Les réseaux sociaux.
67 views | +0 today
Les réseaux sociaux.
Topic pour rassembler des informations autour des reseaux sociaux.
Your new post is loading...
Your new post is loading...
Rescooped by Laura-Sarah Battet from Web, E-tourisme & Co
Scoop.it!

Community manager: Facebook or not Facebook? - Votre Branding

Community manager: Facebook or not Facebook? - Votre Branding | Les réseaux sociaux. | Scoop.it
Le community manager doit il changer son e-marketing depuis que Facebook devient dans les faits payant. Ou prendre les routes ouvertes par Bison Futé?

Via Stéphanie Durville
more...
No comment yet.
Rescooped by Laura-Sarah Battet from SOCIAL MEDIA ECOSYSTEM
Scoop.it!

How to Use Social Media for Crisis Management | Web SEO Analytics

How to Use Social Media for Crisis Management | Web SEO Analytics | Les réseaux sociaux. | Scoop.it
Crisis (from the Greek word krisis - judgment) is an unstable period that has a starting and ending point followed by conditions of high stress that usually...

 


Via Florinel Nicolai Deciu
more...
No comment yet.
Rescooped by Laura-Sarah Battet from Curation, Social Business and Beyond
Scoop.it!

Social Media Ecosystems Rapidly Changing - What You Need to Know

Social Media Ecosystems Rapidly Changing - What You Need to Know | Les réseaux sociaux. | Scoop.it

Jeff Bullas has posted infographs that have the latest facts, figures and statistics to help keep you on top of the rapidly changing social media ecosystems.

 

Exerpt:

 

"Social media is no longer just about Facebook. Social media is splintering and fragmenting as more users find increased activity about their interests and passions residing on other social networks, such as Pinterest, Instagram and Twitter".

 

Through the rapid rise of smart phones and mobile platforms globally such as tablets led by the surging iPad, the way we use and view media is changing business and marketing.

 

Maintaining your business marketing momentum on a social web requires constant updates to identify and understand how and why users are using social networks.

 

These infographs have the latest facts, figures and statistics to help keep you on top of the rapidly changing social media ecosystems.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See article and infographics here: [http://bit.ly/O2JXgZ]


Via janlgordon
more...
No comment yet.
Rescooped by Laura-Sarah Battet from Curation, Social Business and Beyond
Scoop.it!

Move Over Obama Twitter Had a Big Night Too!

Move Over Obama Twitter Had a Big Night Too! | Les réseaux sociaux. | Scoop.it

This piece from Reuters declares Twitter and social media an important part of the election process after last night's twitterverse actvity.

 

Here are some highlights:

 

WASHINGTON (Reuters) - President Barack Obama called it - in less than 140 characters.Around 11:15 pm EST, just as the networks were beginning to call the race in his favor, Obama took to Twitter to proclaim himself the winner over Republican candidate Mitt Romney. (I'm sure someone from Obama's team tweeted this) but nonetheless, the bottom line is the explosion on twitter and how important it was in this whole process.

 

Hopefully many businesses who have not understood the power of Twitter capturing the immediacy of feelings, trends, emotions from those who frame what's happening, to your advocates, fans, clients and customers will now understand how it can be used effectively for your cause, products, services and organization.

 

Here's what caught my attention:

 

**The fact that the president would take his message to Twitter before taking the stage in Chicago underscored the tremendouss role social media platforms like Twitter played in the 2012 election.

 

**"Twitter brought people closer to almost every aspect of the election this year," Horwitz said. "From breaking news, to sharing the experience of watching the debates, to interacting directly with the candidates, Twitter became a kind of nationwide caucus."

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article here: [http://reut.rs/WApMff]


Via janlgordon
more...
janlgordon's comment, November 7, 2012 10:51 AM
Thank you John, it was an exciting night on Twitter!
Rescooped by Laura-Sarah Battet from Actu des Réseaux Sociaux et du Social Média
Scoop.it!

How Facebook Might Further Annoy Users Next Year

How Facebook Might Further Annoy Users Next Year | Les réseaux sociaux. | Scoop.it

Having already ticked off many users in late 2012 with photo-licensing changes, sharing limitations, and an end to policy voting, Facebook plans to insert video ads into users’ News Feeds in 2013, according to a report. Facebook plans to unveil 15-second video ads by April within both mobile and desktop news feeds,several advertising executives tell Ad Age. The ads will start playing automatically, according to two of the executives, and Facebook has reportedly not decided whether to mute audio from the ads. Ad Agereports that the commercials will even expand beyond the middle web page section that normally contains the news feed, taking over the left and right rails of the page as well.


Via Made In Ecommerce
more...
No comment yet.
Rescooped by Laura-Sarah Battet from SOCIAL MEDIA ECOSYSTEM
Scoop.it!

