Les techniques du...
Follow
Find
16 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Sandrine CI
Scoop.it!

Le Guide des start-ups high-tech:12 outils (gratuits et payants) pour mesurer l'audience d'un site Internet

Le Guide des start-ups high-tech:12 outils (gratuits et payants) pour mesurer l'audience d'un site Internet | Les techniques du e-marketeur | Scoop.it
Comparer gratuitement l'audience d'un site Internet à celle de ses concurrents, c'est possible ! Voici 12 outils de mesure d'audience Internet (gratuits et payants) à connaître. Extrait #12 du Guide des start-ups High-Tech en France d'Olivier Ezratty.
more...
No comment yet.
Scooped by Sandrine CI
Scoop.it!

7 Questions to Ask When Planning an Earned Media Strategy

7 Questions to Ask When Planning an Earned Media Strategy | Les techniques du e-marketeur | Scoop.it
Looking to plan an earned media strategy? Here are 7 essential questions that you need to answer.
more...
No comment yet.
Rescooped by Sandrine CI from Marketing Strategy and Business
Scoop.it!

5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website

5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website | Les techniques du e-marketeur | Scoop.it

Excerpt from the article by Brian Dean and published on Search Engine Watch:
"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 

1. Write Super-Long Video Descriptions
The more YouTube knows about your video, the more confidently it can rank it for your target keyword.
But more importantly, YouTube uses keywords in the description to rank you for super-long tail keywords.
Make sure your video descriptions are at least 200 words.

 

2. Optimize Around "Video Keywords"
Before deciding on a keyword for your video, check to see if there are video results on the first page. If so, that's a keyword you should strongly consider because you can potentially get your video ranked in Google and YouTube.

 

3. Get More Video Views From Online Communities
Share your video liberally on online communities. This will hook your video up with the type of quality, high-retention views that YouTube likes to see.

 

4. Encourage Subscribing and Liking
Subscribing and liking are two of the most important user experience signals that YouTube uses.
At the end of your video, give people a strong call to action that encourages them to subscribe.

 

5. Create Keyword-Rich Playlists
A keyword-rich playlist gives YouTube deeper information about your video's topic. And like we saw with your description, more text-based content=more views.
Once you have 10 videos in your YouTube channel, organize them into tightly themed playlists..."

 

Read full original article:
http://searchenginewatch.com/article/2340726/5-Advanced-YouTube-SEO-Tactics-to-Drive-More-Traffic-to-Your-Videos-Website

 

Infographic credit (posted in the article): TAG SEO http://www.tagseoblog.com/images2/youtube-video-seo-ranking-factors-infographic.jpg


Via Giuseppe Mauriello
more...
Sirius Digital Marketing's curator insight, April 30, 12:08 PM

"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 
Mario Espinoza García's curator insight, April 30, 5:13 PM

Interesting

WebMarketingStore's comment, May 31, 5:16 AM
Really quite helpful. Like your tip about seeing if other videos ranks for my keyword.
Scooped by Sandrine CI
Scoop.it!

E-mailing : la chute des taux d'ouverture et de clics stoppée

E-mailing : la chute des taux d'ouverture et de clics stoppée | Les techniques du e-marketeur | Scoop.it

Les taux d'ouverture des e-mails ponctuels (promotions, événements, lancement d'une offre...) et des newsletters récurrentes (quotidiennes, hebdomadaires, mensuelles) sont globalement stables depuis 2011 et se situent autour de 27%.

En revanche, les taux de clics et de réactivité sont bien meilleurs pour les newsletters récurrentes : ils atteignent respectivement 5% et 42,6%. Le spécialiste CRM et e-mail y voit deux raisons principales : ces newsletters créent un rendez-vous régulier et elles apportent des informations et contenus précis qui intéressent le destinataire qui a décidé de s'y abonner.

more...
No comment yet.
Scooped by Sandrine CI
Scoop.it!

