4 Ways to Discover More About Your Audience With Social Media | Les Enjeux du Web Marketing | Scoop.it

Excerpted from article:

"Four social media marketing tactics to help you improve your social media content and strategy.


#1: How Do They Describe Themselves?

By analyzing your followers’ bios, you can get a deeper look into the things that they value most highly about themselves.

A great tool to find out how your audience members describe themselves is Followerwonk.

This tool pulls a report of a startling amount of information about your Twitter followers, which you can use to develop your ideal audience persona.


#2: When Are They Most Socially Active?

Knowing when your fans are online and active is a key component of effective content delivery.

A great tool to find out when your audience is most socially active is Tweriod.


#3: Whom Do They Listen To?

Engaging the top social influencers in your business niche is one of the quickest ways to get your message in front of your ideal audience. A key quote from a prominent member of your niche’s community can spark massive amounts of engagement and traffic.

How can you find influencers in your niche who are both reachable and influential?

A great tool to discover whom your audience listens to is Klout topic pages.


#4: What Content Do They Want?

The best way to find out what kind of content your audience wants is to use your brain. As far as I can tell, there isn’t another tool yet that will examine this on a large scale.

For an easy solution, run a survey on your site with a widget like KISSinsights and ask your audience which smaller social sites they like to visit...."


Read full article here:


Via Giuseppe Mauriello