The 10 Countries Most Effectively Using The Internet

The 10 Countries Most Effectively Using The Internet | Les réseaux sociaux. | Scoop.it

According to a recent study, not only does the US have a lower percentage of households with personal computers, but also offers slower bandwidth per user than countries such as Canada, Ireland, Sweden, Japan, and others.

 

Read more:

http://edudemic.com/2012/10/10-countries-effectively-internet/

 

 


Via Gust MEES, Dominique-Alain JAN, Jack Patterson, michel verstrepen, John van den Brink, Mick Say, Florinel Nicolai Deciu
more...
Andrea Zeitz's comment, October 7, 2012 1:33 AM
Thanks for this!
Scooped by Laura-Sarah Battet
Scoop.it!

Réseaux sociaux : Chiffres,news,"how to".

Réseaux sociaux : Chiffres,news,"how to". | Les réseaux sociaux. | Scoop.it
Facebook, le numéro 1 des réseaux sociaux, en chiffres (2011)
more...
No comment yet.
Scooped by Laura-Sarah Battet
Scoop.it!

Pong : l’étui qui améliore l’autonomie de votre iPhone

Pong : l’étui qui améliore l’autonomie de votre iPhone | Les réseaux sociaux. | Scoop.it
Pong annonce la commercialisation d’une déclinaison pour l’iPhone 5 de son étui du même nom qui permet d’améliorer l’autonomie des smartphones. D’après son fabricant, son ...
more...
No comment yet.
Rescooped by Laura-Sarah Battet from Music, Medias, Comm. Management
Scoop.it!

Que faut-il retenir de 2012 au niveau de YouTube ?

Que faut-il retenir de 2012 au niveau de YouTube ? | Les réseaux sociaux. | Scoop.it
YouTube released its annual yearly review early this morning, highlighted what the site's 800 million visitors are watching and uploading. And there's more than a few milestones in the data.

Via Ludovic Rambaud
more...
Ludovic Rambaud's curator insight, December 19, 2012 7:18 PM

Infographie et analyses très intéressantes sur les faits marquants de Youtube pour l'année 2012.

Rescooped by Laura-Sarah Battet from Music, Medias, Comm. Management
Scoop.it!

Deezer continue son développement international.

Deezer continue son développement international. | Les réseaux sociaux. | Scoop.it

Alors que le site de streaming français annonce avoir dépassé le seuil des 3 millions d'abonnés payants, on apprend qu'il lance aujourd'hui de nouvelles offres en Angleterre et dans près de 150 pays, sur la base de streams financés par la publicité online.


Via Ludovic Rambaud
more...
Ludovic Rambaud's curator insight, December 20, 2012 5:13 AM

Quand est-ce que les plateformes de stream arrêteront-elles de nous faire croire que les artistes tirent profit du streaming alors que les % de royalties par écoute continuent de flirter avec les dizièmes de centime d'euro !!!??

Rescooped by Laura-Sarah Battet from Music, Medias, Comm. Management
Scoop.it!

Combien les stagiaires de Facebook gagnent-ils ?

Combien les stagiaires de Facebook gagnent-ils ? | Les réseaux sociaux. | Scoop.it
Les stagiaires employés par le réseau social Facebook aux États-Unis sont payés 5.622 dollars par mois, bien plus que la moyenne des salaires américains.

Via Ludovic Rambaud
more...
Ludovic Rambaud's curator insight, December 17, 2012 12:56 PM

Voilà une entreprise qui n'abuse pas de ses stagiaires ! Je suis sûr que bon nombre de stagiaires en France vont avoir la bouche ouverte en apprenant un tel niveau de rémunération...

Rescooped by Laura-Sarah Battet from Web, E-tourisme & Co
Scoop.it!

Une nouvelle génération de médias sociaux pourrait inquiéter Facebook

Une nouvelle génération de médias sociaux pourrait inquiéter Facebook | Les réseaux sociaux. | Scoop.it
Une nouvelle génération de médias sociaux pourrait inquiéter Facebook

Via Stéphanie Durville
more...
No comment yet.
Rescooped by Laura-Sarah Battet from Curation, Social Business and Beyond
Scoop.it!

Do You Know How to Evaluate Your Facebook fan/like/follower value.

Do You Know How to Evaluate Your Facebook fan/like/follower value. | Les réseaux sociaux. | Scoop.it

For many of us who have built a fan/follower community on Facebook,  Brandbuilder,

whom I highly respect, brings us information in this article on the 5 rules of calculating this diverse community.

