Lately, you may have heard a lot of buzz about A/B Testing. This is no small part thanks to the central role to approach played in Obama’s successful presidential bid as a part of a grassroots marketing and fundraising effort. Google, Amazon, eBay and the BBC are also big fans, making this the hit term of the day. But just what is A/B testing and how can you implement it into your greater marketing efforts? Let’s take a look.