Les innovations dans le packaging
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Teisseire lance une innovation packaging avec un bidon doseur - Toute l'information sur l'Emballage

Teisseire lance une innovation packaging avec un bidon doseur - Toute l'information sur l'Emballage | Les innovations dans le packaging | Scoop.it
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LEBECQ's curator insight, May 14, 2014 7:38 AM

smart and playful solution for syrup dosing

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Packaging : éviter la confusion des genres - Toute l'information sur l'Emballage

Packaging : éviter la confusion des genres - Toute l'information sur l'Emballage | Les innovations dans le packaging | Scoop.it
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Electronics in Packaging

Electronics in Packaging | Les innovations dans le packaging | Scoop.it
When we talk about electronics in packaging, in general, the consumer thinks, we, the professionals are talking about QR-codes and the applications with a smartphone. Although the smartphone is an ...

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LEBECQ's curator insight, April 19, 2014 4:09 AM

more than QR codes when we are talking about electronic packaging. will the  market be ready to pay for such smart solutions?

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Packaging: le vert au coeur de l'innovation - Les fondamentaux du marketing

Packaging: le vert au coeur de l'innovation - Les fondamentaux du marketing | Les innovations dans le packaging | Scoop.it
Pierre-Edouard's insight:

La tendance du moment : le vert

 

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22 Textured Packaging Designs

22 Textured Packaging Designs | Les innovations dans le packaging | Scoop.it
Textured Packaging - In attempts to lure in consumers with more engaging concepts, brands are turning to textured packaging designs to add more physical enticement to...

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33 Creative Guerrilla Product Packaging Examples

33 Creative Guerrilla Product Packaging Examples | Les innovations dans le packaging | Scoop.it

Consider breaking away from generic packaging labels and innovate by creatively utilizing the packaging to emphasize the use of your product. Not only will


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Packaging Trends: Convenience Drives Food Packaging Innovation

Packaging Trends: Convenience Drives Food Packaging Innovation | Les innovations dans le packaging | Scoop.it
Convenience features are the focus for packages that enhance ease of use, both at home and on the go.

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Peelable Ready Meal Lidding Solution Launched: Packaging International News

Peelable Ready Meal Lidding Solution Launched: Packaging International News | Les innovations dans le packaging | Scoop.it
A peelable ready meal lid has been launched that does away with the need for cardboard sleeves, cuts down on packaging in general and lowers associated cost levels

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55 Packaging Originaux ! - 23 février 2012 - Un regard certain

55 Packaging Originaux ! - 23 février 2012 - Un regard certain | Les innovations dans le packaging | Scoop.it

Les marques misent beaucoup sur le packaging. Le visuel du packaging, son côté ludique, humoristique, original, ce qui le rend original 

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OnePlus One : photos de déballage et du packaging et vidéo

OnePlus One : photos de déballage et du packaging et vidéo | Les innovations dans le packaging | Scoop.it
Les premières photos de déballage du OnePlus One sont enfin disponibles, levant le voile sur son bel écrin.
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Nouveau packaging pour la canette Perrier !

Nouveau packaging pour la canette Perrier ! | Les innovations dans le packaging | Scoop.it
Perrier change de look : nouveau graphisme et nouveau format pour la canette de la plus célèbre eau gazeuse.
Pierre-Edouard's insight:

ressemble un peu trop aux cannettes de bière...

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Smart tag sees the true color to tackle food waste

Smart tag sees the true color to tackle food waste | Les innovations dans le packaging | Scoop.it
A colour-coded smart tag using nanorods could be used to tell if food is still fresh, according to researchers.

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Innovation packaging : L’Oréal récompensé - Prix & distinctions - L’Oréal Groupe

Innovation packaging : L’Oréal récompensé - Prix & distinctions - L’Oréal Groupe | Les innovations dans le packaging | Scoop.it
L’Oréal a été récompensé pour ses innovations en matière de packaging par le magazine professionnel américain CPC Packaging.
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4 eCommerce Packaging Trends In 2014

4 eCommerce Packaging Trends In 2014 | Les innovations dans le packaging | Scoop.it
4 eCommerce packaging trends that we will see in 2014. Discover different companies that are using their packaging with additional value to sell more.

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Martin (Marty) Smith's curator insight, March 12, 2014 6:20 PM

Here is my take:

Green Packaging (unless the supply chain has gotten vastly better I don't agree. If mainstream packaging suppliers are offering green alternatives that are price competitive a smart ecom site could riff marketing value greater than the cost.

2nd Life Packaging - this is an interesting trend. Think of it as can you easy include instructions on making something new from your packaging. If you can then instead of one and done you packing and may have a longer shelf life right along with your marketing message. Longer YOUR packing is in THEIR home and not the landfill the better.

Functional packaging - much like the last trend creating packaging that helps solve pain points is good for branding.

Mixing and Matching packaging concepts - selling baby clothes in sushi packaging and so making your brand and line of baby clothes more "purple".

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Will packaging save the world in 2014? | PlasticsToday.com

Will packaging save the world in 2014? | PlasticsToday.com | Les innovations dans le packaging | Scoop.it

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7 Packaging Design Trends You Should Know for 2014 - The Deep End Design

7 Packaging Design Trends You Should Know for 2014 - The Deep End Design | Les innovations dans le packaging | Scoop.it
No matter how much people rely on social media and emails to communicate, the one thing that they’ll never stop needing is packaging.

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Quand le led rend le packaging astucieux : l’innovation vue par Strate College - 10/04/2012

Quand le led rend le packaging astucieux : l’innovation vue par Strate College - 10/04/2012 | Les innovations dans le packaging | Scoop.it

Comme chacun sait (ou ne le sait pas), chercher un objet dans un sac de femme est une opération très «chronophage». Et quand vous devez vous remaquiller, cela doit aller vite car il y a souvent urgence.

 

Trois étudiants de Strate Collège qui ont pris le temps d’observer leurs copines ont eu une idée très éclairante : intégrer un led à des packagings de cosmétiques. Et comme tous les jeunes, ne se séparant jamais de leur Smartphone, ils ont inventé l’appli qui va avec.

 

Adrien Roth, Geoffrey Decembry, Garnier Guillaume, étudiants de Strate College ont ainsi conçu un packaging qui est équipé d’un système lumineux lui permettant d’interagir avec une application smartphone et ainsi de s’allumer de différentes couleurs selon les demandes de l’utilisatrice. Les étudiants ont montré leur innovation Make Up System pour la première fois dans le cadre du PCD 2012.


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