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How to Build a Data-Driven Marketing Team

How to Build a Data-Driven Marketing Team | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
By now, every CMO understands the need to build a data-driven marketing team. But how do you do it? Create a culture of metrics and accountability.
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Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions
Explores writing, applications of thought and theory, solutions, engineering, design, DIY, Interesting approaches to problems, examples of interdisciplinary explorations and solutions.
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Rescooped by Sharrock from Cognitive science
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The brain is wired in a 3D grid structure. Our brain pathways are organized like woven sheets and not as tangled as once thought

The brain is wired in a 3D grid structure. Our brain pathways are organized like woven sheets and not as tangled as once thought | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it

"The brain appears to be wired in a rectangular 3D grid structure, suggests a new brain imaging study. (...) “Far from being just a tangle of wires, the brain’s connections turn out to be more like ribbon cables — folding 2D sheets of parallel neuronal fibers that cross paths at right angles, like the warp and weft of a fabric,” (...)

 

“The wiring of the mature brain appears to mirror three primal pathways established in embryonic development.” (...) “Before, we had just driving directions. Now, we have a map showing how all the highways and byways are interconnected,” said Wedeen. “Brain wiring is not like the wiring in your basement, where it just needs to connect the right endpoints. Rather, the grid is the language of the brain and wiring and re-wiring work by modifying it.”

//

 

"By looking at how the pathways fit in the brain, we anticipated the connectivity to resemble that of a bowl of spaghetti, a very narrow and discreet object," (...) "We discovered that the pathways in the top of the brain are all organized like woven sheets with the fibers running in two directions in the sheets and in a third direction perpendicular to the sheets. These sheets all stack together so that the entire connectivity of the brain follows three precisely defined directions." (...)
"This is the first time it has ever been determined that the geometry of the brain is described by a three-dimensional grid," (...)

 

"The research took MRI scanners and new mathematical algorithms to determine a geometry to the relationship of nearby pathways in the brain so that each pathway was part of a two-dimensional sheet of pathways that together looked exactly like a woven sheet of fabric," Each pathway was part of a parallel series next to it crossed by a perpendicular series at a right angle, together which formed a woven grid.

 

The structure was part of a three-dimensional scaffold connections of the brain conformed to the extremely simple three-dimensional structure, a single woven grid with fibers in only three axes. By using diffusion MRI and mapping the three-dimension motion of the water molecules in the brain, the scientists ran the maps through mathematical algorithms that inferred from the water motion pattern the fiber architecture of the tissue of the brain." -- http://www.nsf.gov/news/news_summ.jsp?cntn_id=123711&org=NSF&from=news


Via Amira
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A Brief History of "Hot Mess"

A Brief History of "Hot Mess" | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
In the 1800s, someone mentioning a “hot mess” was likely talking about food, especially food being served to soldiers. “When the inspection was over,” writes Arthur Duke of Wellington in 1880, “the Major-General asked the men if they had any complaints, upon which about half the battalion fell out, to complain of being deprived of their hot mess.” In Latin, missus refers to a portion of food, and for centuries its descendant mess literally referred to a meal or the amount of food needed to make a meal (“We cut a mess ’a pork here.”) or even the amount of milk a cow gives at one milking (“Ol’ Bess, she gives a good mess.”).
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Rescooped by Sharrock from Effective Technology Integration into Education
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Google Maps tips and tricks you probably didn't know

Google Maps tips and tricks you probably didn't know | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
Step up your Maps game, ASAP

Via Suvi Salo, Bonnie Bracey Sutton, Mark E. Deschaine, PhD
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OPenn: Primary Digital Resources Available To All Through Penn Libraries’ New Online Platform

OPenn: Primary Digital Resources Available To All Through Penn Libraries’ New Online Platform | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
Press Contact: Elina Tonkova Assistant Director of Development Communications, Penn Libraries 215-746-2521 etonkova@upenn.edu OPenn: Primary Digital Resources Available To All Through Penn Librarie...

Via Sue Myburgh, Mark E. Deschaine, PhD
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Robots: Coming to an Office Near You

Robots: Coming to an Office Near You | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
Smart, versatile and (relatively) cheap machines are leaving the factory for the office.
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Amish Studies

Amish Studies | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
In many communities, Rumspringa is a period when some Amish youth, boys more than girls, experience greater freedom. They are no longer under the control of their parents on weekends and, because they are not baptized, they are not yet under the authority of the church. During this time, many Amish youth adhere to traditional Amish behavior. Others, however, experiment with “worldly” activities—buying a car, going to movies, wearing non-Amish clothes, buying a television or a DVD player. In the larger Amish settlements, an adolescent’s behavior often depends on the peer group he or she chooses to join. Amish parents may worry about which group their child will join because the choice will influence the teen’s behavior.
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Supplementary Reading on Types of Experiment

Following is a brief description of the three basic types of causal experiment along with a summary of both the advantages and limits of each.
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Blending Fear and Pleasure: What is Awe and What Causes it?

