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5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website

5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website | Les techniques du e-marketeur | Scoop.it

Excerpt from the article by Brian Dean and published on Search Engine Watch:
"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 

1. Write Super-Long Video Descriptions
The more YouTube knows about your video, the more confidently it can rank it for your target keyword.
But more importantly, YouTube uses keywords in the description to rank you for super-long tail keywords.
Make sure your video descriptions are at least 200 words.

 

2. Optimize Around "Video Keywords"
Before deciding on a keyword for your video, check to see if there are video results on the first page. If so, that's a keyword you should strongly consider because you can potentially get your video ranked in Google and YouTube.

 

3. Get More Video Views From Online Communities
Share your video liberally on online communities. This will hook your video up with the type of quality, high-retention views that YouTube likes to see.

 

4. Encourage Subscribing and Liking
Subscribing and liking are two of the most important user experience signals that YouTube uses.
At the end of your video, give people a strong call to action that encourages them to subscribe.

 

5. Create Keyword-Rich Playlists
A keyword-rich playlist gives YouTube deeper information about your video's topic. And like we saw with your description, more text-based content=more views.
Once you have 10 videos in your YouTube channel, organize them into tightly themed playlists..."

 

Read full original article:
http://searchenginewatch.com/article/2340726/5-Advanced-YouTube-SEO-Tactics-to-Drive-More-Traffic-to-Your-Videos-Website

 

Infographic credit (posted in the article): TAG SEO http://www.tagseoblog.com/images2/youtube-video-seo-ranking-factors-infographic.jpg


Via Giuseppe Mauriello
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Sirius Digital Marketing's curator insight, April 30, 9:08 AM

"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 
Mario Espinoza García's curator insight, April 30, 2:13 PM

Interesting

WebMarketingStore's comment, May 31, 2:16 AM
Really quite helpful. Like your tip about seeing if other videos ranks for my keyword.
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71 astuces Adwords à suivre pour vos campagnes SEA

71 astuces Adwords à suivre pour vos campagnes SEA | Les techniques du e-marketeur | Scoop.it
Pour vous accompagner dans la mise en place de votre campagne Adwords, l'agence ADMAKER a réalisé pour vous cette infographie qui vous délivre quelques trucs et astuces.
Sandrine CI's insight:

Infographie intéressante car ce sont des points très concrets et illustrés par de nombreux exemples.

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Les 37 meilleurs blogs marketing

Les 37 meilleurs blogs marketing | Les techniques du e-marketeur | Scoop.it
Les 37 meilleurs blogs marketing : quels sont les meilleurs blogs pour trouver des tutoriels et informations marketing de qualité ?
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9 outils que tout Inbound Marketeur devrait connaître - Ludis Media

9 outils que tout Inbound Marketeur devrait connaître - Ludis Media | Les techniques du e-marketeur | Scoop.it
les performances du marketing en ligne est fortement liée à la technologie utilisée. Voici 9 outils que tout Inbound Marketeur devrait connaître
Sandrine CI's insight:

Tout à fait d'accord avec ce speech. Tout est une question d'outils.

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5 applications à connaître pour votre stratégie de contenus visuels

5 applications à connaître pour votre stratégie de contenus visuels | Les techniques du e-marketeur | Scoop.it
En moyenne, un internaute a une durée d'attention de 8 secondes. Donc, vous avez plus de chance de faire passer votre message à un poisson rouge (qui a une durée d’attention en moyenne de 9 secon
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100 Most Creative People 2014

100 Most Creative People 2014 | Les techniques du e-marketeur | Scoop.it
Articles about 100 Most Creative People 2014
Sandrine CI's insight:

Une bonne source d'inspiration.

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A Scientific Guide to Hashtags: How Many, Which Ones, and Where

A Scientific Guide to Hashtags: How Many, Which Ones, and Where | Les techniques du e-marketeur | Scoop.it

Have you ever found yourself explaining hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few years as social media has taken off.

 

Hashtags are a huge part of this evolution...


Via Jaana Nyström
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Jaana Nyström's curator insight, May 11, 11:03 PM

Advice: Use 3 hashtags where possible. Generic, topic-related and your own unique hashtag.