Quelle est la durée idéale d'une vidéo en ligne? - actualites

Quelle est la durée idéale d'une vidéo en ligne? - actualites | Les techniques du e-marketeur | Scoop.it

Pour ceux qui se posent la question:

La durée idéale d'une vidéo YouTube est de 3 à 3,5 minutes.

Sandrine CI's insight:

Ajout intéressant 

more...
No comment yet.
Scooped by Sandrine CI
Scoop.it!

A Comprehensive Study of Content and Brand Visibility on Google+

A Comprehensive Study of Content and Brand Visibility on Google+ | Les techniques du e-marketeur | Scoop.it
A detailed analysis of Google+ platform with case studies, actionable tips, statistics and a visual guide to little-known features.
more...
No comment yet.
Rescooped by Sandrine CI from visualizing social media
Scoop.it!

The Art of Creating Perfect Social Media Posts - infographic

The Art of Creating Perfect Social Media Posts - infographic | Les techniques du e-marketeur | Scoop.it

Each social media operates a bit differently, and each brand's followers have their own preferences and moods.

The fact is that, there is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the perfect social content.

Use this infographic to find tips on how to craft perfects posts for GooglePlus, YouTube, Blog, Tumblr, Vine, Twitter and Facebook.


Via Lauren Moss
more...
rahul shah's curator insight, April 19, 2:29 AM

http://property.regrob.com/runwal-my-desire-pre-launch-project-in-dombivali-thane/

Mark Trinidad's curator insight, April 21, 7:57 PM

this is great....

Heena Ali's curator insight, April 21, 11:18 PM

Wonderfully explains all the tech language of diff social media sites, and how to attract the most attention!

 

Rescooped by Sandrine CI from visualizing social media
Scoop.it!

6 Best Practices of Responsive Web Design [Infographic]

6 Best Practices of Responsive Web Design [Infographic] | Les techniques du e-marketeur | Scoop.it

Responsive design for a website is often used in the context of mobile users.

Given the fact that more and more users are using mobile devices such as their smartphones and tablets to access the web, both for browsing and otherwise, it is extremely important that website designs become responsive towards all devices and screen sizes.


Find more advantages, benefits and best practices of responsive design at the infographic and article link.


Via Lauren Moss
more...
Massimo Petrucci's curator insight, April 22, 4:27 AM

Interessante infografica che mostra le dimensioni ideali degli oggetti web e delle immagini quando si progetta un template resposive.

Mr Tozzo's curator insight, April 23, 5:42 AM
6 Best Practices of Responsive Web Design [Infographic]
Pallab Kakoti's curator insight, April 24, 4:56 AM

Responsive designs are the window into the future of web portability to drive higher per user engagement by embedding the concept of Probability Scores. An aggregate of Content Scores & Engagement Scores are debated prior to finalizing which sections gets a higher Probability Score that will eventually determine content position in the responsive design layout. Probability Scores aims at achieving better per user click through rate owing to its full width auto adaptive content display interface that adjust the landing page  content based on the device.

 

Earlier websites used to feed different URLs for different devices. For example m.sitename.com or mobile.sitename.com indicated that the URL is for mobile or smart devices. But now things have changed thanks for responsive design attributes that determines the device that is trying to access the site URL before optimizing the content layout to adjust automatically with the device interface. This way the same URL is serving any device that is trying to access the website which again is compliance for search engine algorithm.

 

Responsive design has the advantage to every inch of the device or browser interface to maximize the user’s engagement intent possibility. Compelling visual storytelling theme powered by catchy headlines or titles richly feed with an interesting content copy furthermore elevates user interest to engage. This nature in elevating intent & urge to get involved have statistically indicated the favourability of lead generation & conversion rates from responsive designs.

 

Mobile devices will overtake PC user worldwide citing encouraging statistics to enthuse responsive design for websites, emails & landing pages. Responsive design layouts devised with #ProbabilityScores are based on the overall marketing objectives & branding goals. An implosive content marketing strategy with a creative team of visual storytellers delivers inspiring results and therefore the greater goodness is in the adoption of Responsive Site Design.

