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Les Enjeux du Web Marketing
Une révolution est en marche.
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Rescooped by valeriecharron from Internet Marketing Strategy 2.0
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New SEO Methods Reward Quality Content and Audience Engagement Skills

New SEO Methods Reward Quality Content and Audience Engagement Skills | Les Enjeux du Web Marketing | Scoop.it

 

 


Via Robin Good
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Celebritize You's comment, July 1, 2013 10:14 PM
Many of my clients are still thinking old SEO. Ugggh.
Sigrid de Kaste's curator insight, July 3, 2013 5:44 AM

In my opinion Marketing Knowledge has always played a large part of SEO

Johnny's curator insight, July 7, 2013 3:05 AM

Check ou the info graphic...

Rescooped by valeriecharron from Internet Marketing Strategy 2.0
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Find Good Content To Post To Your Social Media Channels with NewsPin

Find Good Content To Post To Your Social Media Channels with NewsPin | Les Enjeux du Web Marketing | Scoop.it

Robin Good: NewsPin is a new web service which allows you to rapidly find relevant content in the topics you are interested in and to easily post it to your preferred social media channels (even automatically).

NewsPin (formerly Kurat), does not require any technical knowledge, and it is actually designed for those who have little time to post to social media and are looking for an easier and faster way to get some relevant content out to their followers. NewsPin serves exactly that purpose.

Free to use.


Try it now: http://www.newspin.co/  ;


Via Robin Good
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Rescooped by valeriecharron from Marketing Strategy and Business
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The SEOgadget Guide to Conversion Rate Optimization | SEOmoz

The SEOgadget Guide to Conversion Rate Optimization | SEOmoz | Les Enjeux du Web Marketing | Scoop.it

Excerpted from article:

"To get good at driving real change, you’ve got to define a CRO methodology. The real trick to improving your conversion is pretty simple: identify, and target the core barriers to conversion and then, scientifically test the changes. This is the good path that we advocate for all inbound marketers to follow.


At the heart of conversion rate optimization is the notion of removing barriers to conversion. These are the forces stopping your site from converting visitors into sales.

Barriers to conversion can include usability errors, weak persuasive techniques and often, page relevancy issues.


Here’s how we do it:

Step 1 – Set up Funnels

Setup your funnels and analyse the points where your users enter, until the point they exit. Try to identify the “missing links” or barriers to conversion.


Step 2 – Analytics

Find out what’s actually happening when people land on your site, analyse what they do, what keywords they discovered you for and where they land.

Usability tools such as ClickTale are also great for funnels and their form analytics reveal where users drop off along your forms. CrazyEgg is another simple and effective tool that we use for click density analysis.


Step 3 - Barriers

To identify barriers to conversion, you’ve got to build up a profile of people’s objections and opinions.

Tools such as Kissinsights, Pop-Survey, Kampyle are really good for page level surveys and pretty simple to setup.


Step 4 – Go Offline

If we know our target then the objective becomes easier. Study your website and understand your customers.

Speak to sales staff to learn the likely barriers they face when they sell and use the site.


Step 5 – Prospect for Missing Links

Study your website carefully and consider what you’re missing. For example, showing expert reviews, customer reviews, testimonials, or even taking the time to build a community.


Step 6 – Strengthen Average Order Value (AOV)


Step 7 – Wireframe the Solutions

We use tools such as Balsamiq and Cacoo to wireframe the solutions and then prepare hypotheses for testing. Test scientifically, the most important thing to take away from testing is to learn what works and what doesn’t and to keep building structurally to increase conversion rate. No guesswork!


Step 8 - Testing

We primarily use Google Website Optimiser (which is now becoming content experiments) and Visual Website Optimiser. There’s loads of split testing and multivariate software. But remember: it’s not the testing tool that increases your conversion it’s the ideas you put into it.


Step 9 - Review

Review your test, analyse the analytics, click density and form analytics (ClickTale) and compare it to the original page, check the difference.

Tracking AOV and revenue is so important when testing. Structure your follow up tests and build on your success, or failure.


Step 10 – Rinse & Repeat

Repeat the process and keep building successful tests. Each time you test and find winning variations, you build up a portfolio of increases. Conversion rate optimization is an iterative process, which builds on the success of the previous test.


Read full article here: http://j.mp/MzYuQ9



Via Giuseppe Mauriello
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Rescooped by valeriecharron from Google Penalty World
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New Google Penalty Coming For Those Over-Optimized SEO Sites

New Google Penalty Coming For Those Over-Optimized SEO Sites | Les Enjeux du Web Marketing | Scoop.it

From the original article: "Google has been working on a new penalty that targets site’s that overly optimize for search engines for the past few months.

 

Matt Cutts said the new over optimization penalty will be introduced into the search results in the upcoming month or next few weeks.

 

The purpose is to “level the playing field,” Cutts said. To give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO."

 

Check also out this video from Matt Cutts, dating back to 2009, and illustrating how much Google's take on this issue has profoundly changed, if not reversed altogether. http://www.youtube.com/watch?v=Bz0KQNPDUoc

 

Must listen-to. 8/10

 

Here is a full text trasncription (and the audio recording) of what Matt Cutts has exactly said: http://selnd.com/FTwher ;

Check also: http://www.seroundtable.com/google-over-seo-update-14887.html  ;

 


Via Robin Good
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