Les Enjeux du Web Marketing
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Les Enjeux du Web Marketing
Une révolution est en marche.
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4 Ways to Discover More About Your Audience With Social Media

4 Ways to Discover More About Your Audience With Social Media | Les Enjeux du Web Marketing | Scoop.it

Excerpted from article:

"Four social media marketing tactics to help you improve your social media content and strategy.

 

#1: How Do They Describe Themselves?

By analyzing your followers’ bios, you can get a deeper look into the things that they value most highly about themselves.

A great tool to find out how your audience members describe themselves is Followerwonk.

This tool pulls a report of a startling amount of information about your Twitter followers, which you can use to develop your ideal audience persona.

 

#2: When Are They Most Socially Active?

Knowing when your fans are online and active is a key component of effective content delivery.

A great tool to find out when your audience is most socially active is Tweriod.

 

#3: Whom Do They Listen To?

Engaging the top social influencers in your business niche is one of the quickest ways to get your message in front of your ideal audience. A key quote from a prominent member of your niche’s community can spark massive amounts of engagement and traffic.

How can you find influencers in your niche who are both reachable and influential?

A great tool to discover whom your audience listens to is Klout topic pages.

 

#4: What Content Do They Want?

The best way to find out what kind of content your audience wants is to use your brain. As far as I can tell, there isn’t another tool yet that will examine this on a large scale.

For an easy solution, run a survey on your site with a widget like KISSinsights and ask your audience which smaller social sites they like to visit...."

 

Read full article here:

http://www.socialmediaexaminer.com/knowing-your-social-media-audience/


Via Giuseppe Mauriello
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28 Creative Pinboard Ideas To Power Your Pinterest Marketing

28 Creative Pinboard Ideas To Power Your Pinterest Marketing | Les Enjeux du Web Marketing | Scoop.it

Excerpted from article:

"With the rise in popularity of visual content, marketers are realizing that Pinterest is a great way to show off their brands' personalities, engage their social media fans and followers, and even generate some leads along the way.

 

Here are 28 creative pinboard ideas to power your Pinterest marketing.

1) Idea/Inspiration/Example Board;

2) Philanthropy Board;

3) Marketing Campaign Board;

4) Video Board;

5) Customer Success Board;

6) Products/Services Board;

7) Behind the Scenes Board;

8) Contest Board;

9) Employee Board;

10) Mission Board;

11) User-Generated Board;

12) Blog Board;

13) Content/Resources Board;

14) Testimonials Board;

15) Visual Industry Data/Statistics Board;

16) Industry Infographics/Diagrams/Flowcharts Board;

17) Meme Board;

18) Complementary Products Board;

19) Inspirational Industry Quotes;

20) Events/Conferences Board;

21) Brand Lifestyle Board;

22) Industry Tips Board;

23) History Board;

24) Customer Interest Board;

25) Industry Cartoons Board;

26) A Day at the Office Board;

27) Newsjacking Boards;

28) Boards Organized By Location;

 

Each pinboard is analyzed with many details, links and images.

Read full interesting article here:

http://blog.hubspot.com/blog/tabid/6307/bid/33457/28-Creative-Pinboard-Ideas-From-Real-Brands-on-Pinterest.aspx


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7 Ways to Drive More Blog Traffic Using LinkedIn

7 Ways to Drive More Blog Traffic Using LinkedIn | Les Enjeux du Web Marketing | Scoop.it

Excerpted from article:

"If you consider that significant blog traffic from LinkedIn can come directly from LinkedIn profile views, it makes sense to work to increase your profile views.

 

#1: Add Profile Links:

Showcasing descriptive and interesting links on your LinkedIn profile will encourage visitors to click through!

You can link directly to your blog homepage, or you can link to specific landing pages on your blog where you provide a special offer to potential subscribers.

 

#2: Build Connections to Boost Your LinkedIn Profile Views:

If you want to grow your visibility on LinkedIn, connect with anyone who presents a good reason for connecting!

As you grow your connections, your updates on LinkedIn will be visible to more people.

 

#3: Get Active and Engaged to Drive LinkedIn Profile Views and Blog Traffic:

Examples of LinkedIn activities that will get visibility:

- Update your profile;
- Post a status update;
- Participate in a group discussion;
- Comment on someone else’s status update;
- Post to your LinkedIn company page;
- Answer questions in LinkedIn Answers;

 

#4: Use LinkedIn on the Go:

LinkedIn has developed robust mobile applications to make networking on the go easy and fun. When you participate on LinkedIn through your mobile devices you can stay engaged and visible with your connections anytime and anywhere.

 

#5: Post Blog Articles as Status Updates and Link to Relevant Articles:

- Don’t be afraid to repurpose your blog posts as status updates from time to time.
- Post during high-traffic periods.
- Edit your comments to engage your connections.

 

#6: Leverage LinkedIn Tools and Applications:

Choose the appropriate blog application to install to pull your blog posts into your LinkedIn profile. This will enhance your profile and showcase your latest insights from your blog.

 

#7: Utilize the LinkedIn Share Button on Your Blog:

Using the LinkedIn Share button will not only help you get your posts shared on LinkedIn by blog visitors, but that in turn will drive views to your profile and new traffic to your blog!..."

 

Read full original article here:

http://www.socialmediaexaminer.com/drive-more-blog-traffic-using-linkedin/


Via Giuseppe Mauriello
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