Blending Fear and Pleasure: What is Awe and What Causes it? | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
Has there ever been a time when you experienced something so marvelous and grand that your hair stood on end and you got goose bumps? // You may not have had a name for this feeling, but it’s likely you were experiencing what psychologists...
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Which of the 11 American nations do you live in?

Which of the 11 American nations do you live in? | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
A fascinating new look at the cultural differences between the 11 nations that make up North America. Colin Woodard, a reporter at the Portland Press Herald and author of several books, says North America can be broken neatly into 11 separate nation-states, where dominant cultures explain our voting behaviors and attitudes toward everything from social issues to the role of government.
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Subjects & Concepts - Writing Commons

Subjects & Concepts - Writing Commons | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
Writing Commons is a free, comprehensive, peer-reviewed,
award-winning Open Text for students and faculty in college-level courses that require writing and research.
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Does Your Language Shape How You Think?

Does Your Language Shape How You Think? | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it

The idea that your mother tongue shapes your experience of the world may be true after all.

IN WHAT OTHER WAYS might the language we speak influence our experience of the world? Recently, it has been demonstrated in a series of ingenious experiments that we even perceive colors through the lens of our mother tongue. There are radical variations in the way languages carve up the spectrum of visible light; for example, green and blue are distinct colors in English but are considered shades of the same color in many languages. And it turns out that the colors that our language routinely obliges us to treat as distinct can refine our purely visual sensitivity to certain color differences in reality, so that our brains are trained to exaggerate the distance between shades of color if these have different names in our language. As strange as it may sound, our experience of a Chagall painting actually depends to some extent on whether our language has a word for blue.

In coming years, researchers may also be able to shed light on the impact of language on more subtle areas of perception. For instance, some languages, like Matses in Peru, oblige their speakers, like the finickiest of lawyers, to specify exactly how they came to know about the facts they are reporting. You cannot simply say, as in English, “An animal passed here.” You have to specify, using a different verbal form, whether this was directly experienced (you saw the animal passing), inferred (you saw footprints), conjectured (animals generally pass there that time of day), hearsay or such. If a statement is reported with the incorrect “evidentiality,” it is considered a lie. So if, for instance, you ask a Matses man how many wives he has, unless he can actually see his wives at that very moment, he would have to answer in the past tense and would say something like “There were two last time I checked.” After all, given that the wives are not present, he cannot be absolutely certain that one of them hasn’t died or run off with another man since he last saw them, even if this was only five minutes ago. So he cannot report it as a certain fact in the present tense. Does the need to think constantly about epistemology in such a careful and sophisticated manner inform the speakers’ outlook on life or their sense of truth and causation? When our experimental tools are less blunt, such questions will be amenable to empirical study.

For many years, our mother tongue was claimed to be a “prison house” that constrained our capacity to reason. Once it turned out that there was no evidence for such claims, this was taken as proof that people of all cultures think in fundamentally the same way. But surely it is a mistake to overestimate the importance of abstract reasoning in our lives. After all, how many daily decisions do we make on the basis of deductive logic compared with those guided by gut feeling, intuition, emotions, impulse or practical skills? The habits of mind that our culture has instilled in us from infancy shape our orientation to the world and our emotional responses to the objects we encounter, and their consequences probably go far beyond what has been experimentally demonstrated so far; they may also have a marked impact on our beliefs, values and ideologies. We may not know as yet how to measure these consequences directly or how to assess their contribution to cultural or political misunderstandings. But as a first step toward understanding one another, we can do better than pretending we all think the same.

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Scientific research | Hypnosis.Tools

Scientific hypnosis research
There has been over a century of careful scientific study of hypnosis. Researchers, typically in the fields of psychology & medicine, have been interested in finding out what hypnosis is, how it works, and how effective it is as a clinical treatment. Some of the first scientists to become interested in studying hypnosis were doctors (notably Liebault and Coue at the Nancy school, and Charcot and Janet at Salpetriere) who developed theories to explain what they saw. In the twentieth century there were teams researching hypnosis at top American universities including Harvard and Stanford, as well as in top English and European universities. Modern hypnosis research tends to be more divided along academic and clinical lines.
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Scientific View of Superstitious Behavior

Scientific View of Superstitious Behavior | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
A new research study has confirmed suppositions about superstitious individuals; however, one finding is surprising. Kansas State University researchers discovered people who believe that fate and chance control their lives are more likely to be superstitious....
Sharrock's insight:

excerpt: "The researchers in the unpublished studies defined superstition as the belief in a causal relationship between an action, object, or ritual and an unrelated outcome. Such superstitious behavior can include actions like wearing a lucky jersey or using good luck charms."

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21 Tips to Write Blog Content Effectively

21 Tips to Write Blog Content Effectively | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
If you are having a hard time writing good content for your blog online, learn these 21 tips to write blog content effectively. These are great writing tips

Via Steven Healey, Gerrit Bes, massimo facchinetti, Mark E. Deschaine, PhD
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Marco Favero's curator insight, May 21, 4:53 AM

aggiungi la tua intuizione ...

