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Les préfixes constructeurs | Openweb.eu.org

Les préfixes constructeurs | Openweb.eu.org | Lectures web | Scoop.it
Les préfixes constructeurs sont un sujet ayant de multiples facettes qui impactent tous les acteurs du Web sans exception.
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Social, Digital & Mobile in Europe

This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Europe in 2014. Packed with more than...
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6 Simple A/B Tests to Optimize Your Conversion Rate

The new “it” couple: Marketing and A/B testing

As digital marketers, we can no longer rely on JUST our intuition when deciding what will resonate with our audience. Instead, we need hard facts and in-depth analytics to point us in the right direction for the best conversion optimization — and that’s where A/B testing comes into play.

So what is an A/B test? A/B testing is a simple way to test your current design (A) against changes to your page/email/ad (B) and determine which one produces the most positive results. This technique can be used to make sense of metrics such as sign-ups, downloads, purchases, and so on, to identify which version will increase or maximize an outcome of interest. Of course, one can test more than two versions at a time.

A simple tweak in your email campaign or website could significantly increase your bottom line; that’s why testing MUST be your #1 priority. Grab this list of 6 simple A/B tests you can implement in your next marketing endeavor to ensure you are getting the most bang for your buck:

Subject LinesCall to ActionFree TrialsCredit Card vs. No Credit CardVarying OffersWeb Forms
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Social TV : de l'acquisition à l'engagement - ZDNet

Social TV : de l'acquisition à l'engagement - ZDNet | Lectures web | Scoop.it

Une bonne occasion de demander à la nouvelle patronne Europe de Seevibes, Emilie Proyart, qui vient de racheter TvTweet, quelle est sa vision du marché de la Social TV en 2014.


Via Ludovic Bostral
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How to really defer loading javascript

Deferring javascript using the method recommended by Google allows for quicker crisper page loads.
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Leveraging content to drive awareness, permission and sale

Leveraging content to drive awareness, permission and sale | Lectures web | Scoop.it

An infographic showing how to use content marketing to grow your business.


Via Guillaume Decugis, Sylvain Richard
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Lori Wilk's curator insight, December 19, 2013 8:53 PM

Content can be used for the purpose of serving to function  as the opener or the door opening to a  conversation or the tool that will help start the business relationship. Once the door has been opened you have a variety of strategies to implement. One of the goals of these strategies  should be to  ultimately lead you or your company  to more interactions and  transactions with the potential or existing customers. Positive business  transactions should help you to build your business results, reputation,  and in turn lead to referrals.

oconnorandkelly's curator insight, December 20, 2013 8:36 AM

#smarterbiz

Kissane Viola Design's curator insight, February 13, 8:54 AM

Once the search engines find you, make sure the content and visual experience you provide was WORTH finding.

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Pompage.net - Ecrans tactiles : mort aux mythes

Pompage.net - Ecrans tactiles : mort aux mythes | Lectures web | Scoop.it
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Unlocking the HTML5 Opportunity: What's the Holdup?

Unlocking the HTML5 Opportunity: What's the Holdup? | Lectures web | Scoop.it
Even though HTML5 is more versatile than Flash, there are still barriers keeping it back from full-fledged adoption. Learn more at Google Think Insights.
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how and why you should use SVG images on your site

how and why you should use SVG images on your site | Lectures web | Scoop.it
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How the Float Label Pattern Started

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When Flat Design Falls Flat - Six Revisions

When Flat Design Falls Flat - Six Revisions | Lectures web | Scoop.it
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Cross Browser Testing. Pick an OS - Pick a Browser - Test website

Cross Browser Testing. Pick an OS - Pick a Browser - Test website | Lectures web | Scoop.it
Cross browser compatibility testing across browsers and operating systems. Automated screenshots and Live browser testing of ajax, css & javascript.

Via Visual3d
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Free eBook: UX Design For Project Managers from UXPin

Free eBook: UX Design For Project Managers from UXPin | Lectures web | Scoop.it
Nowadays, anything even remotely related to design is dominated by concerns and ideas related to user experience. Talk about cold and hard words or enginee
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Periodic Table of Google Analytics

Periodic Table of Google Analytics | Lectures web | Scoop.it

“The definitive guide to Google Analytics, from A to Z. If you are seeking knowledge of all aspects of Google Analytics, look no further!”


