Writing, Research...
Follow
Find tag "tutorials"
2.3K views | +0 today
Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions
Explores writing, applications of thought and theory, solutions, engineering, design, DIY, Interesting approaches to problems, examples of interdisciplinary explorations and solutions.
Curated by Sharrock
Your new post is loading...
Your new post is loading...
Rescooped by Sharrock from 21st Century skills of critical and creative thinking
Scoop.it!

Copywriting 101: The Principles of Irresistible Content

Copywriting 101: The Principles of Irresistible Content | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
Learn how to take off your marketer hat and transform into a killer copywriter. You can do it. Really.

Via Alessandro Rea, Lynnette Van Dyke
more...
Alessandro Rea's curator insight, October 25, 2013 6:07 AM

“I can’t write.”

It’s the resignation declaration of the self-defeated. It’s also a fat slice of baloney.

You won’t write? You don’t want to write? I’m willing to buy these statements. But “can’t?” Sorry friend, you can.

You’ve been writing your whole life. You write now. You write emails, greeting cards, shopping lists, meeting notes, etc. In your school years, you wrote every day. When you graduated you wrote a resume.

But now, a blank screen transforms you into an anxious, insecure mess.

 

http://blog.hubspot.com/marketing/copywriting-101-content-principles-ht ;

Rescooped by Sharrock from 21st Century skills of critical and creative thinking
Scoop.it!

How To Write Controversial Topics In A Responsible Fashion

How To Write Controversial Topics In A Responsible Fashion | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
When giving advice to new bloggers as to what kind of content grabs the most readers, the most comments, and the most shares on social media, most elder statesmen of the blogging community will say that controversy sells.

Via Elaine J Roberts, Ph.D., Sarah McElrath, Lynnette Van Dyke
more...
Elaine J Roberts, Ph.D.'s curator insight, October 4, 2013 12:41 PM

Writing about controversy is hard. Those who are attempting to report on controversy need to be objective. Objectivity can be difficult to manage, especially with controversial topics because controversial topics invite, well, controversy--argument, dissent, etc.

Sarah McElrath's curator insight, October 25, 2013 8:37 AM

Looks at blogging --but could be used for debate and other forms of writing/presenting.