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New OpenGL Standards Promise To Bring Better, Faster Graphics To Mobile And Desktop | TechCrunch

New OpenGL Standards Promise To Bring Better, Faster Graphics To Mobile And Desktop | TechCrunch | Lectures web | Scoop.it
At SIGGRAPH 2012 today, the Khronos Group, the non-profit organization behind the OpenGL standard, announced the release of OpenGL 4.3, OpenGL ES 3.0 for mobile devices.
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19 Reasons You Should Include Visual Content in Your Marketing [Data]

19 Reasons You Should Include Visual Content in Your Marketing [Data] | Lectures web | Scoop.it
Take a look at 19 statistics that make the case for including visual content in your marketing strategy.
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The Shocking Truth About How Web Graphics Affect Conversions

Images can reduce readership. Yes, they catch people’s attention. But without some very specific conditions in place, that attention does not translate into people reading the body copy—or coughing up cash.
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A Neil Patel SEO Recipe - Add a Dash of This Tweet Sauce to Boost Your Search Engine Rankings!

A Neil Patel SEO Recipe - Add a Dash of This Tweet Sauce to Boost Your Search Engine Rankings! | Lectures web | Scoop.it
There’s no question about the value of getting more tweets to get more exposure for you and your site…but now there is evidence that tweets (including retweets) actually impact your rankings.
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The Death of SEO? | Business 2

A little firestorm has been developing since Ken Krogue a contributor at Forbes Magazine recently penned an article titles “The Death Of SEO: The Rise of Social, PR, And Real Content” and followed up with another excellent article on feedback with some additional thoughts.

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8 Content Strategy tips from a User Perspective - State of Search

8 Content Strategy tips from a User Perspective - State of Search | Lectures web | Scoop.it
Content marketing isn't primarily about SEO, social media, branding or PR goals - it should be about the audience.
Via paulo oliveira
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[Freebie] Blitz UI Kit (PSD)

[Freebie] Blitz UI Kit (PSD) | Lectures web | Scoop.it
It’s been awhile since our last UI KIt handout. To end this dry spell, here is an amazing freebie: Blitz UI Kit.by PSD Freebies. It is all organized into one neat psd file that allows for endless customizable options.
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50 Ways To Seduce Your Web Visitors With Persuasive Landing Pages | KISSmetrics

50 Ways To Seduce Your Web Visitors With Persuasive Landing Pages | KISSmetrics | Lectures web | Scoop.it

Excerpted from article:

"You’re about to learn how to make each element of your landing page more enticing. And make your conversion rates go up. And celebrate your business growing.

 

[N.B. | Each tip is analyzed with more details, many examples and external links. Here is the check-list]

 

- How to command attention with your headlines:

1. Be useful.

2. Observe the rule of one.

3. Be ultra-specific.

4. Don’t be clever.

5. Be urgent.

6. Command attention.

7. Focus on loss aversion.

 

- How to write compelling copy:

8. Use the word "you".

9. Reduce your text.

10. Adopt familiar language.

11. Include fascinating bullets.

12. Tell us why.

13. Don’t focus on features.

14. Anticipate objections.

15. Try video.

16. Write tight.

 

- How to become trustworthy:

17. Avoid using I and we.

18. Provide proof.

19. Be unique. Nobody has confidence in copy cats.

20. Provide a reminder.

21. Use a conversational tone.

22. Add social proof.

23. Provide confidence.

24. Use symbols of trust.

25. Add a phone number.

 

- How to create a persuasive call to action:

26. Be clear.

27. Have one primary call to action.

28. Remove side bars.

29. Remove top navigation.

30. Don’t use vague words.

31. Set expectations.

32. Increase value.

33. Use the power of FREE.

34. Reduce barriers.

35. Be urgent.

 

- How to seduce with good design:

36. Stand out.

37. Show more.

38. Don’t use stock photos.

39. Add a photo of a real person.

40. Add captions.

41. Employ the power of the eye.

42. Use an arrow.

43. Embrace white space.

44. Be attractive.

45. Have your form above the fold.

 

- 5 more ways to turbo-charge your landing pages:

46. Learn.

47. Test.

48. Evaluate.

49. Evolve.

50. Study.

 

