LegoViews
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LegoViews
Legoviews are interviews based on LEGO SERIOUS PLAY methodology. Here you'll find theories, experiences and case studies about LEGO, LSP and more.
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From bricks to innovation

From bricks to innovation | LegoViews | Scoop.it
Lego bricks are a fascinating tool. Mostly considered a creative and engaging toy, they are much more than that. What is a toy that enhances children's creativity and imagination, becomes a tool to...
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How “Participation” Turned Consumers Into Customers

How “Participation” Turned Consumers Into Customers | LegoViews | Scoop.it
by Patrizia Bertini European Director of Research & Insights, Wipro Digital @LegoViews Many companies are rebranding themselves as participative, co-creation-led, or user centered, however, there’s still a high level of corporate uncertainty and confusion. When organizations fail to understand and leverage these practices adequately, there are systemic implications on overall strategy. Participatory design is not a […]
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Patrizia Bertini's curator insight, July 2, 2015 3:45 PM

Along with a changing value chain model, there was a parallel shift in what became valuable for customers, moving from the tangible (the beer) to the memorable (the club experience). The key success factor was not product-focused, but an understanding of what makes experiences memorable.

This approach requires constant conversation and the ability to listen, translating conversations into actionable strategies and memorable experiences. It’s also important that organizations understand that listening to and engaging are not in themselves strategies, but part of an attitude and a mind set that, to be fully implemented, must permeate the organization from within. 

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Conversations, Experience Economy, UX, metaphors, & LSP

Conversations, Experience Economy, UX, metaphors, & LSP | LegoViews | Scoop.it

[Thoughts after Mex15, Slides at the end] It was back in March 1999 when a group of forward thinking people published a revolutionary book based on 95 thesis that explained that the old business mo...

Patrizia Bertini's insight:

We live in an Experience Economy, where the value of a product or service is determined by users’ experience with the product and the service.
The value is not created by the organisation anymore, and the value of a product and experience has little to do with the economic value of the object: the value is created by the interaction of the user with the product and service. 


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The LSP facilitator's challenge

The LSP facilitator's challenge | LegoViews | Scoop.it
Facilitating is an art. it requires a mix of personality traits, like the ability to guide and lead a group,  a set of knowledge about group dynamics, psychology, and techniques. A facilitator is u...

Via Paco Prieto
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Rencontrez votre imagination avec LEGO

Rencontrez votre imagination avec LEGO | LegoViews | Scoop.it
Pour s'amuser avec des LEGO il faut avoir beaucoup d'imagination. Avec "Meet your imagination" les créatifs de LEGO aussi ont de l'imagination !
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What happens when I attend a Teamgel LEGO Serious Play workshop?

Teamgel facilitates workshop, using Lego, to achieve a Shared Bond amongst delegates, and uses the LEGO Serious Play methodology so that the delegates can ac...

Via Chrissi Nerantzi
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Serious Play Conference

Serious Play Conference | LegoViews | Scoop.it

For educators, it’s a place to learn what kind of games and sims work best at the pre-school, K-12 and higher education levels and how to integrate them into a program. Managers from non profits, museums and activist groups can find out how games can be used to get across their messages to consumers.


Via David W. Deeds, Pierre Levy
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David W. Deeds's curator insight, May 4, 2013 10:32 AM

Tempted to go. Round trip Mexico City <-> Seattle costs only 500 bucks.

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LegoViews: a LEGO® SERIOUS PLAY™ based interviewing technique.

LegoViews is an innovative journalistic interviewing technique developed by Patrizia Bertini, Certified LEGO® SERIOUS PLAY™ facilitator. Starting from the th
Patrizia Bertini's insight:

LegoViews is an innovative journalistic interviewing technique developed by Patrizia Bertini, Certified LEGO® SERIOUS PLAY™ facilitator. Starting from the theoretical framework of LEGO® SERIOUS PLAY™, the LegoView technique allows new ideas and new concepts to emerge, providing original and new insights about the topics at hand. 

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Patrizia Bertini's curator insight, April 13, 2013 3:27 AM

LegoViews is an innovative journalistic interviewing technique developed by Patrizia Bertini, Certified LEGO® SERIOUS PLAY™ facilitator. Starting from the theoretical framework of LEGO® SERIOUS PLAY™, the LegoView technique allows new ideas and new concepts to emerge, providing original and new insights about the topics at hand. 

