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B2B Marketers Need To Get Real About Social Media and Customer Engagement

B2B Marketers Need To Get Real About Social Media and Customer Engagement | Ledger Bennett B2B Marketing News | Scoop.it
B2B Marketers Need To Get Real About Social Media and Customer Engagement - Enterprise Irregulars: http://t.co/MWSGsjQa
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Ledger Bennett B2B Marketing News
We’re Ledger Bennett, B2B specialists in global marketing communications. www.ledger-bennett.com
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A Guide to Creating B2B Video Content that Drives Awareness ...

A Guide to Creating B2B Video Content that Drives Awareness ... | Ledger Bennett B2B Marketing News | Scoop.it
Video content marketing is taking off as an effective marketing channel for B2B marketers. Take a look at how you can create quality video content and achieve amazing brand marketing results.
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9 Key Social Media Measurements To Answer 9 Key Strategic Questions - Business 2 Community

9 Key Social Media Measurements To Answer 9 Key Strategic Questions - Business 2 Community | Ledger Bennett B2B Marketing News | Scoop.it
9 Key Social Media Measurements To Answer 9 Key Strategic Questions
Business 2 Community
I was recently interviewed for a research study on the topic of B2B social media measurement. Social media metrics and analytics are hot topics today.
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How To Find the Best B2B Social Media Linkedin Groups | Social ...

How To Find the Best B2B Social Media Linkedin Groups | Social ... | Ledger Bennett B2B Marketing News | Scoop.it
Real engagement happens in Linkedin Groups, especially for B2B companies. Most are spam fests where unscrupulous marketers spam links to drive traffic.
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Demand Generation metrics C-level care about

Justifying marketing as a revenue generator and value creator - not a business cost centre.
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B2B European email legislation made easy

B2B European email legislation made easy | Ledger Bennett B2B Marketing News | Scoop.it
All you need to know when email marketing to European B2B recipients.
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Facebook drives most social B2B traffic, but Twitter is top for conversions: report

Facebook drives most social B2B traffic, but Twitter is top for conversions: report | Ledger Bennett B2B Marketing News | Scoop.it
Despite the huge attention lavished on social media, it still accounts for only a fraction of the traffic and leads for US B2B websites according to a new report from Optify.
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Social Media and Video Influence IT Purchasing Decisions

Social Media and Video Influence IT Purchasing Decisions | Ledger Bennett B2B Marketing News | Scoop.it
Marketing Strategy - When making purchasing decisions about tech products and services, business and IT professionals are turning to social, mobile, and video content in a big way in the United States, according ...
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Industry slow to adopt DMARC email standards

Industry slow to adopt DMARC email standards | Ledger Bennett B2B Marketing News | Scoop.it
Industry slow to adopt DMARC email standards BtoB Magazine “If you're a marketer working with an email service provider or marketing automation company, go ahead and inquire about what kind of plan or timeline your service provider has in place for...
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10 marketing benefits from responsive web design | Ledger Bennett B2B Marketing Blog

10 marketing benefits from responsive web design | Ledger Bennett B2B Marketing Blog | Ledger Bennett B2B Marketing News | Scoop.it
Best practices in website development for marketers to improve search, social and web performance.
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Remarketing As A Branding Tool For B2B

Remarketing As A Branding Tool For B2B | Ledger Bennett B2B Marketing News | Scoop.it
Branding in B2B search engine marketing is a constant topic for debate. All B2B marketers realize that online brand awareness and recognition is extremely important, and most marketers already promote their brand via PPC ...
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Lead Generation Vs Demand Generation

Lead Generation Vs Demand Generation | Ledger Bennett B2B Marketing News | Scoop.it
How do you know if you should be focusing on lead or demand generation activities?
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If You Don't Know Your Clients' Online Buyer Behavior, You will soon loose out

