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The Optimized Pin For Pinterest Marketing

The Optimized Pin For Pinterest Marketing | Les Enjeux du Web Marketing | Scoop.it
“Learn easy yet powerful tips in this infographic and insights article to fully optimize every Pinterest pin for successful Pinterest marketing.”
Via Kelly Lieberman
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Les Enjeux du Web Marketing
Une révolution est en marche.
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SEO international : quand rel alternate, hreflang et canonical cohabitent...

SEO international : quand rel alternate, hreflang et canonical cohabitent... | Les Enjeux du Web Marketing | Scoop.it
Exemple de stratégie SEO internationale 100% efficace pour gérer le multilingue, multi-régions et déclinaison pour dispositifs mobiles.
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Les femmes à l'assaut du Web - L'Express

Les femmes à l'assaut du Web - L'Express | Les Enjeux du Web Marketing | Scoop.it
Ingénieures, entrepreneuses du Web, business angels... Les femmes prennent d'assaut le secteur du digital. Et ouvrent la voie à une nouvelle génération d'entreprises.
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Rescooped by valeriecharron from Local SEO for local businesses
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LOCAL SEO - 10 Steps TO Get Found in Local Search

LOCAL SEO - 10 Steps TO Get Found in Local Search | Les Enjeux du Web Marketing | Scoop.it
“Here are 10 steps that every local business should put into practice to see an increase in targeted search traffic.”
Via Peg Corwin
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Peg Corwin's curator insight, March 22, 9:29 AM

Excellent CHECKLIST of local best practices to get found locally in search engines.  


 Yes, it all starts with understanding your keywords and optimizing your pages for them.  Plus local listings in Google and more.  Click for the full 10 point checklist.


 If you like this scoop, would you consider a thumbs up or share?

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Why "Barnacle SEO" Is Making A Big Comeback In Local

Why "Barnacle SEO" Is Making A Big Comeback In Local | Les Enjeux du Web Marketing | Scoop.it
“Although I’d heard of “barnacle SEO” as a tactic at some of the early SEO conference networking events, the first real proponent of it in local search was Will Scott. I want to say that Will originally published this post on the now-defunct Local Search News in early 2008; but alas, the original has been […]”
Via Peg Corwin
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Jon Dewar's curator insight, April 5, 8:12 AM

Local Search Engine Directories are soooooooooo important. I can not stress this enough! 

 

#organicseo #smallbiz #smallbusiness #seo #sem #searchenginedirectorysubmkssion #contentmarketing

Nine0Media's curator insight, April 7, 7:01 PM

#DIYSEO #Nine0Media

kllynch's curator insight, October 13, 12:33 PM

Yes it is back in full force!

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Infographic: Winning Local Through Search Engines, Yellow Pages, Maps & Reviews

Infographic: Winning Local Through Search Engines, Yellow Pages, Maps & Reviews | Les Enjeux du Web Marketing | Scoop.it
“Virtually all consumers turn to the internet to find local products and services. Are you positioned to win them, as a local business? There are four key steps to consider: search engines, internet yellow pages, map services and reviews. The folks from Kenshoo Local have put together an infographic with these four key areas, along with […]”
Via Peg Corwin
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Peg Corwin's curator insight, March 29, 7:23 PM

Infographic on local search factors to master.


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Lari Pogo's curator insight, November 19, 9:20 AM

Trantr.com- the yellow pages directory in United States of America. It is the great way to find some business. I hope than you will like this website. We are have very simple design. Although the design and simple, but it does not prevent our visitors to search for the information they need quickly and comfortably as possible. Here you can find more than 20 million US companies.

There are many websites similar to us by nature, but we also have distinctive features such as ease of use. I think people will appreciate it and will visit us often. I hope you will like us.

Rescooped by valeriecharron from Local SEO for local businesses
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What is Google Local? And how to set up a Page! - Martin Shervington

What is Google Local? And how to set up a Page! - Martin Shervington | Les Enjeux du Web Marketing | Scoop.it
“Google Local will enable a business to 'get on the map'. With a change of name from Google Places, you will see how it is now integrated with Google Plus.”
Via Peg Corwin
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Peg Corwin's curator insight, June 8, 10:12 AM

Learn the basics of Google local here.