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LEGO SERIOUS PLAY and Architecture: The presentations

LEGO SERIOUS PLAY and Architecture: The presentations | LegoViews | Scoop.it
For those who were not there and for those who want to keep reflecting on the contents presented on Saturday 23rd March in Ferrara [Italy], here are the Keynote speakers' presentation. A big thank ...
Patrizia Bertini's insight:

All the slides presented at the conference LEGO SERIOUS PLAY & Architecture (Ferrara, 23rd March 2013) available online. Presentations by Robert Rasmussen, Per Kristiansen, Lucio Margulis, Elena Merchiori, Stefano Tardini.

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Patrizia Bertini's curator insight, March 27, 2013 9:00 AM

All the slides presented at the conference LEGO SERIOUS PLAY & Architecture (Ferrara, 23rd March 2013) available online. Presentations by Robert Rasmussen, Per Kristiansen, Lucio Margulis, Elena Merchiori, Stefano Tardini.

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ITALY 20/23 March

ITALY 20/23 March | LegoViews | Scoop.it
The following pages are meant to give you all the information you might need to join the event that will take place at Restauro 2013, in Ferrara [Italy] on March 20th/23rd 2013. Click on the LEGO P...

Via Dirk Schneckenberg
Patrizia Bertini's insight:

Join Us! LEGO Serious Play workshop and a conference with the leaders in the field of LSP, Heritage and Inclusive design.

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Dirk Schneckenberg's curator insight, February 15, 2013 7:47 AM

Lego for reflecting on preserving architectural heritage

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I came, I saw, I constructed

I came, I saw, I constructed | LegoViews | Scoop.it
History and hobbies collide in Sydney's latest slice of Lego architecture.
Patrizia Bertini's insight:

''Museums around the world are waking up to the potential of children and the child-like imaginations that so many adults retain,'' senior curator at the Nicholson Museum, Michael Turner says. ''This is a fun way to engage with the ancient world, which can sometimes seem dry and dusty."

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LEGO Accused of Being Racist and Responds

LEGO Accused of Being Racist and Responds | LegoViews | Scoop.it
The LEGO Group has been accused of being racist by the Turkish Cultural Community of Austria and are forced to respond to these claims.
Patrizia Bertini's insight:

"'We regret that the product has caused the members of the Turkish cultural community to come to a wrong interpretation, but point out that when designing the product only the fictional content of the Star Wars saga were referred to.'~ Perhaps we are becoming too sensitive to attacks? 

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The 3 levels on the 'spectrum of interactive storytelling'

The 3 levels on the 'spectrum of interactive storytelling' | LegoViews | Scoop.it

Via The Digital Rocking Chair
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Clare O'Leary's curator insight, July 2, 2015 7:45 PM

I am the same sea you are of...the oceans meet throughout the world and connect us globally...it shifts and changes as the wind and is constant.

Jeni Mawter's curator insight, July 3, 2015 3:06 AM

Children's and Young Adult storytellers should always think of what interaction brings to the story and the balance of control between reader and author.

Daniel Calabuig's curator insight, August 5, 2015 1:58 PM

 

Alastair Reid  :"Interactive media lecturer Sandra Gaudenzi shared her theory of balancing audience agency with authorship at the CIJ Summer Conference today, and gave examples of stories across the spectrum" ...

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Want Brand Engagement? Build Your Community

Want Brand Engagement? Build Your Community | LegoViews | Scoop.it

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, June 17, 2015 12:59 AM

Companies are building online communities that promote meaningful dialogue, which in turn enhances product innovation, sales and long-term marketing.


3 recommendations to #community building:


1) Get creative with how you draw people into the community


2) Gather valuable #data & insights


3) Weave #customer #journeys throughout the community #experience



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Co-Creation: Finding The Cubed Factor For Customer Experience (CX)

Co-Creation: Finding The Cubed Factor For Customer Experience (CX) | LegoViews | Scoop.it
Share on Facebook Share Loading... Share on TwitterTweet Loading... Share on Linkedin Share Loading... Share on Google Plus Share Loading... by Patrizia Bertini European Director of Research & Insights, Wipro Digital @LegoViews The idea that markets are conversations has been around for at least 15 years. However, few companies really understand or actually benefit from the practice of […]
Patrizia Bertini's insight:

The days when a brand created products and simply sold them are over.  The product-centric approach has been replaced by a customer experience approach, where users can become partners of the organization.  This new perspective changes markets and processes, engaging users who are no longer seen as prey, but are an active part of the innovation process.

