Les femmes et les marques de sport
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A Look at Women and Their Relationship With Mobile Phones

A Look at Women and Their Relationship With Mobile Phones | Les femmes et les marques de sport | Scoop.it
Women really, really like their mobile devices. According to a new study from Time Inc. and Nuance Digital Marketing, 60 percent of women name their mobiles as the most important devices in their l...
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7 Powerful Insights for Marketing to Women - StartupNation

7 Powerful Insights for Marketing to Women - StartupNation | Les femmes et les marques de sport | Scoop.it
Businesses work on marketing strategies for women everyday, but are they taking the right approach? Two experts on marketing to women offer seven key insights into effectively targeting the women
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Can charitable incentives boost social media marketing? AstraZeneca tests that theory with breast cancer website - MedCity News

Can charitable incentives boost social media marketing? AstraZeneca tests that theory with breast cancer website - MedCity News | Les femmes et les marques de sport | Scoop.it

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Clara Hamelin's curator insight, October 15, 2013 5:08 PM

Social media has become an important tool for pharmaceutical companies to raise brand awareness and assess the public’s appetite for its products. Some groups are also studying the effect of financial and charitable incentives to influence behavior. Now AstraZeneca (NYSE: AZN) has combined these in one website promoting national breast cancer awareness month.

AstraZeneca division MedImmune specialty Care runs the metastatic breast cancer website, MyMBCStory.com/awareness. It’s designed to provide information about the condition. AstraZeneca said in an emailed statement that it will make donations each time visitors to the site share content from the website on Facebook, Twitter, Pinterest and other social media venues. AstraZeneca said it will make the donations to patient support groups Living Beyond Breast Cancer and Metastatic Breast Cancer Network.Donations will be made up to $28,000, which corresponds with the 28 years since the start of National Breast Cancer Awareness month.

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How Brands Can Market More Effectively To Women--And Why They Should

How Brands Can Market More Effectively To Women--And Why They Should | Les femmes et les marques de sport | Scoop.it
Pay attention to the next commercial you hearodds are a man is doing the voiceover. Here's why that's a huge missed opportunity for anyone doing the...

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The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think

The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think | Les femmes et les marques de sport | Scoop.it
Most businesses venture into social media expecting to see a big return on investment. The hope is that new customers Image via CrunchBase will come in droves, and that the benefits and revenue generation will be huge.
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The top 30 stats you need to know when marketing to women

The top 30 stats you need to know when marketing to women | Les femmes et les marques de sport | Scoop.it
Women are earning, spending, and influencing spending at a greater rate than ever before. In fact, women account for $7 trillion in consumer and business spending in the United States, ...
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Marketing to Women in 2013 | Clear Ideas Blog

Marketing to Women in 2013 | Clear Ideas Blog | Les femmes et les marques de sport | Scoop.it
2012 had its fair share of lady-marketing disasters...why is it that when it comes to marketing to women, we’re still getting it so wrong?
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Matos 2013: les tendances outerwear !

Matos 2013: les tendances outerwear ! | Les femmes et les marques de sport | Scoop.it
Découvrez les dernières actualités Ski : Matos 2013: les tendances outerwear !

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The top 30 stats you need to know when marketing to women

The top 30 stats you need to know when marketing to women | Les femmes et les marques de sport | Scoop.it
Women are earning, spending, and influencing spending at a greater rate than ever before. In fact, women account for $7 trillion in consumer and business spending in the United States, ...

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Will Corry's curator insight, January 4, 2013 8:50 AM

This article is perfect for Women for Women in theMarketingblog

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Marketing to Women | Social Media Today

Marketing to Women | Social Media Today | Les femmes et les marques de sport | Scoop.it
Nike had an high-testosterone image (Just Do It) and their advertising featured top male athletes shown in winning scenarios.
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Nancy Hill's curator insight, September 6, 2013 12:10 AM

The people who put this promo for the article together obviously think that initially pissing off a large section of the potential readership will draw in readers.  They were right. 

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Les rencontres du Gender Marketing: Martine Rigollot

Les rencontres du Gender Marketing: Martine Rigollot | Les femmes et les marques de sport | Scoop.it

De manière générale, les codes que l’on utilise pour séduire la cible féminine sont : les couleurs douces, les formes arrondies, les typographies élancées ; pour séduire les hommes, des couleurs sombres, des typos plus « massives », des formes plus anguleuses seront privilégiés.


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Comment évolue le marché du ski en Chine ?

Comment évolue le marché du ski en Chine ? | Les femmes et les marques de sport | Scoop.it

Jean Souchal : Le marché du ski est en pleine expansion. Le développement est important notamment dans les régions proches de Pékin, de Shanghai, des villes les plus fréquentées par les Chinois. Ce sont un peu des montagnes comme au Canada, au Québec, où tout est à faire. Parmi les exemples de développement des stations de ski, on peut citer Yabuli près de Harbin. Les montagnes sont très belles mais il fait très froid. On a plus l’impression d’être dans le Colorado ou dans les Rocheuses vu l’ambiance. Le marché évolue également beaucoup dans le Sichuan, sur les contreforts de l’Himalaya mais l’altitude est une difficulté. On manque d’oxygène et ce n’est pas donné à tout le monde de pouvoir skier là bas, même si de nombreux projets émergent ou sont à l’étude. Je pense que la situation en Chine est celle que nous avons connue en France dans les années 70 avec l’émergence d’un nouveau loisir et la création et l’aménagement de nombreux domaines skiables. Avec Bruno Cercley de Rossignol, nous suivons cette évolution de très près, afin de saisir au bon moment les opportunités qui se présenteront.


