health information technology (as in EMRs, PHRs, Smart Phone apps, and web portals) is the key to greater patient engagement.   It’s not.

 

If health information technology were all that was needed to “engage” patients then patient and member adoption rates of provider and payer web portals offering Personal Health Records (PHRs) and Electronic Health Records (EHRs) would not still be hovering around a disappointing 7% (with several notable exceptions Kaiser, Group Health and the VA).*

 

Part of the misunderstanding concerning the role of HIT comes from how the discussion about about patient engagement is being framed. According to the pundits, patient engagement is the physician or hospital’s responsibility… and like everything else these days…we can fix it if we just throw more technology at the problem. Can anyone say Stage 2 Meaningful Use requirements?


Via nrip, fjms, Lionel Reichardt / le Pharmageek
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EyeRing voice-activated augmented reality device for the blind

EyeRing voice-activated augmented reality device for the blind | Lessons in the Digital Age | Scoop.it

Technology has paved the way for new advances in the field of medicine. We’ve already seen apps such as the Busalert app and the Georgie Android app for the visually impaired. But the researchers over at MIT were able to develop a camera-equipped ring that could help the visually impaired identify objects and read text. It’s called EyeRing, and its creators describe it as a finger-worn device that allows you to point at an object, take a photo, and hear feedback about what it is you just focused on. Pattie Maes, a professor in MIT’s Media Lab, says that the EyeRing can also work as a navigation or translation aid.

It can even help children learn to read. The EyeRing also offers aural feedback through a wearable device. Printed with plastic using a 3-D printer, the augmented reality ring also has a small camera, a processor, and Bluetooth connectivity. A simple double-click to a button on the ring’s side and a voice command will initiate the process. EyeRing can be set to either identify text, colors, or even currency and prices on price tags. Just point the ring and click the button to capture a photo. Images are then sent to your Android smartphone via Bluetooth where an app will process the image and the generate the results via a digital voice. The team is currently working on an iPhone app as well.

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New Website Provides Information on Rare Endocrine Disorder

New Website Provides Information on Rare Endocrine Disorder | Lessons in the Digital Age | Scoop.it

Can you imagine experiencing a wide range of physical and mental symptoms–including uncontrollable muscle spasms and cramps, seizures, fatigue, anxiety and depression–but not knowing the cause?


Via Lionel Reichardt / le Pharmageek
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5 personal data tracking innovations to watch

5 personal data tracking innovations to watch | Lessons in the Digital Age | Scoop.it
The quantified self movement is seemingly out of its infancy, but an embracement of personal data tracking by a broader population still seems far off. The most committed loggers are willing to invest in multiple devices and apps, tracking everything from their sleep cycles and running paths to their changing temperament and every bite of food.

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Is pharma ready to step up for digital? | DigitallySick

Is pharma ready to step up for digital? | DigitallySick | Lessons in the Digital Age | Scoop.it

How ready is pharma for digital?

 

The pod look at the pharma landscape in 2012 and ask if pharma has the people, process and the technology needed for the 21st century marketing and communications challenges.

 

With Faisal Ahmed, Andrew Spong & Alex Butler


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Influence vs. Advocacy in a Social Media Crisis | Social Media Today

Influence vs. Advocacy in a Social Media Crisis | Social Media Today | Lessons in the Digital Age | Scoop.it

What is the difference between an advocate and an influencer? How will they act when it comes to crisis communications?

 

See the relative infographic here: http://bit.ly/O5Otck ;


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Patients want technology to manage their health -- but with a personal touch - amednews.com

Patients want technology to manage their health -- but with a personal touch - amednews.com | Lessons in the Digital Age | Scoop.it

The majority of patients are interested in using online tools to help self-manage their health care, but not if it means sacrificing face time with their physicians to do so.

A survey of 1,100 U.S. patients by Accenture, a management consulting and technology services company, found that 90% of patients want tools such as online medical record access and appointments to self-manage their health care. But nearly the same percentage (85%) say they want to preserve their in-person interactions with their physicians when needed.

What this means is that patients want choices, said Kaveh Safavi, MD, managing director of Accenture’s North America health industry group.

“They want the option to do some things on their own, but also the option to see a clinician when they want to see a clinician,” he said.

“When we say self-manage, we are talking about a much broader notion than clinical visits,” Dr. Safavi continued. Patients identify things they can do on their own schedules, when it’s convenient to them, and things physicians do on their schedules. There are ways technology can allow those tasks to be accomplished without a coordination of both patient and physician schedules, he said.

