By mastering the rules below, you can create more effective web pages that are more helpful to visitors, keep them around longer, and increase conversions — which ultimately is what it is all about, right?
One of the primary jobs of a designer is to create an immediate sense of what is important on a page. This is referred to as visual hierarchy. A designers toolbox for visual hierarchy consists of size, color, and placement. These are your most basic tools for organizing the content of a website.