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QR codes – fad or a marketing opportunity for brands | Web SEO Analytics

QR codes – fad or a marketing opportunity for brands | Web SEO Analytics | Lectures web | Scoop.it
QR (Quick Response) codes can be a fantastic opportunity for marketing agencies/brands.  But what a QR code is and what can it offer in terms of marketing?
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SEO Guide: How to change your Domain name without losing your rankings | Web SEO Analytics

SEO Guide: How to change your Domain name without losing your rankings | Web SEO Analytics | Lectures web | Scoop.it
Changing the domain name of your website can have a serious impact on SEO and organic traffic and generally it is not advised from SEO perspective.
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101 Ways to Link Build in 2012 | Search Engine Journal

I don’t know about you, but nothing gets me more frustrated than seeing people online whine about how, “It’s sooooo hard to build links these days!”


Really – if anything – the number of link building opportunities available today has only increased as new and different types of web properties have proliferated online!


So if you’re one of those people on the link building fence, take a look at the following list of 101 different link building techniques I’ve compiled. Surely, you’ll find something in there to get your creative juices flowing!

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SEO Tips: Quick Guide to getting started with Bing Webmaster Tools

SEO Tips: Quick Guide to getting started with Bing Webmaster Tools | Lectures web | Scoop.it
As I've mentioned in previous Tutorials and Tips Google Webmaster Tools is an invaluable way to review how your site is doing with Google, and also gain an insight into the its position in the search engine and keyword performance.
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When Social Media Fails | Social Media Today

When Social Media Fails | Social Media Today | Lectures web | Scoop.it
How many times have you heard it said that social media can help your company? All you have to do is learn a few simple tricks about tweeting and likes and soon enough you’ll be living large. Better yet, just pay Mr.
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Le Chrome Web Lab ouvre ses portes

Le Chrome Web Lab ouvre ses portes | Lectures web | Scoop.it
Annoncé à l'occasion du Google I/O, le Chrome Web Lab vient d'ouvrir ses portes.
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55% of shoppers abandon carts due to shipping costs: infographic

55% of shoppers abandon carts due to shipping costs: infographic | Lectures web | Scoop.it

A large proportion of abandoned shopping carts are unavoidable as consumers never really intended to make a purchase in the first place. But...

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HTML5 Techniques for Optimizing Mobile Performance - HTML5 Rocks

HTML5 Techniques for Optimizing Mobile Performance - HTML5 Rocks | Lectures web | Scoop.it

Spinning refreshes, choppy page transitions, and periodic delays in tap events are just a few of the headaches in today’s mobile web environments. Developers are trying to get as close to native as they possibly can, but are often derailed by hacks, resets, and rigid frameworks.


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Weekly Design News – Resources, Tutorials and Freebies (N.144) - Speckyboy Design Magazine

This is our weekly column were we share our favorite design related articles, resources and cool tidbits from the past week.
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Observatoire de l'intranet et de la stratégie numérique - Résultats...

www.observatoire-intranet.com Résultat de l’enquête 2012 -...

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Basehold.it - quick, painless, javascript-free baseline overlays

Baseline grids are super helpful for web designers, allowing us to maintain vertical rhythm on our designs. But short of a few Javascript bookmarklets, there isn't really a simple way to get a baseline grid overlay on our designs. Enter Basehold.it

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SOAP vs REST, l'éternel débat - Le Blog: article - GFI e-Business

Petit (tout petit) comparatif.

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978 Grid System for Web Design - responsive grid ?

978 Grid System for Web Design - responsive grid ? | Lectures web | Scoop.it
978 is a grid layout system that uses 12 columns at 54px, with 30px gutters. This comes out to a total of 978px, which uses up most of the space on a 1024x768 monitor.
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The new Google +1 button and the Effects on SEO | Web SEO Analytics

The new Google +1 button and the Effects on SEO | Web SEO Analytics | Lectures web | Scoop.it
Google has recently announced the release of a new social button called “+1” (plus one).
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URL Naming Best Practices | Search Engine Journal

The URL of a webpage is an important factor as far as search engine optimization is concerned. Right after the title tags and meta description, a meaningful URL is considered a strong signal towards the “intent” of a page because, apart from Anchor text, a URL is the only parameter that can be used to “judge” a page before visiting it.

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SEO Tips: Setting local goals with SEO

SEO Tips: Setting local goals with SEO | Lectures web | Scoop.it
Setting local goals with SEO. It can be much easier to come high for locally targeted keywords. here's how... Looking for more business locally to come through your website?
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Bing VS. Google: Can Bing Compete?

Bing VS. Google: Can Bing Compete? | Lectures web | Scoop.it
For years now, Google has been the dominant force in search. Whether we are talking about market share or revenue derived from PPC advertising, Google reigns supreme.
Today we are going to talk about Google’s position as the search king ...
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How To Build A Successful Social Media Strategy | Social Media Today

How To Build A Successful Social Media Strategy | Social Media Today | Lectures web | Scoop.it
Did you know that more than 65% of business owners plan to use social media even more in 2012 to help grow their business?Every business will have a different social media strategy.
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The seven major problems with the new Digg

The seven major problems with the new Digg | Lectures web | Scoop.it
News aggregator Digg relaunched last week with a new ad-free design that puts more emphasis on big images to lure in readers.
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HTML5 Rocks - A resource for open web HTML5 developers

HTML5 Rocks - A resource for open web HTML5 developers | Lectures web | Scoop.it
A resource for developers looking to put HTML5 to use today, including information on specific features and when to use them in your apps.
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A non-responsive approach to building cross-device webapps - HTML5 Rocks


Media queries are awesome, a godsend for website developers that want to make small tweaks to their stylesheets to give a better experience for users on devices of various sizes. Media queries essentially let you customize the CSS of your site depending on screen size. Before you dive into this article, learn more about responsive design and check out some fine examples of media queries usage here: mediaqueri.es.


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3 Mobile Behaviors You Must Embrace Right Now

3 Mobile Behaviors You Must Embrace Right Now | Lectures web | Scoop.it
When marketing people start talking about mobile these days, and they’re doing it a lot, they usually default to tactics – mobile ads, SMS, throw in some near field communications and we’re on the mobile track.
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20 things that could be slowing your website down

Your website could be a visually-stunning conversion machine, but its appearance and functionality won't matter much if it takes too long to load.
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HTML5 et terminaux tactiles: vers une convergence naturelle

En dehors d'imposer une bonne hygiène des mains (peu compatible avec un menu Cheeseburger et frites), ces terminaux (smartphones, tablettes) sont de plus en plus fréquemment utilisés.

Si leur pénétration sur le marché des particuliers a suivi le chemin habituel [geek => grand public], l'utilisation des terminaux tactiles commence à faire son chemin dans le monde de l'entreprise. suite de l'article (désolée)
http://ebusiness.gfi.fr/leblog-detail/-/blogs/portails-html5-et-terminaux-tactiles%3A-vers-une-convergence-naturelle?_33_redirect=http%3A%2F%2Febusiness.gfi.fr%2Fle-blog%3Fp_p_id%3D101_INSTANCE_3vAp%26p_p_lifecycle%3D0%26p_p_state%3Dnormal%26p_p_mode%3Dview%26p_p_col_id%3Dcolumn-1%26p_p_col_pos%3D1%26p_p_col_count%3D2
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Responsive design, site mobile ou application… l’important, c’est le suivi des références ! - Le Blog eBusiness - GFI e-Business

Qu’il s’agisse d’e-commerce, de banque en ligne, de réseaux sociaux, ou encore de publication d’actualités, un débat fourmille chez les experts du web depuis quelques temps.
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