Read full, long and interesting article here:

http://blog.kissmetrics.com/seduce-your-web-visitors/


Via Giuseppe Mauriello, paulo oliveira
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HTML5 & CSS3 Fundamentals: Development for Absolute Beginners (Channel 9)

HTML5 & CSS3 Fundamentals: Development for Absolute Beginners (Channel 9) | Lectures web | Scoop.it
Want to learn a different language? Over the course of 21 episodes, our friend Bob Tabor from www.LearnVisualStudio.net will teach you the fundamentals of HTML5 & CSS3 programming.
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HTExploit – Exploiter les fichiers contenus dans un répertoire protégé par un .htaccess | Korben

HTExploit – Exploiter les fichiers contenus dans un répertoire protégé par un .htaccess | Korben | Lectures web | Scoop.it
Lors de la Black Hat, il y a 2 semaines, les Argentins Matías Katz & Maximiliano Soler ont présenté un outil open source baptisé HTExploit, écrit en...
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12 brands increasing conversions by understanding human psychology

First up a great big caveat emptor: in conversion rate optimisation there’s no such things at rules, there’s only findings. What may prove emphatically effective in one test, might be a waste of time in another similar situation.
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Paramétrage du Taux de rebond dans Google Analytics

Paramétrage du Taux de rebond dans Google Analytics | Lectures web | Scoop.it
Bonne nouvelle, dans un billet posté le 25 juillet, par  Alexey Petrov, Google Analytics annonce une nouvelle fonction pour paramétrer le «  taux de...
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Google Penguin et la mort des communiqués de presse web

Google Penguin et la mort des communiqués de presse web | Lectures web | Scoop.it
La mise à jour de Google Penguin a changé le paysage du référencement naturel. Découvrez notre étude et analyse approfondie sur l'algorithme.
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"4 Resources on How To Optimize Your Website's SEO Using Social Media" | Jeffbullas's Blog

   I was at a trade show a few weeks ago and a guest to our stand at Infinity Technologies came up and started talking to us about his web site, that had just been completed by another web designer, and wanted us to have a look at it and see what...
Via Deborah Simar
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6 Branding Approaches They Forgot to Teach You in Business School

6 Branding Approaches They Forgot to Teach You in Business School | Lectures web | Scoop.it
Tweet Tweet Do you have all the basics of branding in place, but you are still struggling to create even a dent in your competitor’s market share?
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Revolutionary study: We prove that tweets do affect rankings

Revolutionary study: We prove that tweets do affect rankings | Lectures web | Scoop.it
In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a URL, and its Google ranking.
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How to Create an Effective Google+ SEO Content Strategy | Search Engine Journal

How to Create an Effective Google+ SEO Content Strategy | Search Engine Journal | Lectures web | Scoop.it

I’ve recommended from the beginning that businesses should use Google+, but with the launch of Search Plus Your World, the web marketer’s game has changed…

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» The Basics of Content Inventory for a Better Website { Vervely }

» The Basics of Content Inventory for a Better Website { Vervely } | Lectures web | Scoop.it

Via paulo oliveira
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Search Engine Optimization vs User Experience Optimization

Search Engine Optimization vs User Experience Optimization | Lectures web | Scoop.it

Should user experience optimization take priority over search engine optimization? 


Via paulo oliveira
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Infographie : le marché des agences SEO - Actualité Abondance

3 août 2012 - L'infographie du vendredi propose quelques chiffres sur la structuration du marché des agences SEO pour de nombreux pays dans le monde...
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Understanding Typography: 10 Helpful Tools and Resources

Understanding Typography: 10 Helpful Tools and Resources | Lectures web | Scoop.it
In my last article on Understanding Typography, I wrote about what goes into the design of typography and how to manipulate it to improve on your website’s layout and to enhance user experience.
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Infographie : Raccourcis et astuces sur Google +

Découvrez cette infographie qui vous présente quels sont les raccourcis et astuces utiles concernant le réseau social de Google : Google +.


Via Frédéric DEBAILLEUL
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12 brands increasing conversions by understanding human psychology

First up a great big caveat emptor: in conversion rate optimisation there’s no such things at rules, there’s only findings. What may prove emphatically effective in one test, might be a waste of time in another similar situation.
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