By focusing on co-creation, value creation grows exponentially and delivers valuable experiences. Co-creation takes the industrial unidirectional process and changes the rules, generating cubed, holistic experiences and conversations that benefit from all three key actors: the brand, the customers, and the designer.

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LEGO Serious Play: bringing creative collaboration in UX

We live in an Experience Economy, where the value of a product or service is determined by users' experience with the product and the service. We have left th…
Patrizia Bertini's insight:

LEGO Serious Play is a method that engages all actors involved in the value creation process: a playful experience where participants negotiate meanings and values, generate ideas and concepts, share visions and thoughts through metaphors and storytelling. 

By playing new visions emerge and new opportunities arise for everyone. 

But we need to be brave enough to play, to engage in conversations, to listen to the others, and accept the differences. And by realising the different points of view, take unexpected roads that lead to change and innovation.

 
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"Information is everything!" An Interview with Jean-Philippe Tremblay

''You get information by everything... You get information from this table, you get information from a newspaper, from a book, you get information from films...
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"it also depends on who tells any kind of fact. You know, the same fact can have two different stories, or many different stories, and that’s why I think it’s important to have many different views, because that’s how you can try to get to the truth." An Interview with Jean-Philippe Tremblay

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Jamming with LEGO SERIOUS PLAY: the 5 variables of Workshop Design

Jamming with LEGO SERIOUS PLAY: the 5 variables of Workshop Design | LegoViews | Scoop.it
What if I apply LEGO SERIOUS PLAY to a Jam? I should not ask myself such questions, because when I ask myself this, I want to find out the answer. So, my latest experiment was applying LSP to a Gov...
Patrizia Bertini's insight:

Designing an LSP workshop for a Jam, revealed a number of key differences with the design of a ‘traditional’ workshops and this challenge lead to a dynamic, exciting and challenging workshop management. Thanks to the experience, I have had kind of a guerilla training in managing the unexpected and I have learnt a number of useful issues which will be handy for future workshop design.
So, I have identified 5 variables that should be taken into consideration when designing a workshop in any other situation where nothing is given and everything is improvised and based on the play-do-play-do mantra.

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Colour exists by itself. It’s the human being who needs colour. LegoView with G. Cagnazzo.

Colour exists by itself. It’s the human being who needs colour. LegoView with G. Cagnazzo. | LegoViews | Scoop.it
Gianni Cagnazzo is an Architect. But that’s not enough to fully catch his polyhedric and enthusiastic attitude towards his job and his passions. Gianni Cagnazzo is president of IEM (Indoor Environm...
Patrizia Bertini's insight:

the human being is the only acting subject that changes and can change things: it’s the man who modifies, renews, changes, builds and makes sense… Therefore, man is architect of his destiny and he is the architect of the changes… and he is architect of the worlds’ colourful or grey destiny. Depending on his activities and how he performs his actions, he can colour or make the world grey…’

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Organisations as organisms: consciousness and wellness

Organisations as organisms: consciousness and wellness | LegoViews | Scoop.it
A large extend of organisational theory considered organisations from a mechanistic and traditional view. However, organisations can be seen much more like living biological organism. The etymology...
Patrizia Bertini's insight:
Organisations need to cooperate not as machines, but as conscious self-aware entities, because the real values of the organisation lies in the values that they create, share and build rather than in the production line: as a matter of fact, a production line can be replicated easily, but to evolve and create the proper conditions of its survival, an organisation needs to capitalise on values and on the constant interaction with the environment and the inner subsystems.
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Ciro Pirondi talks about Oscar Niemeyer

Ciro Pirondi talks about Oscar Niemeyer | LegoViews | Scoop.it
Ciro Pirondi is a Brazilian architect, director of the Escola da Cidade in São Paulo and friend and collaborator of Oscar Niemeyer. [Video] Ciro Pirondi came to Ferrara, in Italy, to present an exh...
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Alan McShane of Considiom, talking about The LEGO® SERIOUS PLAY® Method at EIBTM2012

Vimeo is the home for high-quality videos and the people who love them.

Via Paco Prieto
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The LEGO-Penguin Game: choose Your fave one!

The LEGO-Penguin Game: choose Your fave one! | LegoViews | Scoop.it
It all started as a funny game: let's play with a funny animal made with LEGO and let's use our imagination... Which is your favourite Penguin? :)
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Use LEGO & imagination to create a number of funny LEGO-Penguins...

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