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What happens after you write that ebook? 

What happens after you write that ebook?  | Les médias sociaux | Scoop.it
Congrats on writing that ebook! Now what? Use this guide to make the most of your hard work by promoting your content to your target customers.

Via Peg Corwin
David Picard Roussel's insight:

[ Stratégie ] Lorsque votre e-book est terminé, c'est seulement le début d'une nouvelle phase : Le déploiement!

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Peg Corwin's curator insight, March 20, 9:24 AM

Excellent content marketing promotion suggestions for your new ebook, assuming you are using it for lead gen.

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4 Moyens pour se former à tous les jours

4 Moyens pour se former à tous les jours | Les médias sociaux | Scoop.it
Des cours marketing oui! Des formations oui! Prenez les petits moments pour vous former tous les jours. 4 propositions de formations continuelles sur le web
David Picard Roussel's insight:

4 moyens de se former tous les jours! Vous qu'est-ce que vous prenez ?

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More Features Coming to the New LinkedIn Experience

More Features Coming to the New LinkedIn Experience | Les médias sociaux | Scoop.it
A month ago, we rolled out our new LinkedIn desktop redesign to all our members, and we have heard from many of you about what you like about the new experience as well as how to make some of the new features even more valuable. We’re continuing to iterate and also bring new and improved features, so that you are getting the most out of the new redesigned experience.
David Picard Roussel's insight:

Les nouveautés LinkedIn:
De plus en plus de personnalisation intéressantes...
#LinkedIn #features #nouveautes

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A 6-Step Guide to Using Instagram to Grow Your Business

A 6-Step Guide to Using Instagram to Grow Your Business | Les médias sociaux | Scoop.it
Here's a complete overview on the key steps to using Instagram for business.

Via Brian Yanish - MarketingHits.com
David Picard Roussel's insight:

[ Instagram ] Un excellent résumé visuel pour se doter d'un profil complet.

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BinaryTranslator's curator insight, April 6, 2:02 AM
I will definitely try these tips.
 
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What happens after you write that ebook? 

What happens after you write that ebook?  | Les médias sociaux | Scoop.it
Congrats on writing that ebook! Now what? Use this guide to make the most of your hard work by promoting your content to your target customers.

Via Peg Corwin
David Picard Roussel's insight:

[ Stratégie ] Lorsque votre e-book est terminé, c'est seulement le début d'une nouvelle phase : Le déploiement!

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Peg Corwin's curator insight, March 20, 9:24 AM

Excellent content marketing promotion suggestions for your new ebook, assuming you are using it for lead gen.

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Réseaux Sociaux (vdp-t)

Réseaux Sociaux (vdp-t) | Les médias sociaux | Scoop.it
Créé avec Typeform, l'outil d'enquête en ligne gratuit qui permet de créer de superbes formulaires et enquêtes. Inscrivez-vous maintenant et essayez-le !
David Picard Roussel's insight:

Nous faisons appel à votre aide pour répondre à ce court sondage. Cela vous prendra moins de deux minutes de votre temps et nous donnera un excellent coup de main!

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5 inspirations pour des call-to-action qui font mouche - Blog freelance

5 inspirations pour des call-to-action qui font mouche - Blog freelance | Les médias sociaux | Scoop.it
Pensez à tout ce que vous avez acheté sur le web, aux différents abonnements auxquels vous avez souscrits : il y a de grandes chances que vous soyez passé par un call-to-action pour en arriver là. Les call-to-action (CTA) sont des outils marketing indispensables sur Internet, qui permettent de convertir de nombreux visiteurs en clients s’ils …

Via Jean-Jacques Roland
David Picard Roussel's insight:

[ Appel à l'action - CTA ] De beaux exemples pour vos appels à l'action ou call-to-action dans vos blogues et sites web. Avez-vous des exemples d'appel à l'action original?

