Good strategy is always becoming, never being. The mindless quest for absolute substantiation leads to false certainty, not greater rigor.
|Scooped by Sharrock|
Greg Satell reports: “During World War II, the fighting in the Pacific theater was fierce. Small islands became improvised bases and large amounts of supplies were airdropped to feed the war machine. Food, medicine, weapons and even vehicles appeared from the sky, as if by magic. Once the conflict ended, the flow of manufactured goods mysteriously disappeared.
“Alarmed by this sudden turn of events, some of the indigenous island peoples sought to replicate the conditions that led to the benevolence the visiting troops enjoyed. They built makeshift airfields and offices, fashioned radios and headsets from wood and coconuts and even marched with makeshift rifles in imitation of soldiers’ drills.
In some remote areas, Pacific islanders still perform military rituals, hoping that valuable cargo will come from the sky.
“Alas, no cargo ever came. Anthropologists have named these groups cargo cults and it’s fun to laugh at their naiveté. They confuse correlation with causality. Clearly, mimicking superficial behaviors achieves nothing and those who thinks it does are simply fooling themselves.
“However, similar rituals are alarmingly common in the corporate world. They worship their own gods, (like Steve Jobs, or whoever else is the darling of the business press at any given moment), hoping that by emulating their superficial behavior, fortune will smile upon them as well. I’ve come to call these people cargo cult marketers.”