Ledger Bennett B2B Marketing News
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Ledger Bennett B2B Marketing News
We’re Ledger Bennett, B2B specialists in global marketing communications. www.ledger-bennett.com
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3 Questions to Ask Before Budgeting Your 2013 Marketing Plan

3 Questions to Ask Before Budgeting Your 2013 Marketing Plan | Ledger Bennett B2B Marketing News | Scoop.it
What are we gonna do next year? That's the marketing question being asked around offices and boardrooms right this minute. Social Media?  PPC?  SEO?
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B2B website build that converts

B2B website build that converts | Ledger Bennett B2B Marketing News | Scoop.it
Find out our top best practice tips for building B2B websites that are effective at converting prospects into leads and ultimately into sales. ... Image related to 5 best practice tips for building a B2B website that converts.
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BRIC marketing strategy - 5 factors to consider

Marketing as effectively in BRICs as domestic markets? Have you even considered market differences?
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How to Recognize Sales-Readiness With Marketing Automation

How to Recognize Sales-Readiness With Marketing Automation | Ledger Bennett B2B Marketing News | Scoop.it

How to Recognize Sales-Readiness With Marketing Automation. Time to go offer assistance to help close the sale. How does that translate to a web presence, especially for a B2B business?

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Top 5 critical success factors of an Eloqua campaign

My top five list is based on delivering over 200 campaigns in eloqua over the last few years with different clients, but I’m going to focus on Eloqua 10 – specifically nurture and trigger based campaigns.

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Where Marketing Automation is Heading: SiriusDecisions Weighs In

Where Marketing Automation is Heading: SiriusDecisions Weighs In | Ledger Bennett B2B Marketing News | Scoop.it
MarketingProfs.com (subscription)Where Marketing Automation is Heading: SiriusDecisions Weighs InBostInno (blog)Customer marketing: Currently, only 8 percent of B2B organizations leverage their investment in MAPs to drive cross selling.
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B2B & Inbound Marketing Tips: Content Marketing Edition

B2B & Inbound Marketing Tips: Content Marketing Edition | Ledger Bennett B2B Marketing News | Scoop.it
B2B content marketing stats, charts, tips & tricks and infographics for helping B2B marketers absolutely CRUSH IT at content marketing.
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5 Tips for Making a Successful Infographic

5 Tips for Making a Successful Infographic | Ledger Bennett B2B Marketing News | Scoop.it

Infographics are becoming some of the most popular ways to disseminate important information online.

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Content Marketing The #1 Driver Of Leads For B2B Marketers

Content Marketing The #1 Driver Of Leads For B2B Marketers | Ledger Bennett B2B Marketing News | Scoop.it
This past May I wrote an article entitled Why The Value Of Content Is Nothing New.
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Content marketing comes of age for B2B

Content marketing comes of age. Companies' commitment to content marketing will increase rapidly: 66% say they will be “very” or “fully” engaged in content marketing by 2013.

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All B2B Companies Should Use Social Media to Generate Leads

All B2B Companies Should Use Social Media to Generate Leads | Ledger Bennett B2B Marketing News | Scoop.it
There is a ton of useful data in this infographic, so digest it, believe it, use it to convince your boss it's worth your time. Social B2B explained..
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The Relationship Between Marketing Automation and B2B Lead Generation

1to1 MediaThe Relationship Between Marketing Automation and B2B Lead Generation ...Business 2 CommunityEver since marketing automation was introduced as a classification of software, it's been sold as a way to increase the overall effectiveness of...
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Building Brands In China | The Market Research

Building Brands In China | The Market Research | Ledger Bennett B2B Marketing News | Scoop.it
Earlier this month, AdAge and Thoughtful China ran a conference entitled Market to Watch: Building Brands Beyond Tier One in China. In a country where 'Tier 2' cities may have populations of 7 million or more, there's ...
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15 tactics to help you become a brilliant guest blogger

15 tactics to help you become a brilliant guest blogger | Ledger Bennett B2B Marketing News | Scoop.it
After Google's Penguin updates and the coming of AuthorRank, there is perhaps more interest than ever in guest blogging. I've certainly had more requests this year.
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Does your Content Marketing listen to your keywords?

Do you position prospects within the buyer cycle on search traffic? Is your content aligned?
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10 Steps to Content Marketing success infographic

Are you implementing a Content Marketing strategy? Could you accelerate and optimise the process?
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BRICs Marketing - Challenging the status quo

We explore four perceptions that marketers commonly hold towards BRICs. These create pitfalls that greatly impact the effectiveness and success of marketing campaigns in emerging markets. Do you have mindsets that need to be reconsidered?

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10 Questions For B2B Marketers Before Using A Social Media Channel

10 Questions For B2B Marketers Before Using A Social Media Channel | Ledger Bennett B2B Marketing News | Scoop.it
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5 Middle-of-the-Funnel Content Ideas for B2B Marketing Automation

5 Middle-of-the-Funnel Content Ideas for B2B Marketing Automation | Ledger Bennett B2B Marketing News | Scoop.it
Business 2 Community5 Middle-of-the-Funnel Content Ideas for B2B Marketing AutomationBusiness 2 CommunityTop-of-the-funnel offers pull a website visitor into your sales funnel.
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5 Ideas for Better B2B Mobile Marketing

5 Ideas for Better B2B Mobile MarketingChief MarketerB2B marketers should focus on creating an optimized experience that seamlessly delivers content across the desktop, tablet or smartphone.
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How to Make B2B Ads Sexy

That works really well for B2C because a company like Nordstrom has tons of products in their catalogue where they won't have a shortage of recommended products. However, that might not be the case for B2B companies.
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Tips and Opportunities for B2B Marketers with YouTube and Video Content

Tips and Opportunities for B2B Marketers with YouTube and Video Content | Ledger Bennett B2B Marketing News | Scoop.it
ReelSEO Online Video NewsTips and Opportunities for B2B Marketers with YouTube: Insights from Cisco ...ReelSEO Online Video NewsThese videos are just as important as selling your brand, and we recently talked about this at SES in San Francisco with...
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Does Your Marketing Firm Use In-House Content Marketing?

Does Your Marketing Firm Use In-House Content Marketing? | Ledger Bennett B2B Marketing News | Scoop.it

Content marketing for the marketing industry… it’s like telling an auto mechanic to change the oil in their own car, or telling a dentist how important it is to clean their teeth. 

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Study: European B2B Buyers use Content Marketing & Social Media

Study: European B2B Buyers use Content Marketing & Social Media | Ledger Bennett B2B Marketing News | Scoop.it
The “2012 Buyersphere Report” conducted by The Base One Buyersphere Team interviewed 800 B2B customers in the France, Italy, Germany and the UK. The study reports that B2B buyers in Europe are actively using ...
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