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Comment combiner email et facebook pour réussir son marketing

Comment combiner email et facebook pour réussir son marketing | Les médias sociaux | Scoop.it
je vais vous montrer quelques moyens de combiner le marketing par courriel (e-mail marketing) et campagne sociale. Cela afin d’avoir du succès dans n’importe lequel d’entre eux.
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How Does the Brain Learn Best? Smart Studying Strategies | #Research

How Does the Brain Learn Best? Smart Studying Strategies | #Research | Les médias sociaux | Scoop.it

— Breaking up and spacing out study time over days or weeks can substantially boost how much of the material students retain, and for longer, compared to lumping everything into a single, nose-to-the-grindstone session.


— Varying the studying environment — by hitting the books in, say, a cafe or garden rather than only hunkering down in the library, or even by listening to different background music — can help reinforce and sharpen the memory of what you learn.

— A 15-minute break to go for a walk or trawl on social media isn’t necessarily wasteful procrastination. Distractions and interruptions can allow for mental “incubation” and flashes of insight — but only if you’ve been working at a problem for a while and get stuck, according to a 2009 research meta-analysis.

— Quizzing oneself on new material, such as by reciting it aloud from memory or trying to tell a friend about it, is a far more powerful way to master information than just re-reading it, according to work by researchers including Henry Roediger III and Jeffrey Karpicke. (Roediger has co-authored his own book, “Make It Stick: The Science of Successful Learning.”)

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/2016/03/14/time-the-most-important-factor-neglected-in-education/

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Brain

 


Via Gust MEES
David Picard Roussel's insight:

[ À tous ceux qui ont un cerveau V.A. ] Avez-vous déjà essayé ces méthodes d'apprentissage? Est-ce que dans vos équipes de travail vous tentez d'appliquer certaines de ces méthodes?

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Gust MEES's curator insight, September 21, 2016 8:40 AM

— Breaking up and spacing out study time over days or weeks can substantially boost how much of the material students retain, and for longer, compared to lumping everything into a single, nose-to-the-grindstone session.


— Varying the studying environment — by hitting the books in, say, a cafe or garden rather than only hunkering down in the library, or even by listening to different background music — can help reinforce and sharpen the memory of what you learn.

— A 15-minute break to go for a walk or trawl on social media isn’t necessarily wasteful procrastination. Distractions and interruptions can allow for mental “incubation” and flashes of insight — but only if you’ve been working at a problem for a while and get stuck, according to a 2009 research meta-analysis.

— Quizzing oneself on new material, such as by reciting it aloud from memory or trying to tell a friend about it, is a far more powerful way to master information than just re-reading it, according to work by researchers including Henry Roediger III and Jeffrey Karpicke. (Roediger has co-authored his own book, “Make It Stick: The Science of Successful Learning.”)

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/2016/03/14/time-the-most-important-factor-neglected-in-education/

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Brain

 

 

Koen Mattheeuws's curator insight, September 26, 2016 2:49 AM
Leren: Er is geen geijkte weg voor. 
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Improve Your Marketing Strategy With These 12 Tools

Improve Your Marketing Strategy With These 12 Tools | Les médias sociaux | Scoop.it
This article contains 4 helpful tools and resources around improving Marketing ROI, Social Media Marketing and improving business knowledge

Via janlgordon
David Picard Roussel's insight:

Did you tried those tool. Share your toughts!

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janlgordon's curator insight, January 18, 5:12 PM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful marketing strategy.

 

Create more growth for your business with the right marketing tools.

 

12 Top Performing Marketing Resources

 

In order to improve your ROI and sales you need to have the right tools in place. I agree that in order to attract a larger audience it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your content go a lot farther with more conversions.

 

Here's what caught my attention:

 

  • Get your important projects done quickly and efficiently with Producteev. There is easy access to your customers' projects that can be shared with your team members.

 

  • Find the right content to share with your target market with SparksFly. This app helps you to follow the right people and topics that can be shared via email and on social media.

 

  • Monitor your brand as conversations and shares take place with Mention. Generate statistics and alerts in order to stay on track with your marketing performance.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/A7303088ufe

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, January 19, 10:58 AM
thank you @massimo facchinetti
Flores Marisol's curator insight, January 20, 9:55 AM
Great tools!
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6 Amazing Tools We Use to Measure Web Performance

6 Amazing Tools We Use to Measure Web Performance | Les médias sociaux | Scoop.it

You may have heard of “growth driven design,” the idea that a website project is ongoing, much like a marketing strategy.

