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The Anatomy of Content Marketing [Infographic]

The Anatomy of Content Marketing [Infographic] | Lectures web | Scoop.it
Just like the old game 'Operation' this infographic and post explores the anatomy of content marketing from the perspective of a real person.
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Content audit guide and template

Our guide to web content audits and Excel template will help you take stock of the content on your site.
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The convergence of SEO, design and content

SEO is changing and we have now entered the age of content marketing.
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Des contenus souples et réactifs grâce à la stratégie de contenu | Openweb.eu.org

Toujours dans l’optique de « Bien faire le Web », nous nous attardons souvent à la technique, aux performances, au référencement, etc. Il est toutefois important de revenir à la base de ce qui fait un site Web : les contenus. À cet effet, Evren Kiefer vous propose un article sur la stratégie de contenu.
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Modelling Content Strategy with Content Flow Diagrams | Teehan+Lax

Modelling Content Strategy with Content Flow Diagrams | Teehan+Lax | Lectures web | Scoop.it
Content Strategy has recently emerged as "the next big thing" for digital designers and marketers.
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