Via Mezzo Labs, paulo oliveira
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Jordi Carrió Jamilà's curator insight, October 15, 2013 2:51 AM

Una muy interesante tabla periodica de Google Analytics

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Interoperability, Browser & Cross Platform Testing | Modern.IE

Interoperability, Browser & Cross Platform Testing | Modern.IE | Lectures web | Scoop.it
Free browser testing tools, cross platform testing tools and virtual machines from the Microsoft Internet Explorer team at Modern.IE

Via Visual3d
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Criteo se lance dans le retargeting publicitaire in-app

Criteo se lance dans le retargeting publicitaire in-app | Lectures web | Scoop.it
Le spécialiste du reciblage s'adapte aux nouveaux usages et s'appuie sur la technologie d'Ad-X pour personnaliser les publicités dans les applications.

Via Jean-Maurice Roy
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Jean-Maurice Roy's curator insight, January 28, 5:03 PM

Le spécialiste français du big data vient de dévoiler la beta de sa solution de reciblage publicitaire in-app. L'objectif : s'appuyer sur  le comportement du client au sein de l'application de l'e-commerçant et sur la disponibilités des produits du e-commerçant. 

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Pourquoi le marketing est sur le front de la révolution du Big Data dans l’entreprise | Le Cercle Les Echos

Pourquoi le marketing est sur le front de la révolution du Big Data dans l’entreprise | Le Cercle Les Echos | Lectures web | Scoop.it

Les entreprises comme les institutions ont intégré le terme "big data "et ses concepts, à tel point qu'une présentation sans le mentionner est inconcevable. Les techniques et compétences existent maintenant pour exploiter efficacement la mine d'information. Et cela ne concerne pas seulement les services marketing, mais tous les autres services (financiers, RH, achats...).

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Rencontrez LIFTTT, l’app qui vous permet de faire n’importe quoi, n’importe où

Rencontrez LIFTTT, l’app qui vous permet de faire n’importe quoi, n’importe où | Lectures web | Scoop.it
Avez-vous entendu parler de IFTTT ? Bizarrement, c'est un de ces acronymes qui, une fois que vous apprenez ce qu'il représente, vous vous dîtes que désormais
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LukeW | Designing for iOS7: Perils & Pluses

LukeW | Designing for iOS7: Perils & Pluses | Lectures web | Scoop.it
LukeW Ideation + Design provides resources for mobile and Web product design and strategy including presentations, workshops, articles, books and more on usability, interaction design and visual design.
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Comment j'ai généré des images pour le responsive design

Comment j'ai généré des images pour le responsive design | Lectures web | Scoop.it

Bien que tout le monde s’accorde pour dire que le responsive design c’est fantastique car cela permet de facilement s’adapter à tous les écrans, toutes les tailles, on est encore loin d’avoir des solutions techniques parfaites pour le mettre en place. Le premier mirage est que pour s’adapter à tous les périphériques on a souvent une solution d’entre deux. Par exemple, pour transformer un menu horizontal en menu de sélection, on va insérer double code, et cacher via les media queries le menu qui n’est pas adapté. Résultat ? Le code source est plus lourd. Mais au niveau de l’utilisateur c’est tout de même plus pratique.

Agathe-Sevegrand's insight:

responsive ? humhum...

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High Performance Animations

High Performance Animations | Lectures web | Scoop.it
A deep dive into getting faster animations in your projects. We'll discover why modern browsers can animate these four properties cheaply: position, scale, rotation and opacity.
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Mobile Path to Purchase: Five Key Findings

Mobile Path to Purchase: Five Key Findings | Lectures web | Scoop.it
What are consumers' mobile habits in the shopping process? Google partnered with Nielsen to learn about consumers' behavior and found 5 key findings. Read the study.
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10 Ways to Pretend You Know UX (When You Don't)

10 Ways to Pretend You Know UX (When You Don't) | Lectures web | Scoop.it
The most amazing thing, to me, is when people try to pretend that they have expertise when they actually know very little. This is an epidemic in UX. And like any good vaccine, I have to infect you...
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YouTube Is Going Mobile First, Too

YouTube Is Going Mobile First, Too | Lectures web | Scoop.it
Maybe YouTube becomes your TV network one day, too. But, right now, it's well on its way to becoming a "mobile-first" company.
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Google Hummingbird: A Mobile Content Marketing Strategy Just Became Essential

Google Hummingbird: A Mobile Content Marketing Strategy Just Became Essential | Lectures web | Scoop.it
Website and business owners are generally coming to terms with the fact that their sites must be mobile-friendly in order to be accessible and appealing to all types of website visitors.
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Designing Websites Using DISC Analysis

Designing Websites Using DISC Analysis | Lectures web | Scoop.it
I first came across DISC analysis whilst doing a stint as a ski instructor in Canada last winter (every web designer needs a hobby right?!) and the techniq
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