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L'abécédaire indispensable pour débuter dans l'emailing

L'abécédaire indispensable pour débuter dans l'emailing | Les techniques du e-marketeur | Scoop.it
L'email est le moyen de communication préféré des consommateurs. Ce slideshare répertorie le vocabulaire indispensable pour vos campagnes d'emailing.
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Le Guide des start-ups high-tech:12 outils (gratuits et payants) pour mesurer l'audience d'un site Internet

Le Guide des start-ups high-tech:12 outils (gratuits et payants) pour mesurer l'audience d'un site Internet | Les techniques du e-marketeur | Scoop.it
Comparer gratuitement l'audience d'un site Internet à celle de ses concurrents, c'est possible ! Voici 12 outils de mesure d'audience Internet (gratuits et payants) à connaître. Extrait #12 du Guide des start-ups High-Tech en France d'Olivier Ezratty.
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7 Questions to Ask When Planning an Earned Media Strategy

7 Questions to Ask When Planning an Earned Media Strategy | Les techniques du e-marketeur | Scoop.it
Looking to plan an earned media strategy? Here are 7 essential questions that you need to answer.
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5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website

5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website | Les techniques du e-marketeur | Scoop.it

Excerpt from the article by Brian Dean and published on Search Engine Watch:
"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 

1. Write Super-Long Video Descriptions
The more YouTube knows about your video, the more confidently it can rank it for your target keyword.
But more importantly, YouTube uses keywords in the description to rank you for super-long tail keywords.
Make sure your video descriptions are at least 200 words.

 

2. Optimize Around "Video Keywords"
Before deciding on a keyword for your video, check to see if there are video results on the first page. If so, that's a keyword you should strongly consider because you can potentially get your video ranked in Google and YouTube.

 

3. Get More Video Views From Online Communities
Share your video liberally on online communities. This will hook your video up with the type of quality, high-retention views that YouTube likes to see.

 

4. Encourage Subscribing and Liking
Subscribing and liking are two of the most important user experience signals that YouTube uses.
At the end of your video, give people a strong call to action that encourages them to subscribe.

 

5. Create Keyword-Rich Playlists
A keyword-rich playlist gives YouTube deeper information about your video's topic. And like we saw with your description, more text-based content=more views.
Once you have 10 videos in your YouTube channel, organize them into tightly themed playlists..."

 

Read full original article:
http://searchenginewatch.com/article/2340726/5-Advanced-YouTube-SEO-Tactics-to-Drive-More-Traffic-to-Your-Videos-Website

 

Infographic credit (posted in the article): TAG SEO http://www.tagseoblog.com/images2/youtube-video-seo-ranking-factors-infographic.jpg


Via Giuseppe Mauriello
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Sirius Digital Marketing's curator insight, April 30, 9:08 AM

"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 
Mario Espinoza García's curator insight, April 30, 2:13 PM

Interesting

WebMarketingStore's comment, May 31, 2:16 AM
Really quite helpful. Like your tip about seeing if other videos ranks for my keyword.
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E-mailing : la chute des taux d'ouverture et de clics stoppée

E-mailing : la chute des taux d'ouverture et de clics stoppée | Les techniques du e-marketeur | Scoop.it

Les taux d'ouverture des e-mails ponctuels (promotions, événements, lancement d'une offre...) et des newsletters récurrentes (quotidiennes, hebdomadaires, mensuelles) sont globalement stables depuis 2011 et se situent autour de 27%.

En revanche, les taux de clics et de réactivité sont bien meilleurs pour les newsletters récurrentes : ils atteignent respectivement 5% et 42,6%. Le spécialiste CRM et e-mail y voit deux raisons principales : ces newsletters créent un rendez-vous régulier et elles apportent des informations et contenus précis qui intéressent le destinataire qui a décidé de s'y abonner.

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Quelle est la durée idéale d'une vidéo en ligne? - actualites

Quelle est la durée idéale d'une vidéo en ligne? - actualites | Les techniques du e-marketeur | Scoop.it

Pour ceux qui se posent la question:

La durée idéale d'une vidéo YouTube est de 3 à 3,5 minutes.

