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The Towerlight » Political activism in an age of social media

The Towerlight » Political activism in an age of social media | Les réseaux sociaux et les hommes politiques | Scoop.it
Political activism in an age of social media. 2 September 2012 By Jonathan Munshaw, News Editor ... Hubbard said that the movement uses social networks to share the events of grassroots protests. When she visited Los Angeles this summer ...

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Never Mind Social Media. This Was The Obama Campaign's Real Secret Weapon | Commentary and analysis from Simon Dumenco - Advertising Age

Never Mind Social Media. This Was The Obama Campaign's Real Secret Weapon | Commentary and analysis from Simon Dumenco - Advertising Age | Les réseaux sociaux et les hommes politiques | Scoop.it
to commemorate the winning team's deeply annoying and devilishly effective email marketing strategy, i present to you a short list of some of my favorite obama-biden campaign email subject lines -- with a twist.

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The Tweeter-in-chief: Obama Banking on Social Media to Help Lead to 2012 Win

The Tweeter-in-chief: Obama Banking on Social Media to Help Lead to 2012 Win | Les réseaux sociaux et les hommes politiques | Scoop.it

President Obama's 2008 campaign changed the way politicians use technology to engage with voters, and this time around Obama will be taking a hands-on role (The Tweeter-in-chief: Obama Banking on Social Media to Help Lead to 2012 Win...


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Mitt Romney is influencing more voters via social media than Obama | The Wall Blog

Mitt Romney is influencing more voters via social media than Obama | The Wall Blog | Les réseaux sociaux et les hommes politiques | Scoop.it
Interesting slice of research here from media agency MindShare that claims despite his reputation as a pioneer of social media campaigning, which we covered...

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IDG Connect – Dan Swinhoe (US)- #Romney vs. #Obama & Big Bird: Social Media in the US Elections

IDG Connect – Dan Swinhoe (US)- #Romney vs. #Obama & Big Bird: Social Media in the US Elections | Les réseaux sociaux et les hommes politiques | Scoop.it

 

 2008 wasn't all that long ago, but in the world of social media an age has passed since then. Widely seen as the first social media election, it was the first time politicians had used the likes of Twitter and Facebook to really communicate with their audience.

 

It helped get younger people engaged with politics, and it's a safe bet that Obama's win that year was helped by his campaign's activity across the Internet. But this is 2012, and social media is more central to politics and life in general than last time, and Obama won't be getting the lion's share of the internet's voice.

 

Today, every political event creates a social media firestorm and everything said or done reverberates online. The first of this year's presidential debates became the "most tweeted about event in US political history," according to Twitter; and millions more tweets and posts will be generated by the subject both before and after the results are in.


Back in 2008, Obama was followed by 100,000 of Twitter's 1 million users, while his rival John McCain managed just 4,000. BO outnumbered McCain's Facebook supporters three-fold - 2.3 million to 600,000. Fast-forward to today, and the President boasts almost 30 million FB supporters and 20 million Twitter followers, while challenger Mitt Romney has 8 ½ million and just over 1 million respectively. Obama Tweets far more (around 14 times a day) than Romney (around 1 per day), but very few are actually signed ‘BO', the sign that the President has actually Tweeted personally. While Romney's online presence is dwarfed by Obama, he has been making rapid gains since becoming the Republican front runner.


In 2008, sites like SocialBakers didn't exist, and real-time barometers that tracked mentions were unheard of. But today they are essential tools for tracking sentiment and general effectiveness of everything the candidates do. By most accounts, things seem very even, although Romney is attracting an average of 100,000 more likes on his posts a day and seems to be getting better engagement than the President. The value politicians are attributing to social media was highlighted by BO's recent Facebook push after his performance in the debates, which resulted in a million extra likes in a single day.

 

It's not just the internet stats that matter though. It's also a question of culture. Generation Y spend more time on the internet, communicate more across it, and generally hold more stock in it than their older counterparts. The likes of the now-iconic "Hope" poster became popular thanks to social media, so it's no surprise the internet widely approved of BO's Ask Me Anything session on Reddit, and showed the Democrat leader knows how to keep in touch with the young and tech savvy.


On the other hand, Romney's declaration that he would cut the funding of PBS caused the kind of viral response social media managers would die for - it's just a shame that it was all against him. As a generation who invest so much in pop culture, Big Bird has become a sort of internet rallying point against Romney. Twitter parodies and memes may sound like harmless fun, but it is a good indicator of popularity and clearly something that Mitt is lacking with the younger end of the populace, which could harm his election chances. It's no coincidence that major political players on the left, such as Obama and both Bill & Hilary Clinton, get favourable treatment online while Romney is portrayed as rich and un-relatable.