 

It’s the model that we use at SparkReaction for all of our client website projects. Why?

 

Because it works to drive long-term value on a web project.

 

You don’t let your website gather dust until its next redesign. Instead, you continually monitor performance and react to the data. That means making frequent improvements — and you’ll have a website that’s always performing at its best.

 

Here’s a mix of tools we use and recommend to monitor website performance. Incorporate them into your web workflow, and you’ll keep growing and improving your online presence....


Via Jeff Domansky, Os Ishmael, Andreas Christodoulou, malek, massimo facchinetti
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Great tools

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Jeff Domansky's curator insight, January 6, 10:42 AM

Kayli Kunkel shares six amazing tools to measure your web performance and improve your marketing results.

Gonzalo Moreno's curator insight, January 11, 11:27 AM
METRICS! METRICS! METRICS!
Flores Marisol's curator insight, January 18, 9:19 AM
Great tools!
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LinkedIn Changes: What Marketers Need to Know : Social Media Examiner

LinkedIn Changes: What Marketers Need to Know : Social Media Examiner | Les médias sociaux | Scoop.it
#1: Explore the Home Page

When you sign into LinkedIn on desktop, you’ll immediately notice the cleaner look of the home page. The menu bar is thinner and deep teal, and the icons are the same as those on the LinkedIn mobile app.

#2: Tour the Me Section

As in the LinkedIn mobile app, what used to be the Profile section is now called Me. Click the Me icon to view and edit your profile, adjust privacy and settings, access the help center, change the language of your profile, upgrade to a premium account, and sign out.

#3: Get to Know Search

The biggest change on LinkedIn is in search. The new user interface doesn’t have the advanced search options, so you can no longer filter searches by keyword, first and last name, title, and location.

#4: Examine My Network

There are some noteworthy changes in My Network, as well, which allows you to see your invitations and people you may know, as well as click into those profiles. However, when you click on your connections, the only options now are to message them or remove them.

#5: Look at More Options

Interests has reverted back to More, and it’s the same icon as in the mobile app. You can access LinkedIn Learning, Post a Job, Groups, ProFinder, Lookup, and SlideShare, as well as upgrade to Talent Solutions or Sales Solutions. This is also where you can create a company page.

#6: Check Out Notifications

Notifications get their own section in the new LinkedIn user interface, which makes it much easier to view interactions and respond.

Via marketingIO
David Picard Roussel's insight:

[ À tous ] Évolution de la plateforme Linkedin prochainement.

Linkedin va amener la plateforme mobile sur le desktop avec une refonte des fonctions. 

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marketingIO's curator insight, January 2, 9:42 PM

CT for the details while having your LI account open.

 

Dark marketing clouds ahead? Let us help you see clearly. Contact us. #MarTech #DigitalMarketing

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Facebook Live passe à 360°, un premier direct ce soir à 19h

Facebook Live passe à 360°, un premier direct ce soir à 19h | Les médias sociaux | Scoop.it

Les directs et les vidéos à 360° sont disponibles depuis longtemps sur Facebook. Le réseau social a décidé de combiner les deux afin de proposer les Live 360, mais ces derniers ne sont pas encore accessibles à tout le monde.

Facebook permet à ses utilisateurs de lancer des diffusions en direct depuis longtemps maintenant, et ce service a été enrichi avec les réactions en avril de cette année. Huit mois après YouTube, et deux semaines après que la plateforme de Google soit passée à la 4K pour les directs à 360°, le réseau social se décide à passer la seconde avec des émissions en direct à 360°.


Via Isabelle Clément
David Picard Roussel's insight:

[Fonctions combinées] Vous pouvez faire du 360 Live maintenant pour les adeptes de la vidéo!