Sandrine CI's insight:

Ajout intéressant 

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A Comprehensive Study of Content and Brand Visibility on Google+

A Comprehensive Study of Content and Brand Visibility on Google+ | Les techniques du e-marketeur | Scoop.it
A detailed analysis of Google+ platform with case studies, actionable tips, statistics and a visual guide to little-known features.
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Liste des sociétés rachetées par Google : date, montant, détails

Liste des sociétés rachetées par Google : date, montant, détails | Les techniques du e-marketeur | Scoop.it
Retrouvez ici en français une liste des sociétés ou brevets rachetés par Google, avec la date, un descriptif et un lien pour en savoir plus.
Sandrine CI's insight:

Près de 138 entreprises rachetées!

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12 outils et méthodes pour veiller sur les forums - CaddE-Réputation

Les forums (ou les fora pour être plus exact) ne sont pas à proprement parlé « 2.0 ». Ils existaient bien avant certains néologismes, et sont encore aujourd'hui des lieux de discussions et d'échanges privilégiés, donc à prendre en compte dans une veille...
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32 Responsive Email Templates for Your Small Business

32 Responsive Email Templates for Your Small Business | Les techniques du e-marketeur | Scoop.it
Businesses need to design their emails and newsletters for all devices. These responsive email templates can help.
Sandrine CI's insight:

De nombreux liens vers des templates d'emailing. Idéal pour des novices en codes.

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9 outils que tout Inbound Marketeur devrait connaître - Ludis Media

9 outils que tout Inbound Marketeur devrait connaître - Ludis Media | Les techniques du e-marketeur | Scoop.it
les performances du marketing en ligne est fortement liée à la technologie utilisée. Voici 9 outils que tout Inbound Marketeur devrait connaître
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INFOGRAPHIC: Optimizing Images for Facebook News Feed

INFOGRAPHIC:  Optimizing Images for Facebook News Feed | Les techniques du e-marketeur | Scoop.it

Since 99% of Facebook user impressions occur on the News Feed,  pages’ images should be News Feed-optimized.

Find more tips at the link.


Via Lauren Moss
Sandrine CI's insight:

Taille idéale des images pour la nouvelle timeline. Enfin l'Information est disponible!

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Florian Eisele's curator insight, May 19, 8:51 AM

super helpful, hands-on advice on how to 'news feed-optimize' images for Facebook 

Arnaud d'Haen's curator insight, May 22, 1:22 AM

#inspiring

Susan Kay Daniels's curator insight, July 18, 4:06 PM

This is NICE! Use this to get your Facebook page up to snuff. Great infographic.

Warmly,

Susan

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Quelle application Facebook choisir pour un jeu-concours sur votre page ?

Quelle application Facebook choisir pour un jeu-concours sur votre page ? | Les techniques du e-marketeur | Scoop.it
Vous y êtes ! Vous êtes sur le point de lancer votre première application sur votre page Facebook. Bravo !

Votre graphiste est prêt, les lots
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Social Media Demographics: Who Uses What Platforms?

Social Media Demographics: Who Uses What Platforms? | Les techniques du e-marketeur | Scoop.it

A massive survey of over 1,800 internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more.

All data derived from the Pew Research Center.


Via Lauren Moss
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2DiFore Marketing Solutions's curator insight, May 5, 4:34 AM

It's Cinco de Mayo! Do you know who your users are and why they engage with you?

Lea Vainshtein's curator insight, May 6, 12:16 PM

טבלאות מסכמות את התפלגות משתמשי רשתות חברתיות

המסכנה: אם את עד גיל 30, ממוצא דרום אמריקאי, עירונית, בעלת השכלה 

מאיזשהו קולג' ומשתכרת נמוך 

אז את הצרכנית העיקרית של פייסבוק חחח

 

 

Kim Bradley's curator insight, May 10, 8:49 PM

Great facts on social media trends and usage amongst various demographics.  Social media is trending across all groups!

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6 Turnkey Tools for Content Distribution

6 Turnkey Tools for Content Distribution | Les techniques du e-marketeur | Scoop.it
It’s never been easier to become a publisher, but being a publisher ain’t easy. Today, the scarce resource in the publishing world is not infrastructure; it’s audience. To compe...
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6 Best Practices of Responsive Web Design [Infographic]

6 Best Practices of Responsive Web Design [Infographic] | Les techniques du e-marketeur | Scoop.it

Responsive design for a website is often used in the context of mobile users.