 

#ProbabilityScores <> #ContentScores <> #ContentEngagement

Visit the blogs4bytes Responsive Content Design HomepageCheck out the Responsive Content Scores for the blogs4bytes Homepage

 

http://sonicrituals.brinkster.net/ps/probabilityscores.png

 

Responsive Design, Parallax Campaigns, Hashtag Marketing, SEO & SMO all blend into one to serve a hot cup of result driven digital marketing performance with #blogs4bytes // Follow the conversation.

Scooped by Sandrine CI
Scoop.it!

Commerce connecté : les tendances 2014

Commerce connecté : les tendances 2014 | Les techniques du e-marketeur | Scoop.it
Croissance des achats sur tablettes, stagnation de l'effet showrooming, influence des réseaux sociaux dans l'acte d'achat... Une étude DigitasLBI passe au crible les tendances 2014 du commerce connecté.
more...
No comment yet.
Scooped by Sandrine CI
Scoop.it!

17 Useful Htaccess Tricks and Tips

17 Useful Htaccess Tricks and Tips | Les techniques du e-marketeur | Scoop.it
I have collected 17 htaccess methods in this article which I have used or tested it before, and I think some of them are essential tricks and tips to protect your webserver against malicious attacks and other would able to perform simple tasks efficiently such as redirection and web server optimization.
more...
No comment yet.
Scooped by Sandrine CI
Scoop.it!

Les titres anglais qui apporteront du trafic

Les titres anglais qui apporteront du trafic | Les techniques du e-marketeur | Scoop.it
Let’s move beyond those common headline formulas you see over and over, and add some new blood to your attention-grabbing arsenal.
more...
No comment yet.
Scooped by Sandrine CI
Scoop.it!

Initiation au linkbuilding

Creating your link building strategy
Before building any links to a website it is important to ask yourself a few questions like:

What kind of links do you need?Do you need nofollow and branded links?Do you have a wide enough range of anchor text and landing pages?

Sadly every strategy is different and people can’t answer these questions for you but hopefully you can use the following information to help answer the questions.

 

more...
No comment yet.
Scooped by Sandrine CI
Scoop.it!

The perfect landing page

The perfect landing page | Les techniques du e-marketeur | Scoop.it

STEP 1 - Use a Separate Landing Page for each Inbound Traffic Source

STEP 2 - A/B Test Your Landing Pages

STEP 3 - Match Your Landing Page Message to the Upstream Ad

STEP 4 - Context of Use

STEP 5 - Use Videos to Increase Engagement & Conversions

STEP 6 - Use Directional Cues to Lead the Way

STEP 7 - Find the Optimal Balance of Data vs. Conversion Rate

STEP 8 - Be Honest About Your Writing & Edit Ruthlessly

STEP 9 - Make it Easy to Share

more...
No comment yet.
Scooped by Sandrine CI
Scoop.it!

6 Turnkey Tools for Content Distribution

6 Turnkey Tools for Content Distribution | Les techniques du e-marketeur | Scoop.it
It’s never been easier to become a publisher, but being a publisher ain’t easy. Today, the scarce resource in the publishing world is not infrastructure; it’s audience. To compe...
more...
No comment yet.
Rescooped by Sandrine CI from visualizing social media
Scoop.it!

6 Best Practices of Responsive Web Design [Infographic]

6 Best Practices of Responsive Web Design [Infographic] | Les techniques du e-marketeur | Scoop.it

Responsive design for a website is often used in the context of mobile users.

Given the fact that more and more users are using mobile devices such as their smartphones and tablets to access the web, both for browsing and otherwise, it is extremely important that website designs become responsive towards all devices and screen sizes.


Find more advantages, benefits and best practices of responsive design at the infographic and article link.


