Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
|
Rescooped by Dimitra Kontochristou from PHARMA GEEK onto Lessons in the Digital Age |
Scoop.it!
Content marketing was high on the agenda in this week’s Changing Advertising Summit hosted by the Guardian.
We know that it’s nothing new and that brands, companies and charities have been doing it for years.
But this week the great and good of marketing, advertising and digital (from both sides of the Atlantic) agreed that content marketing has become a discipline in its own right.
Are you sure you want to delete this scoop?
 Your new post is loading...
Scoop.it!
![The Role of Color in Marketing [Infographics] | Social Media Today | Lessons in the Digital Age | Scoop.it](http://img.scoop.it/rTdKpkahMZSCWB1WGTk5gDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Social Media Metrics: Learn what you need to measure to know how well your social campaigns are performing. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Here's a list of our top 10 note apps to enhance your time management. (Notes are only as good as the learning and action that follows them. Via phdemoulin Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The simultaneous maturation of patient-centered healthcare, social media and the Internet has created what researchers from Brigham and Women's Hospital and Harvard Medical School are calling a "perfect storm" in healthcare with regard to how patients and organizations connect. Via Giuseppe Fattori Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
What is social productivity? Achieving better time management and efficiency through social media rather than e-mail communication.
Try these three lessons: 1. Shift the conversation — by yourself. In 2008, Suarez began replying to e-mails with messages on Connections, Twitter, or Google+. That way, he only had to address certain topics once. For repeat queries, he could simply refer the askers to his publicly posted answers. The takeaway: Don’t answer e-mail with e-mail — respond in the social medium where your reply will get the most mileage. 2. Try an e-mail fast. Intel, according to FT.com, has “experimented with ‘no-e-mail Fridays,’ encouraging engineers to solve problems by phone or face-to-face instead.” You could try the same thing, adding social tools to the list of e-mail alternatives. 3. Give it time. At Klick, a 200-employee marketing consultancy, the staff only uses e-mail for external communication. “Internally all messages go through Genome, its self-designed system,” notes FT.com. The rub: “It can be initially hard for new employees to get used to the system, with some taking months to start fully using [it].”
Dimitra Kontochristou's insight:
I'd go for lesson #2 for starters! Collaboration through divisions just blasts if you get to kill emails and go for some serious contact (sm included!) Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Based on the more rigorous surveys and reports, it’s still true that clinicians are generally more eager adopters of both mobile devices and the medical apps that run on them. The persistent challenge for many iPad-toting physicians, however, is where to turn for medical app recommendations. In its efforts to be at least somewhat helpful on that front, Apple has slightly reworked and beefed up its now more visible section of “Apps For Healthcare Professionals”, which appears to be consistently featured in the AppStore’s medical section. Via Alex Butler Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
This article is about the structure of pharma’s sales organisations and the importance of retaining star talent. In part one of two, Marie Crespo, CEO of SalesAssessment.com, explains why understanding your sales talent’s performance potential is fundamental to your business model. The last few years have placed pharma sales firmly under the spotlight. Indeed, some commentators are suggesting that the whole business model needs to undergo a revolution. A recent article in Forbes1 argued that pharmaceutical companies should look to other industries for inspiration and, for instance, learn from IBM’s story in the 1990s. As the hardware market commoditised, IBM transformed its product-centric culture to one focused on customers and services. Author Dave Chase writes: ‘Remarkably, IBM demonstrated how it’s possible for a large company to shift from a product-centric culture to a customer and service-centred company. The handwriting is on the wall for pharma companies: they will succeed or fail based not on how many drugs they sell, but on how well their offerings improve health outcomes.’ He asked: ‘Do pharmaceutical companies see themselves in the drug business or the disease management business? Or, where possible, in the disease prevention business?’ A major part of any transformation for pharmaceutical companies will involve creating new relationships with partners and drawing on the depth of engagement they have with the market, albeit that their sales force’s access to providers has already been dramatically limited. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
A new report says tablets have created a range of new opportunities for pharmaceutical companies as almost two-thirds of doctors and physicians in the U.S. are now using tablets (most of them iPads). Via Nikos Papaioannou, Lionel Reichardt / le Pharmageek Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
For an increasing number of patients, it is difficult to make an appointment with a doctor or other healthcare provider. This is due to a patient's decreased mobility or lack of time. The eHealth application FaceTalk provides the solution. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Perhaps, as physicians increasingly experiment with social media technologies, these tools may provide an efficient and effective means for staying abreast of the vast amount of medical knowledge required to deliver patient care. This might be transformative in medicine, as traditional lecture-based continuing medical education has been shown to be largely ineffective in changing physician behavior at the same time that medical knowledge is changing at the fastest pace in history [21-23]. Social media technologies could complement (or even replace) continuing medical education for physicians as either an informal or formal learning channel [24-26]. But for now, how social media channels are the vehicles through which physicians are exposed to emerging information that has the potential to inform or change practice remains an open question [27,28]. Via Thomas N. Burg Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Recently, Google and Manhattan Research collaborated on a study that took a fresh look at physicians’ digital adoption patterns across digital devices and media channels and the resulting impact. The study was conducted online in February and March of 2012 and included 506 U.S. practicing physicians. From the study, the main findings were: The Internet is integral to clinical practice Search is the doctor’s digital stethoscope Medicine is mobile Online video is an educational tool The Internet is Integral to Clinical Practice The study uncovered that physicians prefer online resources. In fact, when making clinical decisions, physicians spend twice as much time using online resources than they do print resources. This includes search, professional websites, drug references, mobile apps and several other sources. The print resources most often included journals and reference materials. The study also broke down the data into two age groups: physicians under the age of 45 and physicians who were 55 and older.
