Malaysia"s "hip" Prime Minister has been going on a social media rampage--his expensive public relations team is telling him that he needs to be cool to win votes from the younger population. And cool means Facebook and Twitter.
Authenticity on social media a balancing act for politicians: expertsGlobalNews.ca“The idea of having to put on a mask and be something for public consumption that's different from the person you are when you're at home with your buddies having a...
Many politicians are already active on social media, with some of them hoping to use it for mileage in the midterm elections. But just how can they push social media in their campaigns and translate it to votes?
Social media can be something of a double-edged sword for politicians. Obviously, here at Debating Europe we rely heavily on social media (and, if you aren’t already, you really should be following us on Facebook and Twitter), so we want to encourage European policy-makers and citizens to take to this form of communication with enthusiasm. However, for every President Obama breaking records with his bazillions of followers, there are thousands of examples of politicians very publicly falling flat on their digital faces.
"After the "Arab Spring" surprised the world with the power of technology to revolutionize political dissent, governments are racing to develop strategies to respond to, and even control, the new player in the political arena -- social media.
Anti-government protesters in Tunisia and Egypt used Twitter, Facebook and other platforms to run rings around attempts at censorship and organize demonstrations that ousted presidents Zine El Abidine Ben Ali and Hosni Mubarak."
"Last week Egypt celebrated the one year anniversary of the outbreak of protests in Tahrir Square and the January 25 Revolution. This defining moment in Egyptian history was due, at least in part, to the advent of technologies such as Facebook, YouTube, and Twitter that for the first time gave voice to the people. Though social media was already gaining traction among Egypt’s youth, the Revolution catapulted social media to prominence within Egyptian society as a whole, and its significance in the year following the revolution has been anything but fleeting. Specifically, its heavy usage in the recent parliamentary elections suggests that its impact on Egyptian politics and society will continue to grow in the years to come.
In the past year, social media in Egypt has evolved from a revolutionary tool into an instrument of democracy, and every major Egyptian political party’s website now includes some degree of social media integration. The Freedom and Justice Party (FJP), which received nearly half of the votes in the recent parliamentary elections, boasts a Facebook page that has been “liked” by over 280,000 users, 36,000 of whom are active on the page. An additional 157,000 users have “liked” the Facebook page of Al-Nour, the Salafi party that finished second to the FJP in the elections, and another 9,000 users follow that party’s Twitter handle, @alnourpartyeg.
These parties’ Facebook pages are not simply online political flyers, but rather fully-developed channels of communication replete with information on candidates and voting stations, pictures and videos of rallies, positive press clippings, party platforms, interactive polls and more, all packaged within the social functionality of Facebook. On any given day, the FJP and Al-Nour’s Facebook and Twitter posts may number in the hundreds, while the comments generated by those posts likely number in the thousands.
Despite this plethora of online political activity, social media has its limits, as low Internet penetration rates hinder its ability to reach a large segment of the population. Its audience today is comprised primarily of urban residents and youth. As a result, Egypt’s political parties have sought to develop strategies that integrate social media into their campaigns while continuing to rely on more traditional methods of communication to reach the bulk of their constituency." (James Brian Taylor)
Barack Obama’s 2008 presidential campaign is an oft-cited example, but there are countless others, such as Calgary mayoral candidate Naheed Nenshi who, with less than 5% support, catapulted to 40% of...
With presidential candidates staking out presences on a variety of social media sites, the old saw “Politics as usual” may be about to become less meaningful – or will it? According to a recent study by ...
Ciarán Cannon believes that social media does not need to be subjected to any more regulation than is already in place and has hit out at some who do not understand or fear sites like Facebook and Twitter.
Shashi Tharoor,Narendra Modi,Sushma Swaraj,Omar Abdullah use Social Media to have the first mover advantage & perhaps the winning weapon too (The role of #socialmedia in Indian politics is rapidly going the Obama way.)...
A completely broad statement in many ways, but thanks to burgeoning social technologies, this election is indeed a special one. Foremost, the meeting of digital media and politics is an important player in this year’s presidential election. This time around, we get to see the real affect that social platforms have on big issues. Is social media seriously impacting the election? Will we judge the merit of a candidate based on their ability to tweet? Using platforms like Facebook is a great way to measure the current approval ratings for both Romney and Obama. Sadly, Romney has yet to create his own Pinterest account. Womp womp. [MORE]
Voter trust in political information from Facebook, Twitter and other social media services is now on par with that in traditional news sources, according to a new survey shared with POLITICO.
Recent years have seen candidates increasingly devoting time and resources to developing their social media presences, with President Barack Obama’s reelection campaign widely admired by experts in both parties for its massive data and analytics operation....
“There needs to be an authentic commitment in social media” by candidates,” said David Rehr, a professor at the school. “They’ve got to take it very seriously.” Social media “is an information source that has to be reckoned with.”
The survey finds that nearly two-thirds of voters reported that political information on social media was either higher quality or on par with traditional media outlets. For users younger than 25, 71 percent put the same or greater level of trust in content....
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