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Les choix de Charlotte, 7 ans et demi
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Op-Ed: Give a Barbie, give an argument — Mattel's icon still raises ire

Op-Ed: Give a Barbie, give an argument — Mattel's icon still raises ire | Les choix de Charlotte, 7 ans et demi | Scoop.it
Barbie was the doll of the 60s and the feminist curse of the 70s. She’s been an aspiration, the wrong role model, and a cultural football for decades. Now, however, she’s being re-evaluated, and some interesting perspectives are emerging.
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Pink stinks: Why technology companies need to stop patronising women

Pink stinks: Why technology companies need to stop patronising women | Les choix de Charlotte, 7 ans et demi | Scoop.it
Why is it that marketers think woman cannot possibly appreciate technology for its design and function unless it comes in a candy pink?
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S’inspirer des couleurs pour stimuler son cerveau droit

S’inspirer des couleurs pour stimuler son cerveau droit | Les choix de Charlotte, 7 ans et demi | Scoop.it
[Translate] Parler d’art avec votre enfant. Ensemble appréciez les taches de couleurs. Observez leurs agencements, leurs contrastes, leurs mouvements. Un tableau n’a pas besoin de représenter la réalité.
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A social love story: how Ken won Barbie (and customers) through paid, owned, and earned media

A social love story: how Ken won Barbie (and customers) through paid, owned, and earned media | Les choix de Charlotte, 7 ans et demi | Scoop.it

Fashion doll Barbie and her boyfriend, Ken, were made for each other. From his debut commercial in 1961, it seemed the two would be together forever. But in 2004, manufacturer Mattel (client) broke up the couple to focus on Barbie’s career development. By 2010, moms and older girls remembered Ken, but many younger girls weren’t as familiar with Barbie’s former beau.

 

Coming off the success of the doll couple in Toy Story 3, Mattel saw an opportunity to re-launch Ken with a strong personality—someone more than just an accessory to Barbie. The campaign would tell an interactive love story through a highly-social courtship to bring Barbie and Ken back together.

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