 

The humble mobile phone still has a part to play in the elections. Both sides are now taking donations via text, while studies show half of 18-24 year olds have discussed politics and the upcoming elections through text messaging. The smartphone boom since the last election means social media plays a bigger role, as do apps and mobile ads. According to Localytics, Democrats prefer the iPhone while Republicans favour Android. Mobile voter registration is now offered in 13 states and has seen hundreds of thousands added to the electoral roll and personally, I feel phone or online voting should be enabled, albeit with strict measures in place. With voter turnout growing ever lower, it may be an effective way of increasing the voter base.


Despite the talk of followers, likes and engagement, the young vote less than the old, and the old use the internet less than the young. So there's no guarantee sentiment will be converted into votes. How effectively the sentiment of the internet has really been channelled will be revealed at the polls.

 


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Social Media Election 2012: Obama vs. Romney

Social Media Election 2012: Obama vs. Romney | Les réseaux sociaux et les hommes politiques | Scoop.it

Take a look at how the Obama and Romney social media campaigns measured up this summer.


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Social-Media Insights Inspired By Barack Obama, America's First Truly Social ... - Fast Company

Social-Media Insights Inspired By Barack Obama, America's First Truly Social ... - Fast Company | Les réseaux sociaux et les hommes politiques | Scoop.it
Fast CompanySocial-Media Insights Inspired By Barack Obama, America's First Truly Social ...Fast CompanyPresident Barack Obama and his team have leveraged the political power of social media since the Illinois senator announced his intention to run...

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Obama goes Hollywood on social media - NBCNews.com

Obama goes Hollywood on social media - NBCNews.com | Les réseaux sociaux et les hommes politiques | Scoop.it
NBCNews.comObama goes Hollywood on social mediaNBCNews.committ romney 's 47% remark is still lighting up social media . one week after it went viral. jansing & company just got new numbers from visible measures.

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Social media battle: Obama engages more voters despite aggressive Romney ... - San Francisco Chronicle (blog)

Social media battle: Obama engages more voters despite aggressive Romney ... - San Francisco Chronicle (blog) | Les réseaux sociaux et les hommes politiques | Scoop.it
The Guardian (blog)Social media battle: Obama engages more voters despite aggressive Romney ...San Francisco Chronicle (blog)The loser in the bid for buzz was social media itself.

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Quand Obama nous donne des leçons de social media

Quand Obama nous donne des leçons de social media | Les réseaux sociaux et les hommes politiques | Scoop.it
As we mark President Obama’s second inauguration, business executives should learn from his social media playbook because consumers trust businesses that actively engage on social media platforms. The reality is that President Obama does what 70%...

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Stéphane Robert's curator insight, January 22, 2013 4:10 AM

Heidi Cohen nous démontre que le Président Obama est bien plus expert en marketing sur les medias sociaux que 70% des big bosses du business américain (je ne parle même pas des français).

leçon 1: Soyez transparent

leçon 2: Apprenez l'art de raconter une histoire

leçon 3: Cherchez le vrai engagement sur les plateformes de média sociaux

leçon 4: Montrez vous en tant qu'être humain

leçon 5: Comprenez bien ce que vous pouvez et ce que vous ne pouvez pas dire sur les réseaux sociaux.

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Obama's big social media edge: Will it affect the election? - CNN (blog)

Obama's big social media edge: Will it affect the election? - CNN (blog) | Les réseaux sociaux et les hommes politiques | Scoop.it

Obama's big social media edge: Will it affect the election?CNN (blog)New York (CNN) - If social media were the metric by which elections were won or lost, President Barack Obama would have little to worry about come November.


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Obama vs Romney in Social Media: Who’s Using It Best?

As someone steeped in social media, I've been watching each of the presidential campaigns closely to see how they are using social media well - or not. [Disclosure: I worked on Obama’s (Obama vs Romney in Social Media: Who’s Using It Best?

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iPresident: How Social Media Shaped the Narrative of Barack Obama - Complex.com

iPresident: How Social Media Shaped the Narrative of Barack Obama - Complex.com | Les réseaux sociaux et les hommes politiques | Scoop.it
Complex.com iPresident: How Social Media Shaped the Narrative of Barack Obama Complex.com Obama's embrace of social media—utilizing social networks as a means of encouraging civic engagement—has allowed him to create a conversation, and often times...

