Lego Friends
13 views | +0 today
Follow
Lego Friends
Some articles that consider how Lego conducted market research to develop Lego Friends
Your new post is loading...
Your new post is loading...
Scooped by Andrew Brownsword
Scoop.it!

Sir Fred Goodwin: the RBS chief who bet the bank and lost - Telegraph

Sir Fred Goodwin: the RBS chief who bet the bank and lost  - Telegraph | Lego Friends | Scoop.it
It's Sir Fred Goodwin's last official day at the Royal Bank of Scotland on Saturday.
Andrew Brownsword's insight:

Edit for culture

more...
No comment yet.
Scooped by Andrew Brownsword
Scoop.it!

LEGO.com About Us LEGO Group to deliver meaningful play experiences to girls with new LEGO® FRIENDS

LEGO.com About Us LEGO Group to deliver meaningful play experiences to girls with new LEGO® FRIENDS | Lego Friends | Scoop.it
more...
No comment yet.
Scooped by Andrew Brownsword
Scoop.it!

Lego's 'sexist' Friends range for girls spurs 35% profit rise

Lego's 'sexist' Friends range for girls spurs 35% profit rise | Lego Friends | Scoop.it
Pink and slimline Lego Friends range has drawn criticism from some consumer groups who say it reinforces gender stereotypes
more...
No comment yet.
Scooped by Andrew Brownsword
Scoop.it!

Learn How to Think Different(ly)

Learn How to Think Different(ly) | Lego Friends | Scoop.it
In the Economist review of our book, The Innovator's DNA, the reviewer wondered whether genius-level innovators such as Marc Benioff, Jeff Bezos, and Steve Jobs challenge the idea that working adults can really learn how to think differently and...
more...
No comment yet.
Rescooped by Andrew Brownsword from Housing Market UK - Guaranteed Rental
Scoop.it!

Landlord Rent Guarantee Insurance | UK housing market shows sales lift, says Rics

Landlord Rent Guarantee Insurance | UK housing market shows sales lift, says Rics Unlike other schemes for guaranteed rent , we also guarantee you a no void period and we also provide our property management services to you completely free of charge. With our rent guarantee scheme there are no commission fees, no admin fees and no management fees to pay. UK house sales hit their highest level in more than two-and-a-half years in February, but the figures do not signal a housing boom, surveyors say. Landlord Rent Guarantee Insurance The Royal Institution of Chartered Surveyors (Rics) said nearly 17 homes were sold per surveyor in the three months to February. The rise in sales was set to continue, Rics said, even though inquiries from potential buyers had failed to pick up since January's cold snap. Prices were also relatively unchanged. The number of mortgages on the market has increased by about a third since the launch of the Funding for Lending scheme, which was aimed at encouraging lending by offering cheap funds to mortgage and loan providers. Landlord Rent Guarantee Insurance "It is encouraging to see that the housing market now appears to be picking up across most parts of the UK despite ongoing concerns about the health of the economy," said Peter Bolton King, global residential director at Rics. Landlord Rent Guarantee Insurance "This may, in part, be down to the growing availability of mortgage finance through schemes such as Funding for Lending. However, even with activity running at its best level since the middle of 2010, it is still well down on its pre-crisis norm." The number of homes being sold at present in the UK is about half the total seen in 2007 before the financial crisis hit, according to figures from HM Revenue and Customs. The housing market has had little momentum in recent years, although a number of government schemes have assisted the market for new homes. However, many borrowers have found it tough to raise the deposit required by lenders to secure a home loan. View the original article here 3Let allows you to guarantee your rent for a term of 1 to 5 years. Contact Guaranteed Rental today on 020 8694 8098 to find out more.


Via sweet nicole
more...
sweet nicole's curator insight, March 15, 2013 11:35 AM

Landlord Rent Guarantee Insurance | UK housing market shows sales lift, says Rics Unlike other schemes for guaranteed rent , we also guarantee you a no void period and we also provide our property management services to you completely free of charge. With our rent guarantee scheme there are no commission fees, no admin fees and no management fees to pay. UK house sales hit their highest level in more than two-and-a-half years in February, but the figures do not signal a housing boom, surveyors say. Landlord Rent Guarantee Insurance The Royal Institution of Chartered Surveyors (Rics) said nearly 17 homes were sold per surveyor in the three months to February. The rise in sales was set to continue, Rics said, even though inquiries from potential buyers had failed to pick up since January's cold snap. Prices were also relatively unchanged. The number of mortgages on the market has increased by about a third since the launch of the Funding for Lending scheme, which was aimed at encouraging lending by offering cheap funds to mortgage and loan providers. Landlord Rent Guarantee Insurance "It is encouraging to see that the housing market now appears to be picking up across most parts of the UK despite ongoing concerns about the health of the economy," said Peter Bolton King, global residential director at Rics. Landlord Rent Guarantee Insurance "This may, in part, be down to the growing availability of mortgage finance through schemes such as Funding for Lending. However, even with activity running at its best level since the middle of 2010, it is still well down on its pre-crisis norm." The number of homes being sold at present in the UK is about half the total seen in 2007 before the financial crisis hit, according to figures from HM Revenue and Customs. The housing market has had little momentum in recent years, although a number of government schemes have assisted the market for new homes. However, many borrowers have found it tough to raise the deposit required by lenders to secure a home loan. View the original article here 3Let allows you to guarantee your rent for a term of 1 to 5 years. Contact Guaranteed Rental today on 020 8694 8098 to find out more.

Scooped by Andrew Brownsword
Scoop.it!

With New Toys, Lego Hopes To Build Girls Market : NPR

With New Toys, Lego Hopes To Build Girls Market : NPR | Lego Friends | Scoop.it
Retailers will soon start selling Lego Friends, the Danish toymaker's latest effort to boost sales to girls. But is Lego encouraging girls to build more, or is it simply reinforcing gender stereotypes?
more...
No comment yet.
Scooped by Andrew Brownsword
Scoop.it!

Lego Is for Girls

Lego Is for Girls | Lego Friends | Scoop.it
Focusing on boys saved the toymaker in 2005. Now the company is launching Lego Friends for “the other 50 percent of the world’s children.” Will girls buy in?
more...
Andrew Brownsword's comment, March 11, 2013 10:13 AM
What type of marketing strategy is this according to Ansoff?