Rescooped by valeriecharron from Local SEO for local businesses
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The James Bond Guide to Local SEO Competitor Analysis

“With a little help from James Bond, discover how you can perform the best local SEO competitor analysis possible and become the 007 of local SEO.”
Via Peg Corwin
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Peg Corwin's curator insight, June 15, 10:06 AM

A strategy and tools for taking on local online competitors.

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The Importance of Google+ for Implicit and Local Search

The Importance of Google+ for Implicit and Local Search | Les Enjeux du Web Marketing | Scoop.it
“Search intent has changed with the abundance of metadata available for Google to use in its algorithm so that they know enough background information on”
Via Peg Corwin
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Peg Corwin's curator insight, June 29, 1:16 PM

Call local searches are not equal.  Hyperlocal terms are becoming more significant.  Learn more..

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Everybody Needs Local SEO

Everybody Needs Local SEO | Les Enjeux du Web Marketing | Scoop.it
“Go beyond NAP with Greg Gifford's 7 site elements for local SEO plus an easy citation workflow that gets you on the map.”
Via Peg Corwin
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Peg Corwin's curator insight, July 11, 9:24 PM

City and state in the title tag, H1, URL, content, alt tag, meta description.  And an embedded map.  Really?  Wow I've got work to do....

Rescooped by valeriecharron from Local SEO for local businesses
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40+ Local SEO Tools- The Complete List (Sort by Category)

40+ Local SEO Tools- The Complete List (Sort by Category) | Les Enjeux du Web Marketing | Scoop.it
“Doing SEO for your local clients? We have compiled a list of 40+ tools and categorize them according to their purpose. Hope you'll find it useful.”
Via Peg Corwin
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Rescooped by valeriecharron from Local SEO for local businesses
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Visual Guide to Local SEO

Visual Guide to Local SEO | Les Enjeux du Web Marketing | Scoop.it
“How to Build a Perfectly Optimized Local Website by Following the Google Guidelines - includes infographic.”
Via Peg Corwin
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Peg Corwin's curator insight, August 28, 4:15 PM

Super infographic on how to optimize your website to be found in local search.

Rescooped by valeriecharron from B2B Social Media Marketing
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Frequently Asked Questions About Content Marketing & SEO ...

Frequently Asked Questions About Content Marketing & SEO ... | Les Enjeux du Web Marketing | Scoop.it
Get answers to your most frequently asked questions about keyword research for content marketing and how to use SEO keywords in your website content.
Via Sam Wee
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Rescooped by valeriecharron from Pinterest
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Pinterest Improves Analytics With Business Upgrade

Pinterest Improves Analytics With Business Upgrade | Les Enjeux du Web Marketing | Scoop.it
“ Big Upgrade For Businesses on Pinterest “To Upgrade or Not to Upgrade?” That was the question I asked myself when Pinterest inquired whether I wanted to switch to a business account saying: “Ge…”
Via Kelly Lieberman
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La vidéo, un instrument de prédilection pour le marketing digital - informatique

La vidéo, un instrument de prédilection pour le marketing digital - informatique | Les Enjeux du Web Marketing | Scoop.it
D’après une enquête de Brightcove, fournisseur mondial de services vidéo cloud, les consommateurs élèvent la vidéo au rang de moyen de...
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Rescooped by valeriecharron from All Things HR and Social Media: Social recruiting, ERPs, Employer Brand...etc.
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KPIs for Your Social Media Dashboard

KPIs for Your Social Media Dashboard | Les Enjeux du Web Marketing | Scoop.it
“ Ever wondered what you really need to measure in order to gauge your success on social networks? Here are the key performance indicators (KPI) I typically focus on with my clients.”
Via AK Miller
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Rescooped by valeriecharron from Local SEO for local businesses
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Local Listing Enhancement Services - Moz vs Yext vs UBL vs DIY

Local Listing Enhancement Services - Moz vs Yext vs UBL vs DIY | Les Enjeux du Web Marketing | Scoop.it
“When you show up in local search results, new customers can find you. Create consistent, visible business listings with Moz Local.”
Via Peg Corwin
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Peg Corwin's curator insight, March 29, 9:34 AM

What does it cost to have someone handle the tedious process of verifying and correcting local lists?  See this comparison and discussion at MOZ.  


Are services offered annually to facilitate ease of future changes?  Is it really worthwhile to pay yearly if you have a simple business with no plans to move?


  If you like this scoop, please consider a thumbs up or share.