Via Aurélien de PIERREFEU
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Aurélien de PIERREFEU's curator insight, March 8, 2013 10:29 AM

Jean Souchal, président du directoire de Poma, exprime sa vision du marché chinois à l'occasion du salon Alpitec China.


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DB Squared Inc. | Marketing to Women: 6 Keys to Brand Engagement with Female Consumers

DB Squared Inc. | Marketing to Women: 6 Keys to Brand Engagement with Female Consumers | Les femmes et les marques de sport | Scoop.it
Six ways to market to women and get better brand engagement with female shoppers; statistics about female consumers in the USA.
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Why women break up with brands | New Media and Marketing

Why women break up with brands | New Media and Marketing | Les femmes et les marques de sport | Scoop.it

"The female consumer is breaking up with brands, and she is trying to tell advertisers why. Listen to her. We don’t talk anymore. You’re doing all the talking..."


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Marketing to Women: Why Content Marketing Is the Best Strategy

Marketing to Women: Why Content Marketing Is the Best Strategy | Les femmes et les marques de sport | Scoop.it
90% of women feel like marketers don’t understand the needs of the female demographic when marketing to women. Pink doesn't equal sales. Here's why.
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Marketing to Women: Why Content Marketing Is the Best Strategy

Marketing to Women: Why Content Marketing Is the Best Strategy | Les femmes et les marques de sport | Scoop.it
90% of women feel like marketers don’t understand the needs of the female demographic when marketing to women. Pink doesn't equal sales. Here's why.
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[SNOW SKI] Tendances Outerwear 2013 : Choisir sa tenue de ski !

[SNOW SKI] Tendances Outerwear 2013 : Choisir sa tenue de ski ! | Les femmes et les marques de sport | Scoop.it
Quelle va être votre tenue de ski/snowboard pour l'hiver 2013 ? Sur quelles vestes allez vous craquer ? Quel style de pantalon allez vous adopter ? Toutes les tendances outerwear de l'hiver 2012-20...
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Marketing To Women: How To Get It Right | Fast Company

Marketing To Women: How To Get It Right | Fast Company | Les femmes et les marques de sport | Scoop.it

"According to a recent report by She-conomy, women account for 85% of all consumer purchases, including everything from autos to health care, and spend about $5 trillion annually, over half of the U.S. GDP. Women also dominate social sharing and online content creation; according to a report by bazaarvoice, women produced 60% of user-generated content in Q2 of 2011 and, interestingly, are generally more positive than men.So you’d have thought marketers would appreciate the importance of the female demographic. And yet, according to the same report by She-conomy, 91% of women said that advertisers don’t understand them. So where is it going wrong and, more importantly, which companies are getting it right, and how?.."


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12 Social Media Strategies for Marketing to Women

12 Social Media Strategies for Marketing to Women | Les femmes et les marques de sport | Scoop.it
Here are 12 social media strategies to think about when crafting your marketing plan targeted to women.

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malek's curator insight, August 25, 2013 7:35 AM

A highly targeted campaign is the most efficient marketing too. Thanks to the vast eruption of social media, it has never been easier for businesses to engage with women… young professionals, moms or boomers.

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Tribune ' Marketing to women : comment les marques doivent-elles parler aux femmes ? '

Tribune ' Marketing to women : comment les marques doivent-elles parler aux femmes ? ' | Les femmes et les marques de sport | Scoop.it
Les femmes représentent aujourd'hui 80 % des décisions d'achat, et les marques s'interrogent de plus en plus sur la manière spécifique de s'adresser à elles.

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Ski : Contribution à la relance d’un marché stagnant.

Ski : Contribution à la relance d’un marché stagnant. | Les femmes et les marques de sport | Scoop.it

Le marché mondial du ski a atteint sa maturité et connaît ainsi une croissance très faible depuis une dizaine d’année, or certains pays émergents, essentiellement d’Europe de l’Est et d’Asie pourraient contribuer à son nouvel élan. La Corée du Sud a pour sa part connu une croissance significative des ses journées-skieurs en passant de 4,5 millions en 2004 à plus de 6,5 millions aujourd’hui, explique Laurent Vanat. Une situation due en partie aux importants investissements réalisés dans les différentes stations (il existe actuellement 18 domaines skiables dans le pays) par de grands conglomérats tels que Hyundai et LG. La Turquie, possédant des sommets à près de 4000 mètres, offre également un environnement extrêmement favorable à la pratique du ski. «Les investissements réalisés ces dernières années ont permis une modernisation impressionnante des infrastructures». En dix ans, se sont ainsi plus de 35 nouvelles remontées mécaniques qui ont été installées dans les montagnes turques. Le marché chinois, avec ses six millions de journées-skieurs comptabilisées en 2012, n’a pas répondu aux attentes formulées au début des années 2000 (les observateurs tablant sur un total de 10 millions de journées-skieurs pour 2010). Or, même si la croissance n’a pas suivi ces prévisions très optimistes, le potentiel de ce marché de 1,3 milliards d’habitants reste toujours extrêmement important.


Via Aurélien de PIERREFEU
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