If You Don't Know Your Clients' Online Buyer Behavior, You will soon loose out | Ledger Bennett B2B Marketing News | Scoop.it
In fact, because of outdated catalogs and a lack of B2B e-commerce functionality, two out of five respondents have switched suppliers due to difficulty finding product information. What does this mean?
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Content and Inbound Marketing

Content and Inbound Marketing | Ledger Bennett B2B Marketing News | Scoop.it
Content is vital at all stages of an Inbound strategy from building traffic to capturing prospects.
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B2B Marketing On Facebook — Yes? No? Well, Maybe... - Business 2 Community

B2B Marketing On Facebook — Yes? No? Well, Maybe... - Business 2 Community | Ledger Bennett B2B Marketing News | Scoop.it
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B2B Marketing On Facebook — Yes? No? Well, Maybe...
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B2B Marketing On Facebook — Yes? No? Well, Maybe...
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Landing Page Techniques that Drive Higher Conversion - B2B ...

Landing Page Techniques that Drive Higher Conversion - B2B ... | Ledger Bennett B2B Marketing News | Scoop.it
Learn creative sways to utilize the capabilities of marketing automation to help drive higher conversion rates for your landing pages. ... Marketo B2B Marketing Automation. Login; |Marketo.com; |Contact; |News.
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The Magic Behind the Curtain: Marketing Automation Makes it All ...

The Magic Behind the Curtain: Marketing Automation Makes it All ... | Ledger Bennett B2B Marketing News | Scoop.it
This Wizard of Oz themed infographic shows the marketer's journey to buying and implementing marketing automation. ... Marketo B2B Marketing Automation · Login; |Marketo.com; |Contact; |News. Search. Blog Home · B2B ...
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What Makes Streamers Abandon Video Content? - eMarketer

What Makes Streamers Abandon Video Content? - eMarketer | Ledger Bennett B2B Marketing News | Scoop.it
When a video takes more than two seconds to load, users become much more likely to abandon the content. Longer buffering times, live streams and mobile device streams lose the most video viewers.
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5 ways to create content your customers actually want

5 ways to create content your customers actually want | Ledger Bennett B2B Marketing News | Scoop.it
People will read the blogs and tweets that brands write, and they'll look at the pictures and infographics they share, if the people producing this content give consumers what they desire.
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Is customer engagement really enough?

Is customer engagement really enough? | Ledger Bennett B2B Marketing News | Scoop.it
What my wife taught me about engagement and as marketers that we should strive for more than it.
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10 Reasons why B2B cannot ignore mobile

Ready for the mobile tipping in B2B environments? How is mobile impacting email, search and social?
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B2B Marketers Need To Get Real About Social Media and Customer Engagement

B2B Marketers Need To Get Real About Social Media and Customer Engagement | Ledger Bennett B2B Marketing News | Scoop.it
B2B Marketers Need To Get Real About Social Media and Customer Engagement - Enterprise Irregulars: http://t.co/MWSGsjQa
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Why search, social and content is like a three-legged race | Ledger Bennett B2B Marketing Blog

Why search, social and content is like a three-legged race | Ledger Bennett B2B Marketing Blog | Ledger Bennett B2B Marketing News | Scoop.it
7 reasons why search, social and content marketing is like an inbound three-legged race.
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How Translation Can Boost Your Website's Bottom Line

How Translation Can Boost Your Website's Bottom Line | Ledger Bennett B2B Marketing News | Scoop.it
Even just one language – such as Spanish or Chinese in the United States, Polish in the United Kingdom, or Turkish in Germany – can help you reach customers in the locations in which you're already spending marketing dollars, making that money go...
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Are Hashtags Actually a Useful Social Media Engagement Tool?

Are Hashtags Actually a Useful Social Media Engagement Tool? | Ledger Bennett B2B Marketing News | Scoop.it
Business 2 CommunityAre Hashtags Actually a Useful Social Media Engagement Tool?Business 2 CommunityThink about how you use hashtags. In content marketing, there are certain hashtags that are used to get content into a particular conversation.
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