Via Lauren Moss
more...
Massimo Petrucci's curator insight, April 22, 4:27 AM

Interessante infografica che mostra le dimensioni ideali degli oggetti web e delle immagini quando si progetta un template resposive.

Mr Tozzo's curator insight, April 23, 5:42 AM
6 Best Practices of Responsive Web Design [Infographic]
Pallab Kakoti's curator insight, April 24, 4:56 AM

Responsive designs are the window into the future of web portability to drive higher per user engagement by embedding the concept of Probability Scores. An aggregate of Content Scores & Engagement Scores are debated prior to finalizing which sections gets a higher Probability Score that will eventually determine content position in the responsive design layout. Probability Scores aims at achieving better per user click through rate owing to its full width auto adaptive content display interface that adjust the landing page  content based on the device.

 

Earlier websites used to feed different URLs for different devices. For example m.sitename.com or mobile.sitename.com indicated that the URL is for mobile or smart devices. But now things have changed thanks for responsive design attributes that determines the device that is trying to access the site URL before optimizing the content layout to adjust automatically with the device interface. This way the same URL is serving any device that is trying to access the website which again is compliance for search engine algorithm.

 

Responsive design has the advantage to every inch of the device or browser interface to maximize the user’s engagement intent possibility. Compelling visual storytelling theme powered by catchy headlines or titles richly feed with an interesting content copy furthermore elevates user interest to engage. This nature in elevating intent & urge to get involved have statistically indicated the favourability of lead generation & conversion rates from responsive designs.

 

Mobile devices will overtake PC user worldwide citing encouraging statistics to enthuse responsive design for websites, emails & landing pages. Responsive design layouts devised with #ProbabilityScores are based on the overall marketing objectives & branding goals. An implosive content marketing strategy with a creative team of visual storytellers delivers inspiring results and therefore the greater goodness is in the adoption of Responsive Site Design.

 

#ProbabilityScores <> #ContentScores <> #ContentEngagement

Visit the blogs4bytes Responsive Content Design HomepageCheck out the Responsive Content Scores for the blogs4bytes Homepage

 

http://sonicrituals.brinkster.net/ps/probabilityscores.png

 

Responsive Design, Parallax Campaigns, Hashtag Marketing, SEO & SMO all blend into one to serve a hot cup of result driven digital marketing performance with #blogs4bytes // Follow the conversation.

Scooped by Sandrine CI
Scoop.it!

Taux d’ouverture emailing : Calcul, exemples et 4 bonnes pratiques -

Taux d’ouverture emailing : Calcul, exemples et 4 bonnes pratiques - | Les techniques du e-marketeur | Scoop.it
Rien ne sert d’envoyer des emails s’ils ne seront pas ouverts ! Aujourd’hui, les outils d’emailing vous permettent de connaître le taux d’ouverture de vos
Sandrine CI's insight:

Cet article nous donne une idée des taux d'ouverture moyen selon les moyens d'envoi utilisés.

more...
No comment yet.
Scooped by Sandrine CI
Scoop.it!

Créer un lien vers un endroit précis dans une page

Sandrine CI's insight:

Pour créer un lien vers un endroit précis de la page, il est nécessaire de nommé une balise ( <h1> <div> <li> etc... ) grâce à l'attribut id et de faire pointer un lien vers elle en utilisant une ancre <a>.

On va prendre pour exemple que vous venez de constituer un lexique avec plusieurs mots et définitions. Pour faciliter l'accès à chaque mot sans que le visiteur n'est à descendre toutes la page, vous souhaitez faire un index alphabétique en haut de celle-ci et lorsque l'on clique sur une lettre, arriver directement à l'endroit ou ce trouve celle ci.

more...
No comment yet.
Rescooped by Sandrine CI from visualizing social media
Scoop.it!

Complete List of Google’s 200 Ranking Factors for Search Engine

Complete List of Google’s 200 Ranking Factors for Search Engine | Les techniques du e-marketeur | Scoop.it

Search Engine Ranking Factors infographic list: SEO, SMO, PPC, SEM tips for better rankings


Via Lauren Moss
more...
Joan Puighermanal Oller's curator insight, April 3, 4:28 AM

Un excelent resum de SEO.