 

This is a good start to give you a better perspective, being able to tell the difference between fan/follower and what their actual value is to your brand is important for your business to alleviate some of your frustration. If you're looking at this in terms of making a purchase and seeing an immediate ROI, you will get ROI but not in the ways you think..  

 

The information in this article will help you to have a clearer picture of your business, make better decisions on how you invest your time, engage and what you might expect in the future. 

 

Here's what caught my attention: 

 

Assigning an arbitrary (one might say “cookie-cutter”) value to Facebook fans in general, averaged out over the ENTIRE breadth of the business spectrum, is complete and utter nonsensse..

 

To illustrate why that is, here are a few of the 5 rules of calculating the value of a Facebook fan:

 

 A Facebook fan's value is not the same as the cost of that fan acquisition.


**Here's why cost and value cannot be substituted for one another when applied to fans, followers and customers:


  Cost may be intimately connected to value when you are buying the family car but the same logic does not apply to customers:

 

** you don't really buy them outright

 

** they don't depreciate the way a car does

 

** they tend to generate revenue over time, far in excess of what it cost to earn their business

 

Each Facebook fan's value is unique

 

**Every fan has their unique individual value

 

1. The lifestyles, needs, tastes, budgets, purchasing habits, cultural differences, online engagement patterns and degree of emotional investment in our brand of each 'fan' may be completely different.

 

2. Many of your fans may only do business with you on occasion.  Because of this, you have to factor in the possibility that a significant percentage of your fans' value may fluctuate in terms of activity rather than spend.

 

3. Lastly, we come to the final type of Facebook fan: The one that doesn't fall into the transacting customer category. Do you know what percentage of your fans right now falls into this non-transacting category?

 

 A Facebook fan's value varies from brand to brand and from product to product


**If a fan/customer's value can fluctuate from month to month and that value can vary wildly from individual to individual within the same brand or product umbrella, imagine how much it can vary from brand to brand and from product to product

 

**A single strong recommendation from a fan can yield an enormous return for BMW, while a single recommendation from a fan will yield a comparatively smaller return for Coca Cola.

 

**You can see how the notion that the “value” of a Facebook fan can be calculated absent the context of purchasing habits, brand affiliations, fluctuations in buying power, market forces and shifts in interests and even value perceptions is bunk.

 

Jan Gordon: My commentary - You might not be selling tangilbe products, you may be selling a service. Even if a pecentage of your fans never buy this service, they can be instrumental in helping build your brand by online mentions on Twitter,, retweeting, sharing with friends, spreading word of mouth, become brand advocates, to me this is very valuable.

 

**If you find yourself being asked to transform cost into value, that's a different conversation, but it would seem, this is the conversation you might want to have.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read article here: [http://bit.ly/Q6AbHx]


Via janlgordon
more...
No comment yet.
Rescooped by Laura-Sarah Battet from Curation, Social Business and Beyond
Scoop.it!

The Art and Science of Modern Marketing [Infographic]

The Art and Science of Modern Marketing [Infographic] | Les réseaux sociaux. | Scoop.it

This article is from Eloqua and infograph from Eloqua and JESS3 marketing as we know it has changed quite a bit.

 

As technology has advanced, the industry has turned its eye towards more precise ways of measuring performance and engagement.

 

With the rise of the internet, mobile and social, you could see results as they came in. Science is the new buzzword.

 

You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common refrains of the marketing world.

 

Special announcement by Eloqua:

 

They're launching Eloqua Experience tomorrow, when modern marketers from around the globe will gather to show how they are using science and art.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read article and see infographic here: [http://bit.ly/SPP0As]


Via janlgordon
more...
No comment yet.
Rescooped by Laura-Sarah Battet from Curation, Social Business and Beyond
Scoop.it!

How To Create, Curate & Connect People Who Are Fired Up For Change

How To Create, Curate & Connect People Who Are Fired Up For Change | Les réseaux sociaux. | Scoop.it

This piece is from Fastcompany it's from The World Vision Activism Network. (October 2012) I selected it because there are some great takeaways whether you have a community or are starting one from scratch.

 

Intro:

 

When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community.

 

The digital age and 24/7 connectivity, social platforms are forcing companies to find new and compelling ways to keep up with daily communication and connection with the people who matter the most


Here are a few highlights:



Create a long-term relationship

 

**You must understand your audience's interessts

 

**Use the most popular form of communication

 

**You have to be available and ready to interact to keep them actively engaged.

 

. Listen to people

 

**Pay attention to where and how your key people want to communicate, what they want to talk about and what they actualy do.

 

**Build the community they demand - use posters, art, videos and whatever connects with your audience on a digital platform that is eaily accessed & shred through a space where your audience is already spending time

 

Create it & Continually Influence Your Audience

 

**You must be an active participant on a regular basis

]

**By continually sharing, creating, leading and converse with the people you want to influence to establish a long-lasting relationship.