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e.politics: online advocacy tools & tactics » Book Excerpt: Innovation ...

One of these firms, Blue State Digital (BSD), played a particularly important role in rebuilding the party's technical infrastructure after John Kerry's devastating defeat. 1 Jascha Franklin-Hodge, Clay Johnson, Joe Rospars, ...

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3 Social Media Lessons Learned from President Obama's Re-Election Web Campaign

3 Social Media Lessons Learned from President Obama's Re-Election Web Campaign | Les réseaux sociaux et les hommes politiques | Scoop.it
Republican, Democrat or Undecided, social media gave use the impossible -- an intimate and personal connection with our political leaders.

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Social Media Opinion Shows Obama Really Won the Debate.

Social Media Opinion Shows Obama Really Won the Debate. | Les réseaux sociaux et les hommes politiques | Scoop.it
Social BarrelSocial Media Opinion Shows Obama Really Won the DebateSocial BarrelThe opinion that Romney won the presidential debate last Wednesday has now changed completely, as views in social media now reflect a common theme: many of Romney's...

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Obama and Social Media - 4 Years of Progress - MySocialAgency

Obama and Social Media - 4 Years of Progress - MySocialAgency | Les réseaux sociaux et les hommes politiques | Scoop.it
Obama and Social Media: A Direct Reflection of Social Media changes between 2008 and 2012. They say a week is a long time in politics, so imagine how ....
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The Morning Download: How Social Media Monitoring Helped Obama

The Morning Download: How Social Media Monitoring Helped Obama | Les réseaux sociaux et les hommes politiques | Scoop.it
Good morning. Pressed to organize millions of emails and messages, the reelection campaign of President Barack Obama utilized cloud-based software commonly used by businesses to manage their sales contacts, CIO Journal’s Joel Schectman reports.
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Channelling Obama: YouTube, Flickr, and the Social Media Presiden...

His use of new communication technologies has associated Obama with youth, progress, volunteerism, and user-generated content. Unlike Republican online flops like ‘McCain Space’ and the Facebook application ‘Pork Invaders’, Obama seemed a master of social media and digital text. However, since taking office Obama’s use of YouTube and Flickr shows a more troubled relationship with the participatory culture he once championed. As this article explains, Obama’s abandonment of YouTube public diplomacy efforts and White House online town halls can be viewed as an effort to imitate pre-digital presidents like Kennedy and Reagan by resorting to traditional rhetorical strategies in times of conflict.

 

Source: http://www.ingentaconnect.com/content/maney/cas/2012/00000010/F0020002/art00013

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Social media analysis: Health care remains No. 1 topic ahead of Obama ... - NBCNews.com

Social media analysis: Health care remains No. 1 topic ahead of Obama ... - NBCNews.com | Les réseaux sociaux et les hommes politiques | Scoop.it
Central Florida News 13Social media analysis: Health care remains No.

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Obama Winning Social Media Vote, Romney Trails On Twitter And ...

Obama Winning Social Media Vote, Romney Trails On Twitter And ... | Les réseaux sociaux et les hommes politiques | Scoop.it
President Obama is winning the stakes in one possibly key and emerging area of public sentiment, as measurements of the candidate's popularity are high on.

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A Victorious Obama: President and Social Media Record-Breaker

A Victorious Obama: President and Social Media Record-Breaker | Les réseaux sociaux et les hommes politiques | Scoop.it
Not only did President Obama defeat Mitt Romney last night, but he also now has the most popular tweet of all time, most likes on a Facebook item...

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Why Obama Won: Social Media

Why Obama Won: Social Media | Les réseaux sociaux et les hommes politiques | Scoop.it

The very groups who made the difference in President Obama's re-election are among the fastest adopters of social and mobile media. Can Republicans catch up?


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SIDE BY SIDE: How Obama And Romney's Social Media Battle Stacks Up - Business Insider

SIDE BY SIDE: How Obama And Romney's Social Media Battle Stacks Up - Business Insider | Les réseaux sociaux et les hommes politiques | Scoop.it
Business InsiderSIDE BY SIDE: How Obama And Romney's Social Media Battle Stacks UpBusiness InsiderPresident Barack Obama and hopeful Mitt Romney are battling in a new, sophisticated medium that their predecessors never had to consider: They are...

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Behind the Social Media Campaigns of Obama and Romney

Behind the Social Media Campaigns of Obama and Romney | Les réseaux sociaux et les hommes politiques | Scoop.it
The and nights of those running Obama's and Romney's social media campaigns are long and exhausting, but the payoff could be huge for either party.

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