Bart van Maanen's curator insight, April 7, 2:50 PM

Dit is zo'n waslijst dat je snel begrijpt dat optimaliseren voor zoekmachines een vak is geworden. ;-) 

Inside Market Strategy's curator insight, April 15, 8:52 PM

Must read if you're staring a website and want to rank well in Google.


Inside Market Strategy - Legal Marketing Consultants


#lawyermarkeing #lawfirmmarketing #SEO #lawyers

Rescooped by Sandrine CI from visualizing social media
Scoop.it!

The Secrets to Writing an Attention-Grabbing Blog Post [Infographic]

The Secrets to Writing an Attention-Grabbing Blog Post [Infographic] | Les techniques du e-marketeur | Scoop.it

Do you know what elements go into a great blog post? Get the inside scoop here.


Via Lauren Moss
more...
Nine0Media's curator insight, April 16, 11:55 AM

#Wordpress #Nine0Media

Susan Kay Daniels's curator insight, July 18, 7:09 PM

This infographic gives us invaluable and extensive information to make our blog posts stand out and be noticed. A lot of work went into this - just check out the sources!

Warmly,

Susan

ManufacturingStories's curator insight, August 15, 2:28 PM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Scooped by Sandrine CI
Scoop.it!

La « Social Media Toolbox » du Community Manager

La « Social Media Toolbox » du Community Manager | Les techniques du e-marketeur | Scoop.it
Social Média Toolbox V2. Outils pour community manager sous la forme de tableaux comparatifs
Sandrine CI's insight:

Un article qui m'a beaucoup aidé au début.

more...
No comment yet.
Scooped by Sandrine CI
Scoop.it!

You’re a little company, now act like one by

You’re a little company, now act like one by | Les techniques du e-marketeur | Scoop.it

Put yourself in the shoes of that Early Adopter. Does she want to see useless garbage phrases or does she want to hear about how you totally understand her pain? Should you come off as a big, established, safe company or as a cool, passionate, small team who wants to make a difference? Should you hide behind “Contact Us” forms or display your phone number and Twitter account on your home page? Should you promote features and benefits you don’t really have implemented yet or should you promote your forums, blog, and weekly all-customer virtual meeting where everyone chimes in with feedback?

Be human. Stop hiding. Be yourself.

Sandrine CI's insight:

Effectivement, les petites entreprises ne se présentent jamais comme telles mais plutôt comme des leaders d'industrie. (en auto-proclamation bien-sûr). 

more...
No comment yet.
Scooped by Sandrine CI
Scoop.it!

30 SEO Problems & the Tools to Solve Them (Part 2 of 2)

Last November, I authored a popular post on SEOmoz detailing 15 SEO Problems and the Tools to Solve Them. It focused on a number of free tools and SEOmoz PRO tools. Today, I'm finishing up that project with a stab at another set of thorny issues that continually confound SEOs and how some new ...
more...
No comment yet.
Scooped by Sandrine CI
Scoop.it!

Launching a New Website: 18 Steps to Successful Metrics & Marketing

The process of launching a new website is, for many entrepreneurs, bloggers and business owners, an uncertain and scary prospect. This is often due to both unanswered questions and incomplete knowledge of which questions to ask. In this post, I'll give my best recommendations for launching a new site...
Sandrine CI's insight:

Clair, concis et assez exhaustif.

more...
No comment yet.
Scooped by Sandrine CI
Scoop.it!

Wordpress 3.9: récapitulatif des nouveautés

Wordpress 3.9: récapitulatif des nouveautés | Les techniques du e-marketeur | Scoop.it
WordPress 3.9 était fortement attendu et le voilà dans les bacs ! Après trois versions bêta, dont la première était disponible au courant du mois de mars 2
more...
No comment yet.