Given the fact that more and more users are using mobile devices such as their smartphones and tablets to access the web, both for browsing and otherwise, it is extremely important that website designs become responsive towards all devices and screen sizes.


Find more advantages, benefits and best practices of responsive design at the infographic and article link.


Via Lauren Moss
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Massimo Petrucci's curator insight, April 22, 1:27 AM

Interessante infografica che mostra le dimensioni ideali degli oggetti web e delle immagini quando si progetta un template resposive.

Mr Tozzo's curator insight, April 23, 2:42 AM
6 Best Practices of Responsive Web Design [Infographic]
Pallab Kakoti's curator insight, April 24, 1:56 AM

Responsive designs are the window into the future of web portability to drive higher per user engagement by embedding the concept of Probability Scores. An aggregate of Content Scores & Engagement Scores are debated prior to finalizing which sections gets a higher Probability Score that will eventually determine content position in the responsive design layout. Probability Scores aims at achieving better per user click through rate owing to its full width auto adaptive content display interface that adjust the landing page  content based on the device.

 

Earlier websites used to feed different URLs for different devices. For example m.sitename.com or mobile.sitename.com indicated that the URL is for mobile or smart devices. But now things have changed thanks for responsive design attributes that determines the device that is trying to access the site URL before optimizing the content layout to adjust automatically with the device interface. This way the same URL is serving any device that is trying to access the website which again is compliance for search engine algorithm.

 

Responsive design has the advantage to every inch of the device or browser interface to maximize the user’s engagement intent possibility. Compelling visual storytelling theme powered by catchy headlines or titles richly feed with an interesting content copy furthermore elevates user interest to engage. This nature in elevating intent & urge to get involved have statistically indicated the favourability of lead generation & conversion rates from responsive designs.

 

Mobile devices will overtake PC user worldwide citing encouraging statistics to enthuse responsive design for websites, emails & landing pages. Responsive design layouts devised with #ProbabilityScores are based on the overall marketing objectives & branding goals. An implosive content marketing strategy with a creative team of visual storytellers delivers inspiring results and therefore the greater goodness is in the adoption of Responsive Site Design.

 

#ProbabilityScores <> #ContentScores <> #ContentEngagement

Visit the blogs4bytes Responsive Content Design HomepageCheck out the Responsive Content Scores for the blogs4bytes Homepage

 

http://sonicrituals.brinkster.net/ps/probabilityscores.png

 

Responsive Design, Parallax Campaigns, Hashtag Marketing, SEO & SMO all blend into one to serve a hot cup of result driven digital marketing performance with #blogs4bytes // Follow the conversation.

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Liste des réseaux sociaux de niche

Liste des réseaux sociaux de niche | Les techniques du e-marketeur | Scoop.it
Sandrine CI's insight:

Bon à savoir.

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Taux d’ouverture emailing : Calcul, exemples et 4 bonnes pratiques -

Taux d’ouverture emailing : Calcul, exemples et 4 bonnes pratiques - | Les techniques du e-marketeur | Scoop.it
Rien ne sert d’envoyer des emails s’ils ne seront pas ouverts ! Aujourd’hui, les outils d’emailing vous permettent de connaître le taux d’ouverture de vos
Sandrine CI's insight:

Cet article nous donne une idée des taux d'ouverture moyen selon les moyens d'envoi utilisés.

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Créer un lien vers un endroit précis dans une page

Sandrine CI's insight:

Pour créer un lien vers un endroit précis de la page, il est nécessaire de nommé une balise ( <h1> <div> <li> etc... ) grâce à l'attribut id et de faire pointer un lien vers elle en utilisant une ancre <a>.

On va prendre pour exemple que vous venez de constituer un lexique avec plusieurs mots et définitions. Pour faciliter l'accès à chaque mot sans que le visiteur n'est à descendre toutes la page, vous souhaitez faire un index alphabétique en haut de celle-ci et lorsque l'on clique sur une lettre, arriver directement à l'endroit ou ce trouve celle ci.

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