Rescooped by valeriecharron from Local SEO for local businesses
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21 Local SEO Mistakes To Avoid

21 Local SEO Mistakes To Avoid | Les Enjeux du Web Marketing | Scoop.it

Via Peg Corwin
valeriecharron's insight:
Vert useful
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Moz Local, part of Moz SEO Tool

Moz Local, part of Moz SEO Tool | Les Enjeux du Web Marketing | Scoop.it
“Promoting your company through blogs, podcasts, video, newsletters, SEO, eBooks and Social Media is called Inbound Marketing. The ultimate purpose of inbound ma”
Via Peg Corwin
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Peg Corwin's curator insight, June 8, 12:50 PM

See the Moz local aspect of the well-regarded seo tool.

Roger L. Gill's curator insight, June 10, 7:57 PM

Moz has some of the best online marketing resources.  I highly recommend them.

Rescooped by valeriecharron from Local SEO for local businesses
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The SEO Toolbox: SEO, Local SEO, and Free Tools

The SEO Toolbox: SEO, Local SEO, and Free Tools | Les Enjeux du Web Marketing | Scoop.it
“This SEO Toolbox provides you with all the tools you need when it comes to your SEO and Local SEO campaigns, plus a free tools package.”
Via Peg Corwin
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Rescooped by valeriecharron from Local SEO for local businesses
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Google My Business - A Brand, A Portal, A Platform

Google My Business - A Brand, A Portal, A Platform | Les Enjeux du Web Marketing | Scoop.it
“Today, Google is rolling out Google My Business - a significant small business upgrade to Google Places and Plus. After multiple years of struggle in upgrading”
Via Peg Corwin
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Peg Corwin's curator insight, June 15, 10:13 AM

About changes in the Google local and Google places interface.

ConfluenceSocialMarketing's curator insight, June 20, 9:28 PM

Like the new navigation.

Rescooped by valeriecharron from Local SEO for local businesses
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Google Plus Guide for Marketers

“Kick-start your Google Plus Account and get the best out of Google. A Google Plus Account gives you: Organic Presence - Generates high CTRs and thus, more traf…”
Via Peg Corwin
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Peg Corwin's curator insight, July 4, 8:11 PM

Basic intro to Google Plus local presented in a slideshare.  Tips about using Google badges, verifying emails and more.

Rescooped by valeriecharron from Local SEO for local businesses
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10 Ways to Find More Local Facebook Fans |

10 Ways to Find More Local Facebook Fans | | Les Enjeux du Web Marketing | Scoop.it
“Do you need to localize your marketing efforts to reach your real customers? Here's how to build your local Facebook community.”
Via Peg Corwin
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Peg Corwin's curator insight, August 14, 12:12 PM

Tips include using local keywords in your pages settings, meeting community influencers, turning customers into Fans, and 7 more.

Rescooped by valeriecharron from Local SEO for local businesses
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Local SEO Changes For Google's Latest Tweak

Local SEO Changes For Google's Latest Tweak | Les Enjeux du Web Marketing | Scoop.it
“Something wicked this way flaps - let Ali take you under his wing in this Local SEO special as we await the UK arrival of Google's Pigeon algorithm refresh.”
Via Peg Corwin
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Peg Corwin's curator insight, August 28, 7:36 AM

Good post on changes in local SEO as a result of the latest Google search ranking factor changes.  


Sample tip: " The Data Highlighter in Google Webmaster Tools is an often overlooked weapon in the local SEO arsenal, as are microformats like schema mark-up."

Rescooped by valeriecharron from Local SEO for local businesses
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Where Google Algorithm Is Heading In Local Search -

Where Google Algorithm Is Heading In Local Search - | Les Enjeux du Web Marketing | Scoop.it
“Google is making changes in its local search algorithm, get the details about what changes Google is doing in its Pigeon algorithm update.”
Via Peg Corwin
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Peg Corwin's curator insight, September 2, 6:19 PM

Good SEO news for local businesses - " ...sites are getting good rank development for the cities near to the business location and showing huge rank drops for cities which are far away from actual business location."

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Just 38% of companies have a content marketing strategy: report - Econsultancy (blog)

Just 38% of companies have a content marketing strategy: report - Econsultancy (blog) | Les Enjeux du Web Marketing | Scoop.it
Econsultancy (blog)Just 38% of companies have a content marketing strategy: reportEconsultancy (blog)While the importance of content marketing is beyond dispute, with 90% of respondents believing that it will become more important over the next 12...
Via Sam Wee
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