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The creation and quick spread of online social media have modified that meaning, or, maybe, there’s a totally new definition under the nomenclature online social influence. Are we trying to persuade via social media?
M easure its influence on social networks is not easy.
Klout is now the market leader despite his detractors who qualify Klout social gaming around the influence, rather than a true reference tool.
OSI [Online/Digital Social Influence] is a matter of prestige more than persuasion.
Once you have reached the desired level, you will influence the online actions of others. It’s the “ability to inspire action”.
Via Frédéric DEBAILLEUL