Les Enjeux du Web Marketing
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Les Enjeux du Web Marketing
Une révolution est en marche.
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Qu'est-ce que le SEO maintenant que tout est en (Not provided) ?

Qu'est-ce que le SEO maintenant que tout est en (Not provided) ? | Les Enjeux du Web Marketing | Scoop.it
Google a récemment annoncé qu’il mettra de côté à l’avenir toutes les données des mots clés en Not Provided sur Google Analytics, qui crée une fois de plus l’occasion (et peut-être la plus grande occasion) de dire : Est-ce que le SEO est mort ?
Via Digitives
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Presentation dune methode à suivre pour contrerla fin des Kw not provided
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5 Alternative Sources to Cope With Google Analytics Keyword Not Provided

5 Alternative Sources to Cope With Google Analytics Keyword Not Provided | Les Enjeux du Web Marketing | Scoop.it
“ Sure, you can get paid keyword data (i.e., Google AdWords), but what if you want to know the search terms driving traffic from organic search?”
Via Frank Mohnhaupt
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Rescooped by valeriecharron from Bonnes Pratiques Web
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Différence entre Not set et Not provided dans Google Analytics - Action-redaction.com

Différence entre Not set et Not provided dans Google Analytics - Action-redaction.com | Les Enjeux du Web Marketing | Scoop.it
“ A quoi correspondent et qu'est-ce qui explique les informations Not set et Not provided ? Nouveau marquage, redirection gclid, cryptage de pages, etc. Plus d'explications pour une meilleure compréhension de Google Analytics.”
Via Mickael Ruau
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Google & Not Provided Keywords: Forcing Marketers to Innovate Since 2013

Google & Not Provided Keywords: Forcing Marketers to Innovate Since 2013 | Les Enjeux du Web Marketing | Scoop.it
“ Marketers will not completely lose the ability to see which keywords drive traffic, but the information now has to come from different sources and via different paths. Is it a curse or an opportunity to innovate and improve?”
Via Thomas Faltin
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Rescooped by valeriecharron from Word on the Street
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5 New Realities of SEO

5 New Realities of SEO | Les Enjeux du Web Marketing | Scoop.it
To improve accuracy Google and Bing are attempting to understand what was actually meant by a search and refining results based on semantics. What this means for website owners is they can no longer count on writing content about a subject, optimizing it and going to work on links to the page. Sure, that stuff will always play a role, but there are other significant factors at play today. Read More: http://www.ducttapemarketing.com/blog/2013/10/14/new-realities-seo/
Via Antonino Militello, Media Street Apps
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very useful
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Carte interactive des médias sociaux - édition 2013

Carte interactive des médias sociaux - édition 2013 | Les Enjeux du Web Marketing | Scoop.it
“ Une carte interactive des médias sociaux, qui donne une vue d'ensemble des outils de communication disponibles pour se positionner sur le Web social.”
Via David Tabary
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Indispensable
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Rescooped by valeriecharron from Social media marketing
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How to grow your brand on Twitter

How to grow your brand on Twitter | Les Enjeux du Web Marketing | Scoop.it
“ With Twitter now eclipsing 200 million active users the question is, from a brand's perspective, how to grow your brand on Twitter?”
Via Minter Dial
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Rescooped by valeriecharron from Google Plus and Social SEO
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The Powerful Impact of Content Marketing & Social Sharing [#Infographic]

The Powerful Impact of Content Marketing & Social Sharing [#Infographic] | Les Enjeux du Web Marketing | Scoop.it
Research shows that B2B buyers are sharing more content, over more social channels, than ever before. Here's a look at what types of content buyers share, where they share it and why B2B marketers should be paying attention.
Via Ivo Nový, Neil Ferree
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8 Pinterest Tips and Tricks: A Cheat Sheet for Newbies

8 Pinterest Tips and Tricks: A Cheat Sheet for Newbies | Les Enjeux du Web Marketing | Scoop.it
“Blog post at Rebekah Radice : Pinterest may be the current social media belle of the ball, but that does not mean everyone truly gets it yet. While Pinterest is an excit[..]”
Via Kelly Lieberman
valeriecharron's insight:
start with pinterest. useful guide
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Rescooped by valeriecharron from Actua web marketing
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La conception mobile et ses 5 mythes

La conception mobile et ses 5 mythes | Les Enjeux du Web Marketing | Scoop.it

Via nadege belloche lema
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vrai faux. fin des clichés
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Ultimate Guide to Pinterest for Brands | Social Media Today

Ultimate Guide to Pinterest for Brands | Social Media Today | Les Enjeux du Web Marketing | Scoop.it
“This Pinterest guide will help you gain a deeper understanding of Pinterest metrics and provide tips on effectively engaging with and growing your follower base.”
Via Kelly Lieberman
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Rescooped by valeriecharron from stratégie marketing des PME
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Les 5 erreurs à éviter en e-mail marketing

Les 5 erreurs à éviter en e-mail marketing | Les Enjeux du Web Marketing | Scoop.it
“ L'e-mail marketing peut représenter plus de 50 % des revenus d'un site de e-commerce. Seulement vous devez employer les bonnes stratégies et surtout éviter 5 erreurs critiques pour l'utiliser à long terme et de façon profitable.”
Via Pascale Paolo, Patrice Meunier
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Rescooped by valeriecharron from Google Plus and Social SEO
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5 New Realities of SEO

5 New Realities of SEO | Les Enjeux du Web Marketing | Scoop.it
“To improve accuracy Google and Bing are attempting to understand what was actually meant by a search and refining results based on semantics.”
Via Neil Ferree
valeriecharron's insight:
seo revolution
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Rescooped by valeriecharron from rédaction web et référencement
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Qu'est-ce que le SEO maintenant que tout est en (Not provided) ?