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Geoffrey Tournois's curator insight, December 14, 2016 11:25 AM
Les lives de vidéos Facebook à 360° sont arrivés pour certains utilisateurs
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Instagram permet l'identification des produits sur les photos pour faciliter les conversions - Blog du Modérateur

Instagram permet l'identification des produits sur les photos pour faciliter les conversions - Blog du Modérateur | Les médias sociaux | Scoop.it
Instagram annonce une nouvelle fonctionnalité qui devrait plaire aux marques (et aux blogueurs). Elles pourront très bientôt permettre aux internautes d'en
David Picard Roussel's insight:

[ À ceux qui offrent des produits en ligne ] Comme Facebook, Instagram va offrir l'identification des produits et augmenter vos performances à vos conversions.

 

Ceux qui ont l'intention d'utiliser des applications extérieures pour ces mêmes fonctions, soyez patient. Ce sera cela d'économiser et créer du contenu plus original!

 

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Facebook's AI accidentally created its own language & learned to negotiate in #chatbots

Facebook's AI accidentally created its own language & learned to negotiate in #chatbots | Les médias sociaux | Scoop.it

Researchers from the Facebook Artificial Intelligence Research lab (FAIR) recently made an unexpected discovery while trying to improve chatbots. The bots — known as “dialog agents” — were creating their own language — well, kinda. Using machine learning algorithms, dialog agents were left to converse freely in an attempt to strengthen their conversational skills.


Via Farid Mheir
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Farid Mheir's curator insight, June 21, 10:09 PM

WHY THIS IS IMPORTANT

Humans may not be so smart after all if it takes a few simple neural nets to start to create new languages and communicate. The article is just a teaser, if you want to know more you have to go the the Facebook research group blog to read the full thing.

https://research.fb.com/category/facebook-ai-research-fair/

https://code.facebook.com/posts/1686672014972296/deal-or-no-deal-training-ai-bots-to-negotiate/

https://code.facebook.com/posts/266433647155520/parlai-a-new-software-platform-for-dialog-research/

 

saskenseo's curator insight, June 27, 2:14 PM
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Introducing LinkedIn Lead Gen Forms: An easy way to collect quality leads for your business

Introducing LinkedIn Lead Gen Forms: An easy way to collect quality leads for your business | Les médias sociaux | Scoop.it
Today, we’re excited to launch LinkedIn Lead Gen Forms, a new solution that helps you drive even more high-quality leads from your Sponsored Content campaigns.
David Picard Roussel's insight:

[ Lead Gen ] Allez-vous utiliser ces formulaires ? Ils sont potentiellement très intéressant selon vos stratégies. #linkedin

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Pourquoi votre SSI LinkedIn vient de baisser de 7 points ? – SOCIAL SELLING

Pourquoi votre SSI LinkedIn vient de baisser de 7 points ? – SOCIAL SELLING | Les médias sociaux | Scoop.it
David Picard Roussel's insight:

Avec la nouvelle version, il se peut que votre score SSI change. Par contre, si vous êtes pertinent dans vos publications vous allez tout de même générer des leads!

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Les 4 défis majeurs sur les compétences digitales en entreprise

Les 4 défis majeurs sur les compétences digitales en entreprise | Les médias sociaux | Scoop.it
Pourquoi les entreprises ont des difficultés avec le numérique? Parce qu'ils ne développent pas les compétences digitales! 4 Défis à gérer pour y parvenir!
David Picard Roussel's insight:

Quelles sont vos solutions ou problématiques face au développement de vos équipes sur le digital?

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LinkedIn Ad Tests: It’s Time to Actually Run One - The AdStage Blog

LinkedIn Ad Tests: It’s Time to Actually Run One - The AdStage Blog | Les médias sociaux | Scoop.it
Ready to run some LinkedIn Ad Tests? This step-by-step guide will take you through everything you need to know - from set-up to analysis.

Via Peg Corwin
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Peg Corwin's curator insight, March 9, 11:53 AM

LinkedIn marketers, practical steps and good detail about the process of testing and running Sponsored Ads on LinkedIn.