There are also ways patients’ online activities can supplement what happens in the office, said Julia Hallisy, DDS, founder of the Empowered Patient Coalition, a consumer advocacy organization. But physicians have to do their part to make sure their patients are engaged, she said.

The Accenture survey, conducted online from March 30 to April 4 and released June 20, found that while the majority of patients want online access to self-management tools, nearly half don’t know whether their health records are available online.

Hallisy said this lack of awareness is due to patients not yet thinking about their empowerment in those terms. They view it as more of a concept at this point, she said.

When asked about technology and transparency, “patients know there is value and safety in those things. But the disconnect comes when we ask if they know what their role is,” Hallisy said.

She said physicians can guide patients to take on tasks that will empower them and make their clinical visits more efficient. One example is having physicians tell patients that their medical records are online and asking them to review them before their next visit so they can discuss any concerns or questions. Or physicians can tell patients to look up their lab results so an informed discussion can take place. Setting specific challenges, such as asking patients to come up with a list of three things they want to talk about and following up on those challenges, will result in patients becoming more engaged.

“Technology means more than making appointments online,” Hallisy said. “The ultimate value is when the patient is using the medical record as a tool.”


Via Chatu Jayadewa, Lionel Reichardt / le Pharmageek
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Social Media Is Going Corporate [INFOGRAPHIC]

Social Media Is Going Corporate [INFOGRAPHIC] | Lessons in the Digital Age | Scoop.it

94 percent of corporate businesses use social media, while 85 percent say that it’s given their business more exposure. The infographic below shows how and why businesses are blogging and going social.

 

Key takeaways:

- 94% of businesses use social media
- 85% say it’s given their business more exposure
- 92% says their favorite social media tool is Facebook
- 23% of 2011 Fortune 500 companies maintain a blog


Via Jonha Richman, Brian Yanish - MarketingHits.com, Lionel Reichardt / le Pharmageek
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Gamification in e-commerce: Basic rules

Gamification in e-commerce: Basic rules | Lessons in the Digital Age | Scoop.it
Basic rules to apply gamification in e-commerce (RT @brainsins_en: RT @brainsins_en: Gamification in e-commerce: Basic rules http://t.co/2j4q6nPn #ecommerce #gamification #fidelization #engagement...)...
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5 Fundamentals of a Social-Media Action Plan

5 Fundamentals of a Social-Media Action Plan | Lessons in the Digital Age | Scoop.it
For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy...
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Behavioural game design: A Review of popular Gamification Techniques - The Bumble Bee

Behavioural game design: A Review of popular Gamification Techniques - The Bumble Bee | Lessons in the Digital Age | Scoop.it

Gamification, the use of game play mechanics for non-game applications,...


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Do Context and Opportunity Trump Content?

Do Context and Opportunity Trump Content? | Lessons in the Digital Age | Scoop.it

The truth is, I’m tired of reading all of these proclamations from marketing experts that “Content is King.” First, I think that statement misses a huge part of the equation: the role of opportunity identification. Second, I fear that marketers, hearing that content is King, will revert back to being content pushers. In fact, that’s exactly how most marketers use social media today. They push content. There’s very little interaction or engagement with the audience. Today, in Forbes online, there’s an article titled “Is Content King for Business Marketers?” The author’s premise, which is correct, is that you have to have content to engage consumers and foster relationships. In the end, it is about creating value for the audience. (I would argue that content is just one element in building value – and in building relationships. It is not supreme. It is essential.)

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How Doctors' Use of Mobile Technology Impacts Telehealth | HealthWorks Collective

How Doctors' Use of Mobile Technology Impacts Telehealth | HealthWorks Collective | Lessons in the Digital Age | Scoop.it

Telehealth is increasingly intertwined with mobile health. 

Use of mobile devices is on the rise by healthcare consumers and providers alike. Demand for mobile access to healthcare increases as the healthcare ecosystem shifts towards a model where care comes to the patient rather than the patient going to where care can be delivered. Supply of mobile healthcare solutions is skyrocketing, with over 13,000 medical and healthcare apps available already, and traditional software-based telehealth solutions adding mobile access to their platforms. A key part of the mobile healthcare world is the doctor. 

This infographic (courtesy of Referral MD and Publicis / Razorfish Healthware) shares how doctors are using mobile technology. 

Our selected commentary discusses how to leverage this information to grow a telehealth solution, product, or service. 
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11 Things You Didn't Know About Yelp

11 Things You Didn't Know About Yelp | Lessons in the Digital Age | Scoop.it
Next to Google, there's probably no more important site for small businesses than Yelp. Yet perhaps no other site is as poorly understood.