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Google lets you look for tweets in mobile searches

Google lets you look for tweets in mobile searches | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
Google and Twitter are teaming up to allow the search engine to surface tweets directly in search results, the two companies announced Tuesday.

Via Marc Wachtfogel, PhD, Mark E. Deschaine, PhD
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10 tips & tricks that will make you a OneNote Ninja | Office 365 Ninja

10 tips & tricks that will make you a OneNote Ninja | Office 365 Ninja | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
Here’s a bold yet true declaration: OneNote 2013 is the most versatile tool in Office 365. Whether you’re a busy parent making a shopping list, a software developer providing notes to a project manager, or a sixth-grade teacher assigning a collaborative class project, OneNote can make your life easier. We rounded up ten of our… Read More

Via Elizabeth E Charles, Mark E. Deschaine, PhD
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3 Beliefs about Well-Being that Don’t Work

3 Beliefs about Well-Being that Don’t Work | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
There are many beliefs about well-being that get perpetuated over and over. They might show up in articles or on social media sites. They might be deeply ingrained into our society. And they totally miss the mark.
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5 Classic Movies That Ruined Their Makers' Careers

5 Classic Movies That Ruined Their Makers' Careers | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
So before you quit your day job and move to LA, let us tell you about the filmmakers who put their blood, sweat, and tears into something great, only to be rewarded with nothing but a middle finger.
Sharrock's insight:
"Melies, a Frenchman, had big plans to distribute his film in the growing American movie market for a buttload of cash. Unfortunately, American inventor and Cracked archenemy Thomas Edison had other plans. Keeping with his usual modus operandi of getting rich on other people's ideas, Edison decided to make pirated copies of the film and distribute them without giving Melies any royalties. Oh, did we mention that Edison was a pioneer of copyright law at the same time?"
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Mastering "Doctorateness": Helping Graduate Students Understand How to Move from ABD to PhD, Spring 2012

How we define doctorateness varies somewhat by discipline, but there are some common characteristics of doctoral quality--such as the ability to engage with the literature in the discipline and use its theoretical foundations to create new knowledge; the ability to abide by principles of research ethics; and to theorize about research findings in a meaningful and creative way. So if we created a word cloud for doctorateness, different disciplines would share the same core qualities, but would add unique competencies and traits around the edges of the word cloud. In nursing or occupational therapy, reflective practice would probably be one of the words; in psychology, mastery of advanced multivariate statistics would probably appear. (An interesting new website, wordle.net, creates word clouds from any text.)
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Ivon Prefontaine's curator insight, May 12, 9:38 PM

The last part of the journey, the dissertation, is challenging. It is often the time when we are most alone and uncertain.

 

@ivon_ehd1

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Quackwatch Mission Statement

Quackwatch Mission Statement Quackwatch is an international network of people who are concerned about health-related frauds, myths, fads, fallacies, and misconduct. Its primary focus is on quackery-related information that is difficult or impossible to get elsewhere. Founded by Dr. Stephen Barrett in 1969 as the Lehigh Valley Committee Against Health Fraud (Allentown, Pennsylvania), it was incorporated in 1970. In 1997, it assumed its current name and began developing a worldwide network of volunteers and expert advisors
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Are Child Molesters Really the Most Hated People in Prison?

Are Child Molesters Really the Most Hated People in Prison? | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
A Pennsylvania judge released accused child molester Jerry Sandusky on $100,000 bail on Monday. The decision keeps Sandusky out of the reach of prison inmates, who have a reputation for attacking child molesters. Are molesters really the most reviled people in prison? Yes. In the social hierarchy of prison inmates,...
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Artificial intelligence is the next big thing for hedge funds seeking an edge

Artificial intelligence is the next big thing for hedge funds seeking an edge | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
The AI being developed by Aidyia can ingest vast amounts of data, including news and social media. It uses its reasoning powers to recognize connections and patterns in the data. It uses those patterns to make predictions about the market, which it translates into buy and sell orders—all without any direct human involvement. What could go wrong?
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Three Stooges - Dopey Dicks

Watch the video «Three Stooges - Dopey Dicks» uploaded by DwightFrye on Dailymotion.
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Play Doesn't End With Childhood: Why Adults Need Recess Too

Play Doesn't End With Childhood: Why Adults Need Recess Too | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it

"Play is something done for its own sake," he explains. "It's voluntary, it's pleasurable, it offers a sense of engagement, it takes you out of time. And the act itself is more important than the outcome."

So, let's take gambling, for instance. A poker player who's enjoying a competitive card game? That's play, says Brown. A gambling addict whose only goal is to hit the jackpot? Not play.

Brown says that children have a lot to learn from what he calls this "state of being," including empathy, how to communicate with others, and how to roll with the punches.

"Those kinds of resilient learning processes [are] different than what occurs in adult play," he says. "But the harmonics of this occur in adulthood as well."

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