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2017 Social Media Image Sizes Cheat Sheet

2017 Social Media Image Sizes Cheat Sheet | Les médias sociaux | Scoop.it
Get up to speed on your social media images sizes with this awesome infographic that shows you the different images sizes for each platform in 2016
David Picard Roussel's insight:

[ Essentiel ] À tous ceux qui cherchent toujours les dimensions pour vos images corporatives. (Dimension pour les visuels des médias )

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LinkedIn Just Stole an Idea From Facebook - And it's Tremendous

LinkedIn Just Stole an Idea From Facebook - And it's Tremendous | Les médias sociaux | Scoop.it
LinkedIn recently released new tool that makes it far easier to hyper-focus and customize your marketing approach on the platform.
David Picard Roussel's insight:

[À suivre ]Est-ce que Linkedin (Pylon) va pouvoir offrir du Big data digeste pour concurrencer Facebook.

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Social media & lead generation: the missing links

Social media & lead generation: the missing links | Les médias sociaux | Scoop.it
There are several key gaps in many of the current methodologies in social media & lead generation. Discover some tips to help you improve conversion from your efforts and increase ROI.

Via Peg Corwin
David Picard Roussel's insight:

[ Reminder v.a. ] Lead generation

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Peg Corwin's curator insight, January 29, 9:50 AM

Content marketing for lead gen?  You need a clear strategy and target, regular promotion, an evaluation process and links to your blog from social. Learn more.

Samuel Pavin's curator insight, January 31, 1:25 AM
Share your insight
drula eric's curator insight, January 31, 1:22 PM
Une vie passée faisant des erreurs est non seulement plus honorable, mais plus utile qu'une vie passée à ne rien faire. https://dexeril.com/2017/01/31/how-the-internet-has-revolutionized-the-marketing-aspects-2/
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The Ultimate LinkedIn Cheat Sheet [Infographic]

The Ultimate LinkedIn Cheat Sheet [Infographic] | Les médias sociaux | Scoop.it
Use this comprehensive 7-part LinkedIn guide to create just the right profile to achieve your career goals. Included are a profile blueprint, tips on photos, recommendations, SEO, and much more.

Via Kamal Bennani
David Picard Roussel's insight:

[ Effort du jour ] Petit "infographic" intéressant.

 

Votre url

Votre photo professionnelle

Votre numéro de cellulaire et site web

 

Pensez à être rejoint en un clic pour vos affaires! 

 

Je mets ceci ici: nous offrons 25% de rabais sur votre portrait avec un photographe professionnel avec notre formation Linkedin.

 

 

 

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LinkedIn: Best Practices for Marketing Professionals (infographic)

LinkedIn: Best Practices for Marketing Professionals (infographic) | Les médias sociaux | Scoop.it
LinkedIn is mostly recognized as a medium friendly to those who have a mindful brand personality; which in no way is a restriction for brands with a playful personality. In fact, playful brands can capture more eyeballs as they have a larger scope for innovation.
David Picard Roussel's insight:

[ À ceux qui travaillent avec Linkedin ] Un "infographic" qui a bien du sens sur la discipline stratégique à opérer pour obtenir du succès sur Linkedin et développer ses affaires stratégiquement

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6 Tools to Help Create Video Content for Your Business

6 Tools to Help Create Video Content for Your Business | Les médias sociaux | Scoop.it
Here are six video creation tools to help you get started and maximize your video efforts.

Via Kamal Bennani, massimo facchinetti
David Picard Roussel's insight:

Pratiquez pratiquez pratiquez! C'est la clé pour les vidéos!

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Stefanie Blackburn's curator insight, December 19, 2016 7:53 PM
Video can be so powerful.  These are some great tools to help in creating the needed video content.
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LinkedIn can now help you figure out the salary you deserve

LinkedIn can now help you figure out the salary you deserve | Les médias sociaux | Scoop.it
The network will finally start surfacing salary info.
David Picard Roussel's insight:

[ 2 choses pour les professionnels ]

 

1- Vous pourrez bientôt connaître le salaire médian de votre domaine...du moins ceux des É.-U. en premiers.

 

2- Signifier que vous êtes ouvert pour une recherche de poste dans les préférences de votre compte. Comme ceci les recruteurs vont obtenir avec leurs comptes premium un avis!

(http://mashable.com/2016/10/06/linkedin-tell-recruiters-you-want-a-new-job/#ZPpJ_LmIhmqY)

 

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