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Five Content Curation Mistakes That B2B Marketers Need To Avoid

Five Content Curation Mistakes That B2B Marketers Need To Avoid | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it

Excerpt from the guest post by Patricia Hume, President of Trapit, and published on MarketingProfs:
"It's impossible for marketers to create enough original, quality material for each channel every day, which is why many rely on content curation to help build brand awareness and generate leads via social media and email marketing.

Here are five of the top content curation mistakes that B2B marketers need to avoid if they want to offer their audiences value, rather than noise.

1. Skimming the Headline and Sharing Immediately
A good headline doesn't mean a good article. Sometimes, it doesn't even mean a relevant article. That's why it's important to take the time to read the entire article before sharing it with an audience.
Content curation is about showing thought leadership, too; so, if you don't engage with the article yourself, then you can't show your expertise about the topic.

2. Checking Only the Most Popular Stories and Sources for Content
If your content curation is supposed to attract people to the brand for originality and thought leadership, depending on the most-visited sources and most-read articles is merely going to backfire. Your social media accounts won't stand out, and prospects and customers won't see the value in following them.

3. Not Personalizing for Your Audience
In a world of almost infinite content, your audience is going to be interested only in the stories that are most relevant to their needs.
You should carefully consider the target audience for each piece of curated content.

4. Promoting the Same Content Across Every Channel
One tactic that's employed by time-starved marketers is to share one link across a few different channels, all at once.
Ultimately, doing so undermines the purpose of content curation.

5. Spending Too Much Time Curating Content
It can take hours to create a blog post, and just a few minutes to curate content. So marketers may write blog posts a few days a week and fill the gaps in output with curated content very quickly.
But curating good content that effectively engages the audience—and making sure each piece is promoted and distributed in the context of each social environment—can take hours..."

Read full original article:
http://www.marketingprofs.com/articles/2014/24500/five-content-curation-mistakes-b2b-marketers-are-making


Via Giuseppe Mauriello
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John Thomas's curator insight, March 1, 12:08 AM

Five Content Curation Mistakes That B2B Marketers Need To Avoid. 

Paula Silva's comment, March 4, 3:36 AM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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PracTICE: Using Blogs for Critical Thinking and Proactive Thinking

PracTICE: Using Blogs for Critical Thinking and Proactive Thinking | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it

KEYWORDS FOR THIS FREE COURSE AND WHAT YOU WILL LEARN: . Blog, blogging, Flow Chart, Interests, Proactive Thinking, 21st Century Tools, motivation, engaging your learners (students), Learni...


Via Gust MEES, Frank Carbullido
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The Art of Curation: Great Content Curator Maria Popova from Brain Pickings [Interview]

The Art of Curation: Great Content Curator Maria Popova from Brain Pickings [Interview] | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it

As more and more people and brands take to producing digital content, a group of individuals has arisen with the goal of filtering the wheat from the chaff. I had the pleasure of interviewing the curator of the popular site Brain Pickings, Maria Popova, and picking her brain on this topic. The role of people like Maria will only become more important in the future, and her insights are well-worth consideration.

 

Some excerpt:

- Content curators are the cultural barometers that help harness our inherent curiosity in the most meaningful way possible.

 

- The art of curation isn’t about the individual pieces of content, but about how these pieces fit together, what story they tell by being placed next to each other, and what statement the context they create makes about culture and the world at large. Every piece of content on Brain Pickings is hand-picked for embodying the sort of cultural interestingness at the core of our curatorial vision – it’s creative, compelling and makes a meaningful contribution to the world; it offers a justification to be curious and enriches you in the process of indulging that curiosity.

 

There are other many excellent points...

Highly recommended.

[read full article http://j.mp/o4hpaS]


Via Giuseppe Mauriello
Sharrock's insight:

Many of her curated knowledge, her interpretations and insights, have changed how I see things, especially art, creativity, imagination, and knowledge in general. I could say the same about The Paris Review, but not as emphatically!

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A Curated Collection of All the DataViz Methods: The Data Visualization Catalogue

A Curated Collection of All the DataViz Methods: The Data Visualization Catalogue | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
If you've ever struggled with what visualization to create to best show the data you have, The Data Visualization Catalogue might provide just the help you

Via Robin Good
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Una Sinnott's curator insight, February 2, 1:54 PM

A great collection of data visualisation tools, categorised by the characteristics of the data you want to show.

Juliana Elisa Raffaghelli's curator insight, February 19, 4:14 AM

Rappresentare: raccontare la realtà in modo tale da attrarre in modo efficace l'attenzione del nostro interlocutore/lettore. In una società iperconnessa e dialogica, fondamentale competenza.

Cori Zuppo's curator insight, May 18, 7:21 AM

The Data Visualization Catalogue is a powerful tool to guide selection of data visualization methodologies. I am looking forward to incorporating this resource into my courses wherever possible. 

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How to avoid information overload

How to avoid information overload | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
Maria Popova, editor of Brain Pickings, says we desperately need skilled knowledge curators to offset the risk of information overload.

Via Ana Cristina Pratas
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Ivon Prefontaine's curator insight, October 23, 2013 9:52 AM

This is an interesting article in large part, because it references thinking that is over 50 years old. The problem is not a new one. What is new is the new scale of information and the lack of voice saying we have to find a a way to come to terms with it.