Qu'est-ce que le SEO maintenant que tout est en (Not provided) ? | Les Enjeux du Web Marketing | Scoop.it
Google a récemment annoncé qu’il mettra de côté à l’avenir toutes les données des mots clés en Not Provided sur Google Analytics, qui crée une fois de plus l’occasion (et peut-être la plus grande occasion) de dire : Est-ce que le SEO est mort ?
Via Digitives
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Rescooped by valeriecharron from Time to Learn
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Comment débloquer le « Not Provided » dans Google Analytics

Comment débloquer le « Not Provided » dans Google Analytics | Les Enjeux du Web Marketing | Scoop.it
Voici 4 méthodes utiles pour résoudre le problème avec Not Provided dans Google Analytics. Optimiser votre référencement avec ces techniques
Via Frédéric DEBAILLEUL
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Rescooped by valeriecharron from MarketingHits
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How to do Keyword and Intent Research in a 100% (Not Provided) Environment

How to do Keyword and Intent Research in a 100% (Not Provided) Environment | Les Enjeux du Web Marketing | Scoop.it
On September 23, Google announced that all search referral data will not be passed, at least for organic searches. SiteTuners is examining what that means for online marketing professionals.There are no two ways about it – the looming 100% (not provided) is tough for online marketers. It’s tough for SEOs- they will have fewer tools to find opportunities for search term growth, to dissect brand versus non-brand search terms, and to tie search terms to traffic growth. That last bit particularly hurts, because losing visibility into how search terms drive people into the web site affects SEO budgets.SEOs aren’t the only ones hurting, though. Conversion analysts lost a good channel for determining intent, and a good diagnostic tool for figuring out which pages to start optimizing on a limited budget.What did you lose?
Via Brian Yanish - MarketingHits.com
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Rescooped by valeriecharron from Digital-News on Scoop.it today
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Google Keyword '(Not Provided)': How to Move Forward

Google Keyword '(Not Provided)': How to Move Forward | Les Enjeux du Web Marketing | Scoop.it
“ Learn what the loss of keyword data really means, how you can measure SEO success and performance now, and how to research keyword opportunities, as well as eight ways you can report on SEO performance when keyword data is "(not provided)".”
Via Thomas Faltin
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Rescooped by valeriecharron from Actua web marketing
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Pour attirer les visiteurs, cet aquarium a lancé un GPS de pingouins en réalité augmentée !

Pour attirer les visiteurs, cet aquarium a lancé un GPS de pingouins en réalité augmentée ! | Les Enjeux du Web Marketing | Scoop.it
“ Voici sans aucun doute le GPS le plus amusant qui existe ! Au Japon, on aime les nouvelles technologies et cette communication du Sunshine Aquarium à Tokyo ne me contredira pas.”
Via nadege belloche lema
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funny
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How to Use Your Google+ Business Page

How to Use Your Google+ Business Page | Les Enjeux du Web Marketing | Scoop.it
“I miss my ’67 VW Bug. Armed with my grease-stained copy of the classic How to Keep Your Volkswagen Alive: A Manual for the Compleat Idiot, I could fix anything on that car, with its lawnmower-simple engine.”
Via Neil Ferree
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How Constant Contact Uses Pinterest to Reach a B2B Market

How Constant Contact Uses Pinterest to Reach a B2B Market | Les Enjeux du Web Marketing | Scoop.it
“Would you like to know how a B2B company can use social media? Here's how Constant Contact uses Pinterest successfully for their business.”
Via Kelly Lieberman
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Rescooped by valeriecharron from Google+ Local & Local SEO News
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NEW Places for Business Mobile App - Just Launched!

NEW Places for Business Mobile App - Just Launched! | Les Enjeux du Web Marketing | Scoop.it
Excited to announce a new product Google has been working on that just launched today. Introducing the brand new Places for Business Mobile App. Keep your business listing fresh and up-to-date across Google right from your phone! Screen shots and more inside...
Via Linda Buquet :: Catalyst eMarketing
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google for ever
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Facebook And Pinterest Dwarf Twitter In Referral Traffic [CHART] - AllTwitter

Facebook And Pinterest Dwarf Twitter In Referral Traffic [CHART] - AllTwitter | Les Enjeux du Web Marketing | Scoop.it
“Facebook And Pinterest Dwarf Twitter In Referral Traffic [CHART]”
Via Kelly Lieberman
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comparaison
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Rescooped by valeriecharron from Pinterest
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Ultimate Guide to Pinterest for Brands | Social Media Today

Ultimate Guide to Pinterest for Brands | Social Media Today | Les Enjeux du Web Marketing | Scoop.it
“This Pinterest guide will help you gain a deeper understanding of Pinterest metrics and provide tips on effectively engaging with and growing your follower base.”
Via Kelly Lieberman
valeriecharron's insight:
useful to start social media strategy
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Rescooped by valeriecharron from stratégie marketing des PME
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Infographie | Plus de 25% des budgets marketing passent dans le brand content

Infographie | Plus de 25% des budgets marketing passent dans le brand content | Les Enjeux du Web Marketing | Scoop.it
“ En 2013, les marketeurs auront dépensé 118,4 milliards de dollars pour produire du contenu de marque et investir les réseaux sociaux.”
Via Jacques Tang, Patrice Meunier
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Rescooped by valeriecharron from médias sociaux, e-reputation et web 2
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Données personnelles : Google joue-t-il dangereusement avec sa réputation ?

Données personnelles : Google joue-t-il dangereusement avec sa réputation ? | Les Enjeux du Web Marketing | Scoop.it
“ Sans faire de bruit, Google vient de procéder le 11 octobre dernier à une mise à jour de ses conditions d’utilisation.”
Via David Tabary
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