 

**By staying actively engaged, you will become easy to relate to and your audience will learn more about you, creating a closer relationship

 

Selected by Jan Gordon covering, "Curation, Social Business & Beyond"

 

Read article here: [http://bit.ly/TEKl4n]


Via janlgordon
more...
janlgordon's comment, November 12, 2012 4:06 PM
Thanks John van den Brink!
janlgordon's comment, November 12, 2012 4:07 PM
Thanks Ivo Novy!
Wanda Rawlins's curator insight, December 19, 2012 3:28 PM

I believe in staying active on a regular basis by doing so you are creating and continually influencing your audience. IMO

Rescooped by Laura-Sarah Battet from Curation, Social Business and Beyond
Scoop.it!

The Mobile Social Photo Explosion [INFOGRAPHIC]

The Mobile Social Photo Explosion [INFOGRAPHIC] | Les réseaux sociaux. | Scoop.it

This inforgraphic from Mediabiestro is a great visual of the mobile revolution.

 

Here's an excerpt:

 

The digital revolution has made an enormous impact on photography, and smartphones and social media have been hugely instrumental in this massive growth.

 

** 300 million photos are uploaded to Facebook daily

 

**Facebook has 10,000 times more photos than the Library of Congress

 

**Twitter (6.9 million daily active mobile users) and Instagram

 

**(7.3 million daily active mobile users) combined account for hours of photo-taking usage each month, and photos make up 42 percent of all posts on Tumblr.

 

 

**The money stat? 741 million mobile phones worldwide have some kind of photo capability.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See article and infographic here: [http://bit.ly/SLt2Nz]


Via janlgordon
more...
Rescooped by Laura-Sarah Battet from SOCIAL MEDIA ECOSYSTEM
Scoop.it!

THE HISTORY OF SOCIAL MEDIA AND THE SOCIAL MEDIA ECOSYSTEM - PBT Consulting

THE HISTORY OF SOCIAL MEDIA AND THE SOCIAL MEDIA ECOSYSTEM - PBT Consulting | Les réseaux sociaux. | Scoop.it
The term social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.

 


Via Florinel Nicolai Deciu
more...
No comment yet.
Scooped by Laura-Sarah Battet
Scoop.it!

Réseaux sociaux : Chiffres,news,"how to".

Réseaux sociaux : Chiffres,news,"how to". | Les réseaux sociaux. | Scoop.it
What are you putting out in the interwebz about yourself? How are you leveraging social media for your chapter or community? Tweet and tell! @AFLV
more...
No comment yet.
Scooped by Laura-Sarah Battet
Scoop.it!

Transférer ses photos d'Instagram vers Flickr, Freethephotos

Transférer ses photos d'Instagram vers Flickr, Freethephotos | Les réseaux sociaux. | Scoop.it
Une application en ligne pour transférer toutes ses photos d'Instagram vers Flickr. Une alerte mail peut être configurée à la fin de la migration des photos.
more...
No comment yet.
Rescooped by Laura-Sarah Battet from Veille Réseaux sociaux
Scoop.it!

Effacer des amis en masse sur Facebook, Delete Facebook Friends | Ballajack

Effacer des amis en masse sur Facebook, Delete Facebook Friends | Ballajack | Les réseaux sociaux. | Scoop.it
Comment faire en utilisant un script pour navigateur pour faire une suppression en masse dans sa liste d'amis Facebook. La suppression se fait en sélectionnant les indésirables.

Via André Gentit ✔
more...
Sophie Boutefroy's curator insight, December 29, 2012 2:26 AM

"Certaines personnes ont ainsi plusieurs centaines d’amis voire beaucoup plus. Leur compte Facebook est bien entendu ingérable et leur timeline est polluée de publications sans le moindre intérêt. Une phase de grand ménage est alors à envisager. Malheureusement l’interface de Facebook n’est pas un modèle du genre et pour supprimer un « ami » il faut procéder un à un, l’un après l’autre, via plusieurs manipulations demandant au bas mot 3 ou 4 clics de souris."

Rescooped by Laura-Sarah Battet from Music, Medias, Comm. Management
Scoop.it!

Twitter ouvre un bureau en France...

Twitter ouvre un bureau en France... | Les réseaux sociaux. | Scoop.it
Le site américain de microblogging a créé une SAS Twitter France au capital de 37.000 euros et domicilié à Paris. La firme mise sur cette société pour doper son développement dans l'Hexagone, au fort potentiel de croissance.

Via Ludovic Rambaud
more...
Ludovic Rambaud's curator insight, December 14, 2012 8:21 AM

Un bureau en France pour se développer mais un siège social en Irlande, bien entendu :)