Excerpted from article:
"Four social media marketing tactics to help you improve your social media content and strategy.
#1: How Do They Describe Themselves?
By analyzing your followers’ bios, you can get a deeper look into the things that they value most highly about themselves.
A great tool to find out how your audience members describe themselves is Followerwonk.
This tool pulls a report of a startling amount of information about your Twitter followers, which you can use to develop your ideal audience persona.
#2: When Are They Most Socially Active?
Knowing when your fans are online and active is a key component of effective content delivery.
A great tool to find out when your audience is most socially active is Tweriod.
#3: Whom Do They Listen To?
Engaging the top social influencers in your business niche is one of the quickest ways to get your message in front of your ideal audience. A key quote from a prominent member of your niche’s community can spark massive amounts of engagement and traffic.
How can you find influencers in your niche who are both reachable and influential?
A great tool to discover whom your audience listens to is Klout topic pages.
#4: What Content Do They Want?
The best way to find out what kind of content your audience wants is to use your brain. As far as I can tell, there isn’t another tool yet that will examine this on a large scale.
For an easy solution, run a survey on your site with a widget like KISSinsights and ask your audience which smaller social sites they like to visit...."
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Via Giuseppe Mauriello