Via Jean-François Gouhier Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Personal learning networks are a great way for educators to get connected with learning opportunities, access professional development resources, and to build camaraderie with other… (8 Ideas, 10 Guides, And 17 Tools For A Better Professional Learning...
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
By Asif Anwar When people realized the potential of email marketing, they thought that this is the future of internet marketing. Then came in Search Engine Marketing (SEM) with more liberal approach.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Jason Berek-Lewis Founder, Healthy Startups Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
ScoopWeb offers a broad range of media content from a varied and extensive range of sources. A real-time topic explorer which provides you with news, information, images, videos, documents and tweets. Via Robin Good, Giuseppe Mauriello, TourdeForce 
IdeaEncore's curator insight,
January 30, 12:21 PM
Always looking for ways to balance the 'I don't want to miss anything' urge with the 'I don't want to be overwhelmed' fear 
Therese Torris's curator insight,
February 1, 9:37 AM
ScoopWeb comes highly recommended (Robin Good) 
YDeveloper's comment,
April 2, 7:27 AM
This tool is awesome. I would like search more on 'Yahoo Store', hope it helps me to find what I am looking for.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Wall Street Journal (blog)England Prosecutors Take New Look at Social MediaWall Street Journal (blog)“They make a clear distinction between communications which amount to credible threats of violence, a targeted campaign of harassment against an individual...
Dimitra Kontochristou's insight:
Got a long way until we manage communication through social media. The question remains: tools are evolving more rapidly than we can react by shaping our habbits and our way of using them! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
“And that's the grand dilemma of social networking: it's intended to allow participation, to let companies and individuals all engage and interact, but a...
As we have progressed, not only in our use of technology but also our understanding of effective leadership, we know that communication includes effective talking but, more importantly, listening. Being able to hear what is being said from those we serve is extremely important to how we develop our schools, and the conversation is extremely valuable. Yet, many schools and organizations use social media in the old fashion: sharing information but not having a conversation. In reality, just because you have ears doesn’t mean you are listening.
Read more, a MUST: http://smartblogs.com/education/2012/09/26/dont-use-2-0-technology-1-0-way/
Via Ana Cristina Pratas, Gust MEES 
Gust MEES's comment,
November 16, 2012 9:48 AM
Hi Ana, thx very much! Looks like You had seen my Tweet about lack of knowledge about Social Media with Government and prompt there is a nice article from Ana to amplify my message ;) Have a great week-end :)
Ana Cristina Pratas's comment,
November 16, 2012 11:04 AM
You too Gust! Yes, I did see them and thought how funny it was that we were both on the same wavelength! Have a relaxing weekend :-)
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Engagement Science: Making the Most of Your Social Media Strategy #Infographic Social engagement is both...
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
A specialized wiki could help patients play a part in developing clinical practice guidelines, according to a study published in the Journal of Medical Internet Research, FierceHealthIT reports. About the Study For the study, researchers from the Netherlands developed a wiki about infertility treatment that initially included 90 recommendations based on interviews with 12 patients. Researchers then invited additional patients to participate in the wiki. Over a seven-month period, the wiki received 298 unique visitors and expanded to include 289 recommendations. A guideline development group then assessed the value of the recommendations. Main Findings In the wiki, patients described several challenges related to the infertility treatment process, including: A lack of evening hours at treatment centers; Having to wait in the same room as pregnant women; and Concerns about gynecologists' "lack of empathy."According to the researchers, the level of participation in the project suggests that the wiki was a "promising and feasible" tool to involve patients in clinical practice guideline development. Recommendations To further refine such medical wikis, the researchers recommended: Automatically reducing the number and shortening the length of the recommendations; Developing a standard format for recommendations; Adding a separate motivation page where patients could describe their reasoning for a recommendation; and Paying more attention to the informational character of the wiki (Bird, FierceHealthIT, 10/29). Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Content marketing was high on the agenda in this week’s Changing Advertising Summit hosted by the Guardian.
Via Alex Butler, Lionel Reichardt / le Pharmageek
Scoop.it!
A presentation delivered by Dan Baxter (@DanBax76) at the Irish Pharma Managers association meeting October 11th 2012. Via Andrew Spong Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Basic rules to apply gamification in e-commerce (RT @brainsins_en: RT @brainsins_en: Gamification in e-commerce: Basic rules http://t.co/2j4q6nPn #ecommerce #gamification #fidelization #engagement...)...
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy...
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