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Report: Social network demographics in 2012

Report: Social network demographics in 2012 | Lessons in the Digital Age | Scoop.it

Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? We could go on and on; when it comes to social network demographics, the questions are endless.


Via Lionel Reichardt / le Pharmageek
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Why the Gamification of Learning Became so Successful

Why the Gamification of Learning Became so Successful | Lessons in the Digital Age | Scoop.it
Melissa Miller analyses the gamification of learning process and its influence and consequences in modern education.

 

Education game designers can innovate for a brighter future
Unlike with traditional learning techniques, there’s no end to the possibilities of educational gaming. A gamified learning app can be as imaginative and engaging as the developer wants it to be, the only limit being the imaginations of the designers. Students can now interact with learning materials in a more immersive experience than ever before. The classic school textbook can now be supplemented with educational games designed to enhance and deepen a student’s understanding of a subject on a level never thought possible. In other words, it’s a good time to be a student right now.


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Electronic Health Records Become Mainstream

Electronic Health Records Become Mainstream | Lessons in the Digital Age | Scoop.it
A large part of the Health Information Technology for Economic and Clinical Health (HITECH) Act is aimed at making patients’ health records more accessible between multiple physicians, as well as between doctors and their patients. Part of this initiative has been to implement the use of Electronic Health Record (EHR) systems.

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AsthmaMD is a well designed free patient app for use in monitoring asthma

AsthmaMD is a well designed free patient app for use in monitoring asthma | Lessons in the Digital Age | Scoop.it

AsthmaMD is a well-designed app for asthmatic patients to track their symptoms and peak flow measurements for better control of asthma symptoms.

 

Evidence Based Patient Centric App Review Series

 

Goals of app review:

To determine if AsthmaMD can be used by patients to improve control of their asthma symptoms.
Additionally, a goal is to determine if physicians would find AsthmaMD of benefit if patients log peak flows, symptoms, and triggers on a regular basis.


To determine if there is evidence to show these tools can improve the management of asthma
Introduction:

Dr. Sam Pejham, a UCSF medical doctor and researcher, created this app to allow asthmatics or their parents to log asthma activity.

 

It includes a diary of peak flow measurement, symptoms, triggers and notes as well as a peak flow chart. It also allows the input of medications. The diary and chart can be emailed to the patient’s provider (or anyone else). This app is also being used as a research tool by Dr. Pejham by anonymously gathering patient data. There is an “opt-out” feature for patients who don’t want to submit their personal information.


Via Lionel Reichardt / le Pharmageek
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The doctor will text you now

The doctor will text you now | Lessons in the Digital Age | Scoop.it
CHICAGO — Is your doctor a technophobe? Increasingly, the answer may be no. There's a stereotype that says doctors shun technology that might threaten patients' privacy and their own pocketbooks.

 

...

 

A survey last summer of 501 randomly selected doctors found that more than 20 percent engaged in emails with patients over secure networks, and similar numbers had websites allowing patients to schedule visits or download test results. Only 6 percent communicated with patients through social media; that translates to about 60,000 doctors nationwide. (US)

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Ten Reasons “Why” you Should do Content Marketing

Ten Reasons “Why” you Should do Content Marketing | Lessons in the Digital Age | Scoop.it
If you want to get serious about marketing for your business or organisation the foundation of any focused effort is creating unique and inspiring content to publish and promote that educates, informs and entertains.

 

Content in fact should do much more than that if you are to succeed fast, far and large, at marketing your business and organisation.

The  ”ultimate marketing goal” is to make content or ” ideas” so contagious that they cannot be controlled.

 

This is “liquid content”

 

Ten Reasons “Why” you Should do Content Marketing To create online buzz and virality through “liquid content”. Content so contaigous that it cannot be controlled -  This is the purpose of content excellence If a personal brand then awesome content positions you as a passionate thought leader that makes a difference. If a business brand then insightful and positions your company as an expert in its field Improves search engine results – Google and search engines love new fresh content that is published and it creates “search engine credibility” when content is linked to by other websites and blogs Creates an online asset (“an information annuity that keeps giving” – Jay Baer) It educates, informs  and entertains It works 24/7 while you sleep, year in and year out Provides content that can be shared through publishing on “shareable” social media network channels. Creates loyal raving fans and followers that money cannot buy Creates engagement and builds relationships with customers and potential customers
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