The good news is that this is going to be a relatively quick read.
The bad news is that after you read it, you're probably going to want do do a few things very differently than you are doing them today.
The good news is that I'm going to share with you three tools you can start using today to bring big changes to how you plan content for websites.
Ok, enough with the good news/bad news routine. Let's get right into it. There are three documents that have become indispensable to how we guide our clients through content planning in the very early stages of a project. I want to share those documents with you, and in doing so, hopefully impart a vision for better content-focused website planning.